AIDS Education
Reaching Populations at Higher Risk Gao ID: PEMD-88-35 September 16, 1988In response to a congressional request, GAO assessed the ways in which public health research could be used to provide educational messages to prevent the spread of acquired immunodeficiency syndrome (AIDS) among drug users, minorities, and adolescents.
GAO evaluated prior research efforts and developed a seven-step model for any public health education campaign. GAO found that AIDS education campaigns should: (1) be directed specifically at high-risk groups and practices; (2) develop a variety of mass-media materials incorporating risk-group values, family symbolism, idiomatic expressions appropriate to the risk groups, and humor to make the campaigns more appealing; (3) teach risk-reduction skills and procedures; and (4) provide motivators for risk reduction.
RecommendationsOur recommendations from this work are listed below with a Contact for more information. Status will change from "In process" to "Open," "Closed - implemented," or "Closed - not implemented" based on our follow up work.
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