Public Service Announcement Campaigns
Activities and Financial Obligations for Seven Federal Departments Gao ID: GAO-06-304 January 13, 2006Government-sponsored public service announcement (PSA) campaigns are prepackaged messages generally placed for free through various media to promote designated government activities, programs, or services. Although PSAs may be placed for free, PSA campaigns may still incur financial obligations for production. GAO was mandated to provide information about federal PSA campaign activities by a House Appropriations Committee report (House Report No.108-671). GAO received detailed information on PSA campaigns for the seven federal departments with the highest obligations for public relations and advertising in fiscal year 2003--Commerce, Defense, Health and Human Services, Homeland Security, Interior, Treasury, and Veterans Affairs--as reported in a governmentwide federal procurement data system. GAO submitted questionnaires to these seven departments to obtain information for fiscal year 2003 through the second quarter of fiscal year 2005 on (1) obligations incurred for PSA campaigns, including whether obligations were incurred externally, such as through a contract, or internally; (2) the purpose, audience, and type of media employed; and (3) whether campaigns were evaluated for success and their results published in performance reports, including Government Performance Results Act (GPRA) reports.
The seven departments we surveyed identified a total of 105 PSA campaigns that incurred obligations from fiscal year 2003 through the first two quarters of fiscal year 2005. The incurred obligations totaled approximately $152 million (approximately $143 million in obligations incurred externally and approximately $9 million in obligations incurred internally). The purposes and goals of these PSA campaigns ranged widely, from increasing military recruitment to improving the health and welfare of the American public, to enhancing the safety of outdoor recreational and sporting activities. The target audiences ranged from the general public to residents in particular states, to participants in specific programs or activities. The types of media used for the PSA campaigns were, in order of frequency, radio, television, Internet, newspapers, magazines, outdoor billboards, and other media, such as brochures, posters, and phonebooks. As to whether PSA campaigns were evaluated, the departments reported that 47 of the 105 campaigns were evaluated to determine if campaign goals had been achieved. Of these, 41 campaigns were reported to be successful; results were not reported for the remaining 6. Relevant agencies reviewed a draft of this report and generally concurred with GAO's findings; technical comments were incorporated as appropriate.
GAO-06-304, Public Service Announcement Campaigns: Activities and Financial Obligations for Seven Federal Departments
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Report to Congressional Committees:
United States Government Accountability Office:
GAO:
January 2006:
Public Service Announcement Campaigns:
Activities and Financial Obligations for Seven Federal Departments:
GAO-06-304:
GAO Highlights:
Highlights of GAO-06-304, a report to the congressional committees.
Why GAO Did This Study:
Government-sponsored public service announcement (PSA) campaigns are
prepackaged messages generally placed for free through various media to
promote designated government activities, programs, or services.
Although PSAs may be placed for free, PSA campaigns may still incur
financial obligations for production.
GAO was mandated to provide information about federal PSA campaign
activities by a House Appropriations Committee report (House Report
No.108-671). GAO received detailed information on PSA campaigns for the
seven federal departments with the highest obligations for public
relations and advertising in fiscal year 2003”Commerce, Defense, Health
and Human Services, Homeland Security, Interior, Treasury, and Veterans
Affairs”as reported in a governmentwide federal procurement data
system.
GAO submitted questionnaires to these seven departments to obtain
information for fiscal year 2003 through the second quarter of fiscal
year 2005 on (1) obligations incurred for PSA campaigns, including
whether obligations were incurred externally, such as through a
contract, or internally; (2) the purpose, audience, and type of media
employed; and (3) whether campaigns were evaluated for success and
their results published in performance reports, including Government
Performance Results Act (GPRA) reports.
What GAO Found:
The seven departments we surveyed identified a total of 105 PSA
campaigns that incurred obligations from fiscal year 2003 through the
first two quarters of fiscal year 2005 (see fig. below). The incurred
obligations totaled approximately $152 million (approximately $143
million in obligations incurred externally and approximately $9 million
in obligations incurred internally). The purposes and goals of these
PSA campaigns ranged widely, from increasing military recruitment to
improving the health and welfare of the American public, to enhancing
the safety of outdoor recreational and sporting activities. The target
audiences ranged from the general public to residents in particular
states, to participants in specific programs or activities. The types
of media used for the PSA campaigns were, in order of frequency, radio,
television, Internet, newspapers, magazines, outdoor billboards, and
other media, such as brochures, posters, and phonebooks. As to whether
PSA campaigns were evaluated, the departments reported that 47 of the
105 campaigns were evaluated to determine if campaign goals had been
achieved. Of these, 41 campaigns were reported to be successful;
results were not reported for the remaining 6.
Relevant agencies reviewed a draft of this report and generally
concurred with GAO's findings; technical comments were incorporated as
appropriate.
Obligations Incurred by Seven Federal Departments for Public Service
Announcement Campaigns for Fiscal Year 2003 through March 31, 2005:
Number of PSA Campaigns: 105.
Type of obligation: External[A];
Amount of obligation: $142,578,645.
Type of obligation: Internal[B];
Amount of obligation: $9,323,606.
Type of obligation: Total
Amount of obligation: $151,902,251.
Source: GAO analysis of data submitted by departments.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[End of table]
www.gao.gov/cgi-bin/getrpt?GAO-06-304.
To view the full product, including the scope and methodology, click on
the link above. For more information, contact Paul Jones at (202) 512-
8777, or jonespl@gao.gov.
[End of section]
Contents:
Letter:
Results in Brief:
Agency Comments:
Appendix I: Objective, Scope, and Methodology:
Appendix II: PSA Campaign Activity and Obligations: Department of
Commerce, Fiscal Year 2003-March 31, 2005:
Appendix III: PSA Campaign Activity and Obligations: Department of
Defense, Fiscal Year 2003-March 31, 2005:
Appendix IV: PSA Campaign Activity: Department of Health and Human
Services, Fiscal Year 2003-March 31, 2005:
Appendix V: PSA Campaign Activity: Department of Homeland Security,
Fiscal Year 2003-March 31, 2005:
Appendix VI: PSA Campaign Activity: Department of the Interior, Fiscal
Year 2003-March 31, 2005:
Appendix VII: PSA Campaign Activity and Obligations: Department of the
Treasury, Fiscal Year 2003-March 31, 2005:
Appendix VIII: PSA Campaign Activity and Obligations: Department of
Veterans Affairs, Fiscal Year 2003-March 31, 2005:
Appendix IX: GAO Staff Acknowledgments:
Tables:
Table 1: Summary of the Number of and Obligations for PSA Campaigns:
Department of Commerce:
Table 2: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Commerce:
Table 3: Summary of the Number of and Obligations for PSA Campaigns:
Department of Defense:
Table 4: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Defense:
Table 5: Summary of the Number of and Obligations for PSA Campaigns:
Department of Health and Human Services:
Table 6: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Health and Human Services:
Table 7: Summary of the Number of and Obligations for PSA Campaigns:
Department of Homeland Security:
Table 8: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Homeland Security:
Table 9: Summary of the Number of and Obligations for PSA Campaigns:
Department of the Interior:
Table 10: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of the Interior:
Table 11: Summary of the Number of and Obligations for PSA Campaigns:
Department of the Treasury:
Table 12: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of the Treasury:
Table 13: Summary of the Number of and Obligations for PSA Campaigns:
Department of Veterans Affairs:
Table 14: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Veterans Affairs:
[End of section]
United States Government Accountability Office:
Washington, DC 20548:
January 13, 2006:
The Honorable Christopher Bond:
Chairman:
The Honorable Patty Murray:
Ranking Minority Member:
Subcommittee on Transportation, Treasury, The Judiciary, Housing and
Urban Development, and Related Agencies:
Committee on Appropriations:
United States Senate:
The Honorable Joe Knollenberg:
Chairman:
The Honorable John W. Olver:
Ranking Minority Member:
Subcommittee on Transportation, Treasury, Housing and Urban
Development, The Judiciary, District of Columbia, and Independent
Agencies:
Committee on Appropriations:
House of Representatives:
As part of the House Appropriations Committee report on funding for the
departments of Transportation and the Treasury, and other agencies for
fiscal year 2005,[Footnote 1] we were mandated to identify government-
sponsored public service announcement (PSA) campaigns. In general,
government-sponsored PSAs are prepackaged messages that aim to improve
the health, safety, and welfare of the community; they are generally
presented for free by the media and do not provide a commercial benefit
to the sponsoring department or agency.[Footnote 2] These messages
generally promote designated government activities, programs, or
services that are intended, among other things, to improve the public's
health and welfare. The federal government has sponsored PSA campaigns
since 1942, when the first campaign was launched to encourage U.S.
citizens to purchase war bonds. Over time, federal PSA campaigns have
had a measurable impact. According to the Advertising Council, for
example, the Smokey Bear campaign, introduced in 1944 by the U.S.
Department of Agriculture, is credited with helping to reduce the
spread of wildfires from 22 million acres annually to 8.4 million acres
annually over the last 50 years.[Footnote 3]
To fulfill our mandate, this report provides information about federal
PSA campaign activities sponsored by seven departments: Commerce (DOC),
Defense (DOD), Health and Human Services (HHS), Homeland Security
(DHS), Interior (DOI), Treasury, and Veterans Affairs (VA). Consistent
with the mandate, this report provides the following information for
fiscal year 2003 through the first two quarters of fiscal year 2005:
1. financial obligations incurred for PSA campaigns, including a
notation whether obligations were incurred for products or services
provided externally, through a contract or other financial arrangement
with an outside organization, or whether they were incurred through
work done internally, within an organizational unit within the
sponsoring federal department;
2. the purpose, target audience, and type of medium employed by the
campaigns; and:
3. whether or not the campaign was evaluated for effectiveness, whether
these evaluations showed the campaigns had been successful, and whether
or not the results of these evaluations were published in any of the
sponsoring department's performance reports, including Government
Performance and Results Act (GPRA) reports.[Footnote 4]
To select the seven departments included in our review, we identified
the departments with the highest obligations for public relations and
advertising, as reported in the Federal Procurement Data System
(FPDS).[Footnote 5] The seven departments included in our review
accounted for nearly 100 percent of all such obligations. We collected
PSA data from the seven departments through the use of a survey
questionnaire, distributed to the entities within those departments
involved in PSA activities. The questionnaire requested information
related to each of our objectives for fiscal year 2003 through the
first two quarters of fiscal year 2005. We reviewed the responses for
inconsistencies, missing data, and inaccuracies, but we did not
independently verify the information reported. The information we
present provides an indication of PSA campaign activity across federal
departments based on a consistent set of guidelines identifying PSAs,
as provided by GAO. Additional details on our scope and methodology are
contained in appendix I. We conducted our review from May 2005 through
November 2005 in accordance with generally accepted government auditing
standards.
Results in Brief:
The seven departments we surveyed identified a total of 105 PSA
campaigns that incurred obligations from fiscal year 2003 through the
first two quarters of fiscal year 2005. The incurred obligations
totaled approximately $152 million (approximately $142.6 million in
obligations were incurred for external contracts and approximately $9.3
million in obligations were incurred from within the departments). The
purposes and goals of these PSA campaigns ranged widely, from
increasing military recruitment, and improving the health and welfare
of the American public, to enhancing the safety of outdoor recreational
and sporting activities. The target audiences ranged from the general
public to residents in particular states and to participants in
specific programs or activities. The types of media used for the PSA
campaigns were, in order of frequency, radio, television, Internet,
newspapers, magazines, outdoor billboards, and other media---such as
brochures, posters, and phonebooks. As to whether PSA campaigns were
evaluated, the departments reported that 47 of the 105 campaigns were
evaluated to determine if campaign goals had been achieved. Of these,
41 campaigns were reported to be successful; results were not reported
for the remaining 6. Results from 6 of the 41 campaigns evaluated as
successful were published in departmental GPRA performance reports; 20
of the evaluations reporting success were published in other
performance reports.
Detailed information on each department's PSA campaigns, including the
source of obligated funds the purpose of each campaign, its target
audience, the media used, and whether campaign results were evaluated
for success, is contained in appendixes II-VIII.
Agency Comments:
A draft of this report was reviewed by the seven agencies that
submitted contract information. The agencies generally concurred with
our findings. We received technical comments from DHS, Commerce, and
DOI and incorporated them as appropriate.
We are sending copies of this report to the Secretaries of each of the
seven departments, appropriate congressional committees, and other
interested parties. We will also make copies available to others upon
request. In addition, the report will be available at no charge on
GAO's Web site at http://www.gao.gov.
If you or your staff have any questions about this report, please
contract me at (202) 512-4636 or at jonespl@gao.gov. Contact points for
our offices of Congressional Relations and Public Affairs may be found
on the last page of this report. GAO staff who made major contributions
to this report are listed in appendix IX.
Paul L. Jones:
Director, Homeland Security and Justice Issues:
[End of section]
Appendix I: Objective, Scope, and Methodology:
We collected PSA data from seven departments: Commerce, Defense, Health
and Human Services, Homeland Security, Interior, Treasury, and Veterans
Affairs. To identify the departments included in our review, we used
information on public relations and advertising spending contained in
the Federal Procurement Data System.[Footnote 6] FPDS is operated and
maintained by the Federal Procurement Data Center (FPDC) within the
General Services Administration and collects, develops, and
disseminates data on contracts awarded by federal agencies. We used the
information on public relations and advertising as an indication of PSA
activity. The departments we selected accounted for nearly 100 percent
of all public relations and advertising funds as reported in FPDS for
fiscal year 2003, the last complete year for which department data were
available at the time of our selection. We did not independently verify
the data maintained in the FPDS database,[Footnote 7] but we determined
that the data were sufficient for our purpose of selecting the
departments to be included in our survey, as our selection methodology
did not require a level of precision beyond a rough order of magnitude
of departmental PSA activity.
We developed a questionnaire that was distributed among department
entities involved in PSA activities. The questionnaire included
information related to each of our three objectives: fiscal
obligations, campaign purposes and types of media used, and evaluation
and reporting of results. Our research did not disclose a current
statutory or regulatory definition of a PSA. As a result, we developed
a set of guidelines that reflect common industry usage and included
these guidelines as part of our questionnaire. According to those
guidelines, a PSA is a prepackaged message intended to influence
attitudes or behaviors. A PSA (1) aims to improve the health, safety,
and welfare of the community or promotes the programs, activities, or
services of government agencies; (2) is generally presented free by the
media;[Footnote 8] and (3) does not provide a commercial benefit to the
sponsoring agency (i.e., revenue is not gained from the sale of a
product or service).
We also researched the departments to determine their organizational
structure and to identify all major department components. In addition,
we looked for components containing public affairs, public relations,
media, or news offices. We distributed the questionnaire by e-mail to a
study coordinator within each of the seven departments. We instructed
this person to take responsibility for distributing the electronic
questionnaire to all components within the department we identified in
our research. If the coordinator did not distribute a questionnaire to
one of the components we had identified, the coordinator was asked to
provide an explanation. The coordinator was also asked to include any
components involved in PSA activities that we may have failed to
identify in our research. We did not independently verify that we
captured all department components that may have been involved in PSA
activities. Department components were instructed to complete a
separate questionnaire for each PSA campaign for which obligations were
incurred between fiscal year 2003 and the end of the second quarter of
fiscal year 2005. In the event that an entity did not incur any
obligations related to PSA campaign activity during this period, the
screening portion of the returned questionnaire reflected that status.
All completed entity questionnaires were submitted through the study
coordinator to us.
We reviewed the responses to our questionnaire for inconsistencies,
missing data, and inaccuracies but did not independently verify the
reliability of the data that was reported by the seven departments.
We included only those PSA campaigns that were in progress between
fiscal year 2003 and the first two quarters of fiscal year 2005, the
period of our review.
[End of section]
Appendix II: PSA Campaign Activity and Obligations: Department of
Commerce, Fiscal Year 2003-March 31, 2005:
Table 1: Summary of the Number of and Obligations for PSA Campaigns:
Department of Commerce:
Number of reported PSA campaigns: 10;
Service provider: External[A];
Obligations incurred (in dollars): 2003: $300,760;
Obligations incurred (in dollars): 2004: $363,653;
Obligations incurred (in dollars): 2005: $41,000;
Obligations incurred (in dollars): Total: $705,413.
Service provider: Internal[B];
Obligations incurred (in dollars): 2003: $155,620;
Obligations incurred (in dollars): 2004: $106,521;
Obligations incurred (in dollars): 2005: $22,303;
Obligations incurred (in dollars): Total: $286,444.
Service provider: Total;
Obligations incurred (in dollars): 2003: $456,380;
Obligations incurred (in dollars): 2004: $466,174;
Obligations incurred (in dollars): 2005: $63,303;
Obligations incurred (in dollars): Total: $985,857.
Source: GAO analysis of data submitted by the department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[End of table]
Table 2: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Commerce:
Campaign #1; Special Census;
Purpose: To promote awareness in local communities that a Special
Census was taking place in the community, and that locally hired Census
Bureau enumerators would be coming door- to-door to take the census;
Target audience(s): Public at large;
Media used: Television and Internet.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $5,000;
Obligations: 2005: 0;
Obligations: Total: $5,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $5,250;
Obligations: 2005: 0;
Obligations: Total: $5,250.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $10,250;
Obligations: 2005: 0;
Obligations: Total: $10,250.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #2; Daily Radio Features (English and Spanish);
Purpose: To provide radio stations with prerecorded factoids and
statistical information from Census Bureau data that would remind
listening audiences of the importance of statistical information in
their daily lives;
Target audience(s): The radio listening public at large, especially
audience of small local radio stations primarily in rural areas of the
United States;
Media used: Radio and Internet.
Service provider: External[A];
Obligations: 2003: $82,900;
Obligations: 2004: $85,150;
Obligations: 2005: $41,000;
Obligations: Total: $209,050.
Service provider: Internal[B];
Obligations: 2003: $44,605;
Obligations: 2004: $44,605;
Obligations: 2005: $22,303;
Obligations: Total: $111,513.
Service provider: Total;
Obligations: 2003: $127,505;
Obligations: 2004: $129,755;
Obligations: 2005: $63,303;
Obligations: Total: $320,563.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #3; 2002 Economic Census;
Purpose: To alert business owners about the 2002 Economic Census and to
encourage complete and timely return of 2002 Economic Census forms;
Target audience(s): Owners of companies, whether large or small, in
every industry;
Media used: Radio and Internet.
Service provider: External[A];
Obligations: 2003: $14,670;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $14,670.
Service provider: Internal[B];
Obligations: 2003: $8,518;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $8,518.
Service provider: Total;
Obligations: 2003: $23,188;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $23,188.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #4; ACS Data Release Broadcast Feeds;
Purpose: To provide national, state, and local data and statistical
information via television news feature packages, sound bites,
graphics, and radio tours in English and Spanish and to return
statistical information from the American Community Survey (ACS);
Target audience(s): Public at large;
Media used: Radio, television, and Internet.
Service provider: External[A];
Obligations: 2003: $73,959;
Obligations: 2004: $5,000;
Obligations: 2005: 0;
Obligations: Total: $78,959.
Service provider: Internal[B];
Obligations: 2003: $35,332;
Obligations: 2004: $3,000;
Obligations: 2005: 0;
Obligations: Total: $38,332.
Service provider: Total;
Obligations: 2003: $109,291;
Obligations: 2004: $8,000;
Obligations: 2005: 0;
Obligations: Total: $117,291.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #5; Personal Locator Beacons Outdoors Adventure Safety
Awareness Campaign;
Purpose: To promote the use of Personal Locator Beacons (PLBs) in the
United States, to increase public safety awareness of outdoor
adventurers, and to raise the interest in and the use of PLBs as a
safety measure to be included in outdoors activities;
Target audience(s): Public at large;
Media used: Television, brochures and posters for general and trade
show distribution.
Service provider: External;
Obligations: 2003: $18,335;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $18,335.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $18,335;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $18,335.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: Yes;
[End of table]
Campaign #6; National Weather Service Rip Current Safety;
Purpose: To raise public awareness of the hazards of rip currents, how
to escape them and survive, and to increase public safety and save
lives;
Target audience(s): Public at large and recreational swimmers;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $10,000;
Obligations: 2005: 0;
Obligations: Total: $10,000.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $10,000;
Obligations: 2005: 0;
Obligations: Total: $10,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: Yes;
[End of table]
Campaign #7; National Weather Service Lightning Awareness Campaign;
Purpose: To raise public awareness of the hazards of lightning, how to
be prepared in order to remain safe, and to increase public safety and
save lives;
Target audience(s): Public at large;
Media used: Television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $4,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $4,000.
Service provider: Total;
Obligations: 2003: $4,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $4,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #8; Northwestern Hawaiian Islands National Marine Sanctuary;
Purpose: To inform public of proposal to designate the Northwestern
Hawaiian Islands as a national marine sanctuary; to inform the public
of opportunities to participate in the designation process; and to
motivate broad, informed public participation in the sanctuary
designation process;
Target audience(s): Public at large;
Media used: Radio, television, and newspaper.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $99,995;
Obligations: 2005: 0;
Obligations: Total: $99,995.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $99,995;
Obligations: 2005: 0;
Obligations: Total: $99,995.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #9; NOAA Hurricane Hunter Aircraft;
Purpose: To inform citizens of hurricane monitoring by NOAA Hurricane
Hunter Aircraft and supporting operations, and how those programs
assist in developing and improving NOAA hurricane forecasting
capabilities; and to increase and encourage hurricane awareness by the
general public, with special emphasis on recognizing the importance of
emergency warning based on forecasting programs;
Target audience(s): Public at large;
Media used: Television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $7,800;
Obligations: 2005: 0;
Obligations: Total: $7,800.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $7,800;
Obligations: 2005: 0;
Obligations: Total: $7,800.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: Yes;
[End of table]
Campaign #10; Census Bureau Thematic News Release Broadcast Feeds;
Purpose: To provide national, state and local data and statistical
information via television news feature packages, soundbites, graphics,
and radio tours in English and Spanish; and to provide data and
statistical information about timely topics to the public at large;
Target audience(s): The public at large;
Media used: Radio, television, and Internet.
Service provider: External[A];
Obligations: 2003: $110,896;
Obligations: 2004: $160,708;
Obligations: 2005: 0;
Obligations: Total: $271,604.
Service provider: Internal[B];
Obligations: 2003: $63,165;
Obligations: 2004: $39,666;
Obligations: 2005: 0;
Obligations: Total: $102,831.
Service provider: Total;
Obligations: 2003: $174,061;
Obligations: 2004: $200,374;
Obligations: 2005: 0;
Obligations: Total: $374,435.
Campaign was evaluated for success[C]: No.
Source: GAO analysis of data submitted by the department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[C] PSA campaign was evaluated for success:
[D] Evaluation indicated PSA campaign had success in achieving goals.
[E] Results of department's evaluation were reported in Government
Performance and Results Act (GPRA) report(s).
[F] Results of department's evaluation were reported in other, non-
GPRA, performance reports.
[G] DK = "Don't Know" Respondent indicated that the answer to the
question was unknown.
[End of table]
[End of section]
Appendix III: PSA Campaign Activity and Obligations: Department of
Defense, Fiscal Year 2003-March 31, 2005:
Table 3: Summary of the Number of and Obligations for PSA Campaigns:
Department of Defense:
Number of reported PSA campaigns: 5;
Service provider: External[A];
Obligations incurred (in dollars): 2003: $14,628,500;
Obligations incurred (in dollars): 2004: $7,649,998;
Obligations incurred (in dollars): 2005: $13,348,856;
Obligations incurred (in dollars): Total: $35,627,354.
Service provider: Internal[B];
Obligations incurred (in dollars): 2003: $428,611;
Obligations incurred (in dollars): 2004: $433,443;
Obligations incurred (in dollars): 2005: $296,147;
Obligations incurred (in dollars): Total: $1,158,201.
Service provider: Total;
Obligations incurred (in dollars): 2003: $15,057,111;
Obligations incurred (in dollars): 2004: $8,083,441;
Obligations incurred (in dollars): 2005: $13,645,003;
Obligations incurred (in dollars): Total: $36,785,555.
Source: GAO analysis of data submitted by the department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[End of table]
Table 4: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Defense:
Campaign #1; Operation Graduation;
Purpose: To raise awareness about the importance of staying in school
and graduating from high school;
Target audience(s): High school and middle school students, and parents
of school-age students;
Media used: Radio, television, newspaper, outdoor billboards, Internet,
mall tour, card game, video newsreels.
Service provider: External[A];
Obligations: 2003: $1,500,000[H];
Obligations: 2004: $1,500,000[H];
Obligations: 2005: $750,000[H];
Obligations: Total: $3,750,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $1,500,000;
Obligations: 2004: $1,500,000;
Obligations: 2005: $750,000;
Obligations: Total: $3,750,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: DK[G];
[End of table]
Campaign #2; Your Partner in Education;
Purpose: To be an inspiration to America's youth to continue with their
education plans, to encourage America's youth to stay in school and
graduate, not to give up on their life goals, and to consider the Air
Force when making decisions about their future;
Target audience(s): All young people (ages 16-24) and influencers
(parents and teachers, among others);
Media used: Radio and television.
Service Provider: External[A];
2003: Obligations: $205,000;
2004: Obligations: $212,550;
2005: Obligations: $106,200;
Total: Obligations: $523,750.
Service Provider: Internal[B];
2003: Obligations: 0;
2004: Obligations: 0;
2005: Obligations: 0;
Total: Obligations: 0.
Service Provider: Total;
2003: Obligations: $205,000;
2004: Obligations: $212,550;
2005: Obligations: $106,200;
Total: Obligations: $523,750.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #3; Freedom;
Purpose: To raise general awareness of and instill pride in the Navy;
Target audience(s): Public-at-large;
Media used: Radio, television, magazine, newspaper, and outdoor
billboards.
[End of table]
Service Provider;
2003;
2004: Obligations: 2004;
2005: Obligations: 2005;
Total: Total.
Service Provider: External[A];
2003: Obligations: $149,000;
2004: Obligations: $119,000;
2005: Obligations: $32,000;
Total: Obligations: $300,000.
Internal[B];
2003: Obligations: $128,611;
2004: Obligations: $133,443;
2005: Obligations: $146,147;
Total: Obligations: $408,201.
Total;
$277,611;
2004: Obligations: $252,443;
2005: Obligations: $178,147;
Total: Obligations: $708,201.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #4; America Supports You: Our Military Men and Women;
Purpose: To sustain and strengthen the morale of our Armed Forces by
communicating the broad support of their fellow citizens for them and
their families, especially military members serving far from home and
in harm's way; to encourage Americans nationwide to show their support
for our service members and their families;
Target audience(s): Service members and their families at home and
abroad, and citizens in all sectors and all ages nationwide;
Media used: Radio, magazines, newspaper, and Internet.
Service provider: External[A];
Obligations: 2005: $338,014
Service provider: Internal[B];
Obligations: 0.
Service provider: Total;
Obligations: 2005: $338,014;
Total: $338,014.
Campaign was evaluated for success[C]: NA.
[End of table]
Campaign #5; Today's Military: See It for What It Really Is;
Purpose: To inform and educate adult influencers (parents, coaches,
teachers, and guidance counselors) about the value of military service
and to increase the likelihood that they will recommend military
service for the youth in their lives;
Target audience(s): Adult influencers of youth, such as parents,
coaches, teachers, and guidance counselors;
Media used: Television, magazines, and Internet.
Service Provider: External[A];
2003: Obligations: $12,774,500;
2004: Obligations: $5,818,448;
2005: Obligations: $12,122,642;
Total: Obligations: $30,715,590.
Internal[B];
2003: Obligations: $300,000;
2004: Obligations: $300,000;
2005: Obligations: $150,000;
Total: Obligations: $750,000.
Total;
$13,074,500;
2004: Obligations: $6,118,448;
2005: Obligations: $12,272,642;
Total: Obligations: $31,465,590.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: Yes;
Results Reported in other[F]: No.
Source: GAO analysis of data submitted by the department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[C] PSA campaign was evaluated for success.
[D] Department evaluation indicated PSA campaign had success in
achieving goals.
[E] Results of department's evaluation were reported in Government
Performance and Results Act (GPRA) report(s).
[F] Results of department's evaluation were reported in other, non-
GPRA, performance reports.
[G] DK = "Don't Know", Respondent indicated that the answer to the
question was unknown.
[H] This figure is an estimate provided by department officials.
[End of table]
[End of section]
Appendix IV: PSA Campaign Activity: Department of Health and Human
Services, Fiscal Year 2003-March 31, 2005:
Table 5: Summary of the Number of and Obligations for PSA Campaigns:
Department of Health and Human Services:
Number of reported PSA campaigns: 64;
Service provider: External[A];
Obligations incurred (in dollars): 2003: $8,086,786;
Obligations incurred (in dollars): 2004: $13,832,300;
Obligations incurred (in dollars): 2005: $6,211,205;
Obligations incurred (in dollars): Total: $28,130,291.
Service provider: Internal[B];
Obligations incurred (in dollars): 2003: $1,603,212;
Obligations incurred (in dollars): 2004: $1,552,212;
Obligations incurred (in dollars): 2005: $1,463,450;
Obligations incurred (in dollars): Total: $4,618,874.
Service provider: Total;
Obligations incurred (in dollars): 2003: $9,689,998;
Obligations incurred (in dollars): 2004: $15,384,512;
Obligations incurred (in dollars): 2005: $7,674,655;
Obligations incurred (in dollars): Total: $32,749,165.
Source: GAO analysis of data submitted by the department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[End of table]
Table 6: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Health and Human Services:
Campaign #1; The Campaign to Rescue and Restore Victims of Human
Trafficking;
Purpose: To inform victims of human trafficking (a form of modern-day
slavery) and others about the protections, benefits, and services
available to such persons under the Trafficking Victims Protection Act
of 2000;
Target audience(s): "Intermediaries" (those who are most likely to
encounter a trafficking victim and whom they are most likely to trust);
Media used: Television.
Service provider: External[A];
Obligations: 2003: $10,000[H];
Obligations: 2004: $10,000;
Obligations: 2005: 0;
Obligations: Total: $20,000.
Service provider: Internal[B];
Obligations: 2003: $750;
Obligations: 2004: $750;
Obligations: 2005: $750;
Obligations: Total: $2,250.
Service provider: Total;
Obligations: 2003: $10,750;
Obligations: 2004: $10,750;
Obligations: 2005: $750;
Obligations: Total: $22,250.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: Yes;
[End of table]
Campaign #2; Aspirin Therapy for Reducing Your Risk of Cardiovascular
Events;
Purpose: To educate consumers that aspirin therapy for cardiovascular
benefits is a regimen to be prescribed by a health care professional
and that consumers should not self-medicate as a result of misdirected
advertising;
Target audience(s): All Americans, especially caregivers;
Media used: Magazine, Internet and leaflets.
Service provider: External[A];
Obligations: 2003: $3,800;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $3,800.
Service provider: Internal[B];
Obligations: 2003: $2,600;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $2,600.
Service provider: Total;
Obligations: 2003: $6,400;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $6,400.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #3; Medicines and Driving;
Purpose: To make consumers aware of the importance of reading the label
on medicine to learn that the medicine's side effects may affect
driving safely;
Target audience(s): Drivers;
Media used: Magazines, Internet, and leaflets.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $1,200;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $1,200.
Service provider: Total;
Obligations: 2003: $1,200;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $1,200.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #4; Counterfeit Medicine;
Purpose: To inform consumers that medicine can be counterfeited, what
the risks are, how to buy safely to avoid purchasing counterfeit drugs,
how to report if you suspect you have received a counterfeit drug, and
to encourage Americans to buy from reputable sources, such as U.S.
state-licensed pharmacies;
Target audience(s): Public at large and anyone who purchases drugs for
others;
Media used: Magazine, newspaper, Internet, and pharmacy leaflets.
Service provider: External[A];
Obligations: 2003: $2,800;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $2,800.
Service provider: Internal[B];
Obligations: 2003: $2,300;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $2,300.
Service provider: Total;
Obligations: 2003: $5,100;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $5,100.
Campaign was evaluated for success[C]: No.
Campaign name #5; Please Care Enough;
Purpose: To educate women about the safe use of medicines and
supplements before, during, and after pregnancy, and to reduce the
incidence of adverse events related to the use of medicine and
supplements by women;
Target audience(s): Women of child-bearing age;
Media used: Radio, television, magazine, and newspaper.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $75;
Obligations: Total: $75.
Service provider: Internal[B];
Obligations: 2003: $1,000;
Obligations: 2004: 0;
Obligations: 2005: $25;
Obligations: Total: $1,025.
Service provider: Total;
Obligations: 2003: $1,000;
Obligations: 2004: 0;
Obligations: 2005: $100;
Obligations: Total: $1,100.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #6; Long-Term Care Awareness Campaign;
Purpose: To raise awareness about the cost and options for long-term
care for future and present Medicare beneficiaries, including awareness
about what long- term care services Medicare does and does not cover,
and to provide information about how to plan for long-term care;
Target audience(s): Future and present Medicare beneficiaries;
Target audience(s): Future and present Medicare beneficiaries;
Media used: Radio, television, and Internet.
Service provider: External;
Obligations: 2003: 0;
Obligations: 2004: $550,000;
Obligations: 2005: 0;
Obligations: Total: $550,000.
Service provider: Internal;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $550,000;
Obligations: 2005: 0;
Obligations: Total: $550,000.
Campaign was evaluated for success: Yes;
Campaign showed success: DK[G].
[End of table]
Campaign #7; Head Start-For Your Children, Our Future (In Spanish);
Purpose: To increase Hispanic community knowledge about the Head Start
Program by providing information on program eligibility requirements
and benefits, to encourage Hispanics to participate in Head Start by
telling them about the benefits of the program for their entire family;
Target audience(s): Non-English-speaking Hispanics and immigrant
Hispanics;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $183,890;
Obligations: 2005: 0;
Obligations: Total: $183,890.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $183,890;
Obligations: 2005: 0;
Obligations: Total: $183,890.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: Yes;
Results reported in other[F]: Yes;
[End of table]
Campaign #8; AdoptUsKids Spanish-language campaign;
Purpose: To improve the awareness that children in the foster care
system need permanent homes, and to increase the number of children in
the foster care system that are adopted;
Target audience(s): Spanish-speaking Americans;
Media used: Radio, television, magazine, newspaper, billboard,
Internet, and bus shelter and transit cards.
Service provider: External;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $278,318;
Obligations: Total: $278,318.
Service provider: Internal;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $278,318;
Obligations: Total: $278,318.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: Yes;
Results reported in other[F]: Yes;
[End of table]
Campaign #9; AdoptUsKids campaign;
Purpose: To improve the awareness that children in the foster care
system need permanent homes, and to increase the number of children in
the foster care system who are adopted;
Target audience(s): Public at large;
Media used: Radio, television, magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: $806,651;
Obligations: 2004: $782,630;
Obligations: 2005: $753,978;
Obligations: Total: $2,343,259.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $806,651;
Obligations: 2004: $782,630;
Obligations: 2005: $753,978;
Obligations: Total: $2,343,259.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: Yes;
Results reported in other[F]: Yes;
[End of table]
Campaign #10; Ensuring Safe Use of Medicine-Risk Management Campaign;
Purpose: To decrease harm to U.S public by decreasing medical error by
advising consumers that all medicines have risks, and that they should
weigh the benefits and risks of using medicine, use medicines
correctly, and read the labels and follow directions;
Target audience(s): Public-at-large; anyone who purchase or uses over
the counter or prescription medicine;
Media used: Magazine, newspaper, outdoor billboard, Internet and
pharmacy leaflets.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $4,000;
Obligations: 2004: 0;
Obligations: 2005: $1,800;
Obligations: Total: $5,800.
Service provider: Total;
Obligations: 2003: $4,000;
Obligations: 2004: 0;
Obligations: 2005: $1,800;
Obligations: Total: $5,800.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #11; National Family Caregiver Support Program;
Purpose: To educate the public on the new National Family Caregiver
Support Program (NFCSP) and the services authorized under it, to get
caregivers to use the new program;
Target audience(s): Older people, their caregivers, and professionals
who serve the elderly;
Media used: Television.
Service provider: External[A];
Obligations: 2003: $247,955;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $247,955.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $247,955;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $247,955.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #12; Spanish-language Childhood Immunization;
Purpose: To address disparities in immunization coverage by developing,
producing, testing, and distributing culturally relevant and language-
appropriate immunization messages and media products targeted to
Spanish-speaking and English-speaking Hispanics;
Target audience(s): Members of the Hispanic community: parents,
grandparents, guardians of children aged 2 years and younger, future
parents and family members, providers of health care to children, and
general audiences;
Media used: Radio, television, magazine, newspaper, billboard,
Internet, posters, brochures, and calendars.
Service provider: External[A];
Obligations: 2003: $500,000;
Obligations: 2004: $500,000;
Obligations: 2005: $500,000;
Obligations: Total: $1,500,000.
Service provider: Internal[B];
Obligations: 2003: $25,000;
Obligations: 2004: $25,000;
Obligations: 2005: $25,000;
Obligations: Total: $75,000.
Service provider: Total;
Obligations: 2003: $525,000;
Obligations: 2004: $525,000;
Obligations: 2005: $525,000;
Obligations: Total: $1,575,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: DK[G];
[End of table]
Campaign #13; Carbon Monoxide Poisoning Prevention;
Purpose: To raise awareness about how to prevent carbon monoxide
poisoning during a power outage;
Target audience(s): English and Spanish speakers in the U.S. public.
Efforts were focused on hurricane-stricken areas, but the messages are
applicable for any emergency involving a power outage;
Media used: Radio, Internet, and in-store announcements.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $1,600;
Obligations: 2005: $550;
Obligations: Total: $2,150.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $1,600;
Obligations: 2005: $550;
Obligations: Total: $2,150.
Campaign was evaluated for success: No.
[End of table]
Campaign #14; Buying Medicine from Outside the United States;
Purpose: To inform consumers that drugs bought from sources outside the
United States have risks, what the risks are, and how to purchase
safely to avoid harm, and to encourage Americans to buy from reputable
sources, such as U.S. state-licensed pharmacies;
Target audience(s): Public at large, particularly those who purchase
drugs for themselves or for others;
Media used: Magazine, newspaper, billboard, Internet and pharmacy
leaflets.
Service provider: External[A];
Obligations: 2003: $3,200;
Obligations: 2004: $2,700;
Obligations: 2005: $3,400;
Obligations: Total: $9,300.
Service provider: Internal[B];
Obligations: 2003: $3,000;
Obligations: 2004: $5,500;
Obligations: 2005: $2,800;
Obligations: Total: $11,300.
Service provider: Total;
Obligations: 2003: $6,200;
Obligations: 2004: $8,200;
Obligations: 2005: $6,200;
Obligations: Total: $20,600.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #15; Warren Landfill;
Purpose: To increase public awareness regarding community exposure to
hydrogen sulfide, to ensure public awareness of the danger of hydrogen
sulfide, and to provide information on protective measures against
exposure;
Target audience(s): Residents of Warren, Ohio, living near the Warren
landfill;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $600;
Obligations: 2005: 0;
Obligations: Total: $600.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $600;
Obligations: 2005: 0;
Obligations: Total: $600.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: DK[G];
[End of table]
Campaign #16; Do the Right Dose;
Purpose: To raise awareness of how the legitimate use of prescription
pain relievers can turn into misuse or abuse if directions are not
fully understood and followed, and to encourage older adults to take
prescription pain relievers as directed and, if a problem should
develop, to contact their physician or 1-800- 662-HELP;
Target audience(s): Older adults;
Media used: Radio, television, magazine, newspaper, Internet, and
posters.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $20,000;
Obligations: 2005: 0;
Obligations: Total: $20,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $2,000;
Obligations: 2005: $2,000;
Obligations: Total: $4,000.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $22,000;
Obligations: 2005: $2,000;
Obligations: Total: $24,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #17; Alaska-Heart Disease and Stroke Prevention;
Purpose: To encourage the public (especially women) to recognize the
signs and symptoms of heart attack and to educate the public about
controlling blood pressure;
Target audience(s): Women, with a special focus on women in rural
regions, people with high blood pressure and the professionals and
laypeople that care for them, and Native Alaskans;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $31,500[I];
Obligations: Total: $31,500.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $31,500;
Obligations: Total: $31,500.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #18; American Heart Month;
Purpose: To provide education on heart attack warning signs and
symptoms and the importance of calling 911;
Target audience(s): General population but African-Americans and women
in particular;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $32,500[I];
Obligations: 2005: 0;
Obligations: Total: $32,500.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $32,500;
Obligations: 2005: 0;
Obligations: Total: $32,500.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #19; American Stroke Month;
Purpose: To provide education on stroke warning signs and symptoms and
the importance of calling 911;
Target audience(s): General population and African-Americans and women
in particular;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $42,520;
Obligations: 2005: 0;
Obligations: Total: $42,520.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $42,520;
Obligations: 2005: 0;
Obligations: Total: $42,520.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #20; Hypertension Awareness;
Purpose: To educate the public about hypertension prevention and
management in preventing heart disease and stroke;
Target audience(s): General population and African-Americans and women
in particular;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $60,000[I];
Obligations: 2005: 0;
Obligations: Total: $60,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $60,000;
Obligations: 2005: 0;
Obligations: Total: $60,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #21; Obesity Prevention and Management;
Purpose: To provide education on obesity prevention and management;
Target audience(s): General population;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $8,833[I];
Obligations: 2005: 0;
Obligations: Total: $8,833.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $8,833;
Obligations: 2005: 0;
Obligations: Total: $8,833.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #22; Physical Activity: The Arthritis Pain Reliever.[1];
Purpose: To raise awareness of physical activity as a way to manage
arthritis pain and increase function, to increase understanding of how
to use physical activity to ease arthritis symptoms and prevent further
disability, to enhance the confidence of persons with arthritis that
they can be physically active, and to increase physical activity;
Target audience(s): African-Americans or Caucasians aged 45 to 60, with
a high school education or less and whose income is less than $35,000 a
year;
Media used: Radio, newspaper, point-of-encounter brochures, and
posters.
Service provider: External[A];
Obligations: 2003: $134,000;
Obligations: 2004: $12,000;
Obligations: 2005: 0;
Obligations: Total: $146,000.
Service provider: Internal[B];
Obligations: 2003: $52,000;
Obligations: 2004: $26,000;
Obligations: 2005: $11,000;
Obligations: Total: $89,000.
Service provider: Total;
Obligations: 2003: $186,000;
Obligations: 2004: $38,000;
Obligations: 2005: $11,000;
Obligations: Total: $235,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #23; Physical Activity: The Arthritis Pain Reliever.[2];
Purpose: To raise awareness of physical activity as a way to manage
arthritis pain and increase function, to increase understanding of how
to use physical activity to ease arthritis symptoms and prevent further
disability, to enhance the confidence of persons with arthritis that
they can be physically active, and to increase physical activity;
Target audience(s): Spanish-speaking people of Hispanic origin who have
arthritis and have incomes under $35,000 per year, have less than a
high school education, and whose arthritis threatens to affect valued
life roles;
Media used: Radio, newspaper, point-of-encounter brochures, and
posters.
Service provider: External[A];
Obligations: 2003: $346,000;
Obligations: 2004: $402,000;
Obligations: 2005: 0;
Obligations: Total: $748,000.
Service provider: Internal[B];
Obligations: 2003: $34,000;
Obligations: 2004: $40,000;
Obligations: 2005: $20,000;
Obligations: Total: $94,000.
Service provider: Total;
Obligations: 2003: $380,000;
Obligations: 2004: $442,000;
Obligations: 2005: $20,000;
Obligations: Total: $842,000.
Campaign was evaluated for success: No.
[End of table]
Campaign #24; "CDC Director," "Spaceman," and "Faces" Theme: Influenza
Vaccination;
Purpose: To increase awareness of the shortage of influenza vaccine in
the United States in fall 2004, and to encourage persons at high risk
for getting the flu to seek immunization, and to explain who should get
shots during a year when prioritization is necessary;
Target audience(s): Persons at high risk for contracting influenza;
Media used: Radio, television, billboards, and Internet.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $542,567;
Obligations: 2005: 0;
Obligations: Total: $542,567.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $542,567;
Obligations: 2005: 0;
Obligations: Total: $542,567.
Campaign was evaluated for success: DK[G];
[End of table]
Campaign #25; Florida-Heart Disease and Stroke Prevention;
Purpose: To conduct awareness campaigns about the signs and symptoms of
heart attack and stroke, and the importance of calling 911;
Target audience(s): Adults, especially women, and different population
groups within the county;
Media used: Radio, newspaper, brochures, and posters.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $260,000;
Obligations: 2005: 0;
Obligations: Total: $260,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $260,000;
Obligations: 2005: 0;
Obligations: Total: $260,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: DK[G];
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #26; Stauffer Chemical Company Health Study;
Purpose: To encourage former workers of the Stauffer Chemical plant to
receive free health screening as part of participation in a health
study to determine chemical exposure;
Target audience(s): Former employees of the Tarpon Springs, Florida,
Stauffer chemical plant;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $2,500;
Obligations: 2005: 0;
Obligations: Total: $2,500.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $500;
Obligations: 2005: 0;
Obligations: Total: $500.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $3,000;
Obligations: 2005: 0;
Obligations: Total: $3,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: DK[G];
[End of table]
Campaign #27; Kentucky-Stroke Prevention;
Purpose: To increase awareness about signs and symptoms of stroke and
the urgent need to call 911 upon recognizing these symptoms;
Target audience(s): Louisville demographic market area;
Media used: Television, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $64,618;
Obligations: Total: $64,618.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $64,618;
Obligations: Total: $64,618.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #28; North Carolina--Relationship between High Blood Pressure
and Stroke;
Purpose: To encourage people to take charge of controlling their blood
pressure, to be aware of the relationship between high blood pressure
and stroke, and to recognize the signs and symptoms of stroke;
Target audience(s): Adults 35-65, African-Americans, and high- risk
communities;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $250,000[I];
Obligations: Total: $250,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $250,000;
Obligations: Total: $250,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #29; Screen for Life: National Colorectal Cancer Action
Campaign;
Purpose: To increase screening rates and save lives among Americans
aged 50 or older;
Target audience(s): Men and women aged 50 years or older, including
English and Spanish speakers and African- Americans;
Media used: Radio, television, magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: $656,500;
Obligations: 2004: 0;
Obligations: 2005: $1,175,000;
Obligations: Total: $1,831,500.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $656,500;
Obligations: 2004: 0;
Obligations: 2005: $1,175,000;
Obligations: Total: $1,831,500.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: DK[G];
[End of table]
Campaign #30; Steps to a Healthier Austin, Texas;
Purpose: To increase public awareness of Steps to a Healthier Austin
Initiative, Walk-Texas- Active Austin Program;
Target audience(s): African-Americans, Hispanic-Americans, women, and
the general population;
Media used: Radio, newspaper, and billboard.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $106,267[J];
Obligations: 2005: 0;
Obligations: Total: $106,267.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $106,267;
Obligations: 2005: 0;
Obligations: Total: $106,267.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: Yes.
[End of table]
Campaign #31; Steps to a Healthier Washington;
Purpose: To increase diabetes prevention awareness;
Target audience(s): Those at risk of diabetes in Clark County,
particularly older adults and those with low incomes and low levels of
literacy, also women aged 24 to 44 and parents of children up to 18 in
Chelan, Douglas, and Okanogan counties;
Media used: Radio and newspaper.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $75,000[J];
Obligations: 2005: 0;
Obligations: Total: $75,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $75,000;
Obligations: 2005: 0;
Obligations: Total: $75,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: Yes;
[End of table]
Campaign #32; Utah-Heart Disease and Stroke Prevention;
Purpose: To educate the Utah public about stroke signs and symptoms of
stroke;
Target audience(s): Utah residents over 40;
Media used: Television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $25,000;
Obligations: 2005: 0;
Obligations: Total: $25,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $25,000;
Obligations: 2005: 0;
Obligations: Total: $25,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #33; As You Age;
Purpose: To educate older adults about the inherent dangers of
prescription medication misuse, including mixing certain medications
and alcohol;
Target audience(s): Older adults (age 65 or older) and caregivers of
older adults;
Media used: Radio, television, magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: $55,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $55,000.
Service provider: Internal[B];
Obligations: 2003: $9,440;
Obligations: 2004: $4,000;
Obligations: 2005: 0;
Obligations: Total: $13,440.
Service provider: Total;
Obligations: 2003: $64,440;
Obligations: 2004: $4,000;
Obligations: 2005: 0;
Obligations: Total: $68,440.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #34; Generic Drug Education Program;
Purpose: To educate and inform users that generic drug products are
safe and effective; to educate the public about generic drug efficacy,
quality, and safety; and to reduce the fears associated with deciding
to use generic drugs;
Target audience(s): Users of prescription drug products;
Media used: Radio, magazine, newspaper, billboard, Internet, movie
theater ads, pharmacy leaflets, and bus and subway ads.
Service provider: External[A];
Obligations: 2003: $101,000;
Obligations: 2004: $276,500;
Obligations: 2005: $275,475;
Obligations: Total: $652,975.
Service provider: Internal[B];
Obligations: 2003: $20,000;
Obligations: 2004: $34,197;
Obligations: 2005: $124,525;
Obligations: Total: $178,722.
Service provider: Total;
Obligations: 2003: $121,000;
Obligations: 2004: $310,697;
Obligations: 2005: $400,000;
Obligations: Total: $831,697.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #35; National Youth Violence Awareness Game Night;
Purpose: To promote adolescent health and engender a culture of
prevention and heightened sense of health, to continue to raise
awareness of youth violence prevention programs and services, and to
continue efforts to reduce youth violence in U.S. communities;
Target audience(s): Youth ages 8-16;
Media used: Radio, television, Internet, and arena televisions.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $20,000;
Obligations: Total: $20,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $20,000;
Obligations: Total: $20,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: DK[G].
[End of table]
Campaign #36; Over-the-Counter Pain and Fever Relievers;
Purpose: To educate consumers about the implications of using medicines
without following the label directions or the advice of a health care
professional, to make consumers aware that the use of over-the-counter
pain-and fever-reducing medicines is serious, and to encourage
consumers to read labels and use medicines as directed;
Target audience(s): All Americans, especially caregivers;
Media used: Magazine, newspaper, Internet, and pharmacy leaflets.
[End of table]
Service provider: External[A];
Obligations: 2003: $20,000;
Obligations: 2004: $7,700;
Obligations: 2005: 0;
Obligations: Total: $27,700.
Service provider: Internal[B];
Obligations: 2003: $4,500;
Obligations: 2004: $3,000;
Obligations: 2005: 0;
Obligations: Total: $7,500.
Service provider: Total;
Obligations: 2003: $24,500;
Obligations: 2004: $10,700;
Obligations: 2005: 0;
Obligations: Total: $35,200.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #37; Caring for Loved Ones with Alzheimer's Disease;
Purpose: To reach out to caregivers of people with Alzheimer's disease
(AD) and others who have questions or are seeking information about the
disease to let them know that reliable, practical information is
available free; to create awareness of the National Institute on
Aging's home safety brochure, Caregiver Guide, and the publication
Alzheimer's Disease: Unraveling the Mystery; and to let people know how
to order free copies of these materials;
Target audience(s): Family members who provide in-home care to people
with AD, the public, people with early- stage AD, family members, and
friends;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: $86,374;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $86,374.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $86,374;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $86,374.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #38; Fitness for Life;
Purpose: To encourage older adults to call the National Institute on
Aging's toll-free information center to obtain a copy of A Guide from
the National Institute on Aging;
Target audience(s): Adults over the age of 50;
Media used: Displays on buses and at Metrorail stations.
Service provider: External[A];
Obligations: 2003: $20,229;
Obligations: 2004: $19,370;
Obligations: 2005: 0;
Obligations: Total: $39,599.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $20,229;
Obligations: 2004: $19,370;
Obligations: 2005: 0;
Obligations: Total: $39,599.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #39; Prevention of Underage Drinking;
Purpose: To prevent underage drinking and its associated problems, to
provide teens with a positive message about not using alcohol, and to
encourage parents to talk with children about underage drinking;
Target audience(s): Youth ages 11 to 14 and parents;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: $307,994;
Obligations: 2004: $144,432;
Obligations: 2005: $48,888;
Obligations: Total: $501,314.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $307,994;
Obligations: 2004: $144,432;
Obligations: 2005: $48,888;
Obligations: Total: $501,314.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #40; Babies Sleep Safest on Their Backs/Safe Sleep for Your
Baby;
Purpose: To increase the number of African-American parents and
caregivers who place their babies on their backs to sleep, to reduce
the disparity in back sleeping between white and black infants, and
ultimately to reduce the risk of sudden infant death syndrome;
Target audience(s): African-American parents and caregivers who can
influence a baby's sleeping position;
Media used: Radio, magazine, and bus and subway station ads.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $61,690;
Obligations: 2005: $24,805;
Obligations: Total: $86,495.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $20,000;
Obligations: 2005: $15,000;
Obligations: Total: $35,000.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $81,690;
Obligations: 2005: $39,805;
Obligations: Total: $121,495.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #41; Jack and Jill;
Purpose: To highlight the connection between drug abuse and human
immunodeficiency virus (HIV) and to educate Americans that drug abuse
can increase the risk of contracting HIV;
Target audience(s): Primary: young adults 18-24, including African-
American and Hispanic populations; secondary: teens 15-18;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: $35,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $35,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $35,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $35,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #42; Game Plan;
Purpose: To convey the dangers of abusing steroids; to encourage
Americans not to use anabolic steroids to enhance their performance or
appearance;
Target audience(s): Youth aged 13-18 and their caregivers;
Media used: Television, magazine, newspaper, Internet, and free posters
sent to schools and other organizations.
Service provider: External[A];
Obligations: 2003: $35,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $35,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $35,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $35,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #43; "Paremos el VIH, Empieza Tu" Theme: HIV Testing;
Purpose: To bring awareness of the human immunodeficiency virus (HIV)
epidemic in the United States to the large and growing Hispanic
population and let them know about the availability of testing,
treatment, and care; to encourage Latinos at risk for HIV to seek
testing, counseling, and treatment, if necessary;
Target audience(s): Latino men and women ages 18-54;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $270,000;
Obligations: 2005: $29,000;
Obligations: Total: $299,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $270,000;
Obligations: 2005: $29,000;
Obligations: Total: $299,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #44; Como su ojos;
Purpose: To increase awareness of the importance of dilated eye exams
for Hispanics with diabetes;
Target audience(s): Hispanics with diabetes and their families and
friends;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $60,680;
Obligations: 2005: 0;
Obligations: Total: $60,680.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $60,680;
Obligations: 2005: 0;
Obligations: Total: $60,680.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
[End of table]
Campaign #45; Choose Respect;
Purpose: To prevent dating abuse; to reinforce the social norms among
adolescents that any form of violence between males and females-whether
physical or verbal-is inappropriate or unacceptable;
Target audience(s): Youth ages 11 to 14;
Media used: Radio, television, Internet, brochures, and movie theater
ads.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $840,322;
Obligations: 2004: $807,533;
Obligations: 2005: $1,000,000;
Obligations: Total: $2,647,855.
Service provider: Total;
Obligations: 2003: $840,322;
Obligations: 2004: $807,533;
Obligations: 2005: $1,000,000;
Obligations: Total: $2,647,855.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: DK[G];
[End of table]
Campaign #46; Take a Stand. Lend a Hand. Stop Bullying Now!
Purpose: To improve the health of America's "tween" population (ages 9-
13 years), to raise awareness about bullying, to prevent and reduce
bullying behaviors, to identify interventions for tweens and those who
influence them, and to foster and enhance linkages among partners;
Target audience(s): Public at large, parents, children (9-13), health
educators, school counselors, resource officers, mental health
professionals, and faith-based leaders;
Media used: Radio, television, magazine, and newspaper.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $1,488,703;
Obligations: 2005: 0;
Obligations: Total: $1,488,703.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $126,132;
Obligations: 2005: 0;
Obligations: Total: $126,132.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $1,614,835;
Obligations: 2005: 0;
Obligations: Total: $1,614,835.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #47; The Heart Truth Campaign;
Purpose: To increase awareness that heart disease is the number-one
killer of women, particularly women of color; to increase awareness of
the risk factors that can lead to heart disease, disability, and death;
and to encourage women to talk with their doctors;
Target audience(s): Women, ages 40 to 60;
Media used: Radio, television, magazine, Internet, airport dioramas,
and Metro station billboard ads.
Service provider: External[A];
Obligations: 2003: $996,000;
Obligations: 2004: $1,783,000;
Obligations: 2005: $1,438,000;
Obligations: Total: $4,217,000.
Service provider: Internal[B];
Obligations: 2003: $280,000;
Obligations: 2004: $178,000;
Obligations: 2005: $122,000;
Obligations: Total: $580,000.
Service provider: Total;
Obligations: 2003: $1,276,000;
Obligations: 2004: $1,961,000;
Obligations: 2005: $1,560,000;
Obligations: Total: $4,797,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: Yes;
[End of table]
Campaign #48; Get Smart: Know When Antibiotics Work;
Purpose: To educate consumers and health-care providers about the
importance of the use of antibiotics and to reduce the incidence of
antibiotic resistance;
Target audience(s): Public at large and health care providers;
Media used: Radio, television, magazine, newspaper, and billboard.
Service provider: External[A];
Obligations: 2003: $46,000;
Obligations: 2004: 0;
Obligations: 2005: $15,000;
Obligations: Total: $61,000.
Service provider: Internal[B];
Obligations: 2003: $7,500;
Obligations: 2004: $3,000;
Obligations: 2005: $1,000;
Obligations: Total: $11,500.
Service provider: Total;
Obligations: 2003: $53,500;
Obligations: 2004: $3,000;
Obligations: 2005: $16,000;
Obligations: Total: $72,500.
Campaign was evaluated for success[C]: DK[G].
[End of table]
Campaign #49; Be Smart about Your Heart. Control the ABCs of Diabetes;
Purpose: To increase the awareness among people with diabetes and
health care providers that heart disease is a major complication and
the leading cause of premature death for people with diabetes, and to
encourage health care providers to help their patients control their
diabetes;
Target audience(s): People with diabetes and the people who support
them, African-Americans, Hispanics, American Indians and Alaskan
Natives, Asian Americans and Pacific Islanders, and health care
providers;
Media used: Radio, television, magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: $175,000;
Obligations: 2004: $20,000;
Obligations: 2005: $55,000;
Obligations: Total: $250,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $175,000;
Obligations: 2004: $20,000;
Obligations: 2005: $55,000;
Obligations: Total: $250,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: DK[G].
[End of table]
Campaign #50; Reading the Over-the-Counter Medicine Label;
Purpose: To ensure consumers understand how to use their medicines,
what's in their medicines, and the side effects of their medicine; to
educate consumers about the new over-the-counter drug facts label; and
to encourage consumers to read medicine labels;
Target audience(s): All Americans, especially caregivers;
Media used: Radio, magazine, newspaper, Internet, movie theater slides,
Metrorail, and pharmacy leaflets.
Service provider: External[A];
Obligations: 2003: $24,500;
Obligations: 2004: $7,800;
Obligations: 2005: 0;
Obligations: Total: $32,300.
Service provider: Internal[B];
Obligations: 2003: $5,600;
Obligations: 2004: $3,200;
Obligations: 2005: $2,750;
Obligations: Total: $11,550.
Service provider: Total;
Obligations: 2003: $30,100;
Obligations: 2004: $11,000;
Obligations: 2005: $2,750;
Obligations: Total: $43,850.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #51; Buying Medicine and Medical Products Over the Internet;
Purpose: To inform consumers that buying drugs over the Internet has
risks, what the risks are, how to avoid the risks, and how to report
Internet sites that are selling drugs; to encourage Americans, if they
buy drugs online, to buy from reputable sources, such as U.S.state-
licensed pharmacies;
Target audience(s): Public at large, especially those who purchase
drugs for themselves or for others;
Media used: Magazine, newspaper, Internet, and pharmacy leaflets.
Service provider: External[A];
Obligations: 2003: $15,000;
Obligations: 2004: $9,000;
Obligations: 2005: $3,600;
Obligations: Total: $27,600.
Service provider: Internal[B];
Obligations: 2003: $4,000;
Obligations: 2004: $3,200;
Obligations: 2005: $3,000;
Obligations: Total: $10,200.
Service provider: Total;
Obligations: 2003: $19,000;
Obligations: 2004: $12,200;
Obligations: 2005: $6,600;
Obligations: Total: $37,800.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #52; Small Steps, Big Rewards. Prevent Type 2 Diabetes;
Purpose: To help translate and promote the findings from the Diabetes
Prevention Program trial that showed people at high risk for type 2
diabetes can prevent or delay the disease by losing a modest amount of
weight through increased physical activity, to help people at risk for
type 2 diabetes become aware of and take steps to prevent or delay the
disease and its complications, and to educate health care providers
about how to help their patients make life style changes to prevent or
delay type 2 diabetes;
Target audience(s): People at risk for type 2 diabetes, including
African-Americans, Hispanics, American Indian and Alaskan Natives,
Asian Americans and Pacific Islanders, older adults, and health care
providers;
Media used: Radio, television, magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: $390,000;
Obligations: 2004: $320,000;
Obligations: 2005: $115,000;
Obligations: Total: $825,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $390,000;
Obligations: 2004: $320,000;
Obligations: 2005: $115,000;
Obligations: Total: $825,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: DK[G];
[End of table]
Campaign #53; Your Environment IS Your Health;
Purpose: To raise awareness of environmental hazards around the home
and to provide suggestions for avoiding these types of exposures--
especially for young children;
Target audience(s): English-and Spanish-speaking parents, child care
providers, and children;
Media used: Radio, television, and Internet.
Service provider: External[A];
Obligations: 2003: $39,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $39,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $39,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $39,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #54; Real Men Real Depression;
Purpose: To raise awareness in men across the country that men get
depression and that depression is a real and treatable illness, and to
enable Americans to better identify the signs and symptoms of
depression;
Target audience(s): American men (English-and Spanish-speaking) who are
experiencing or have experienced depression and their families and the
public at large;
Media used: Radio, television, magazine, newspaper, billboard,
Internet, bus side ads, and table tents.
Service provider: External[A];
Obligations: 2003: $1,006,860;
Obligations: 2004: $754,920;
Obligations: 2005: $400,200;
Obligations: Total: $2,161,980.
Service provider: Internal[B];
Obligations: 2003: $67,000;
Obligations: 2004: $48,000;
Obligations: 2005: $62,000;
Obligations: Total: $177,000.
Service provider: Total;
Obligations: 2003: $1,073,860;
Obligations: 2004: $802,920;
Obligations: 2005: $462,200;
Obligations: Total: $2,338,980.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: Yes;
[End of table]
Campaign #55; Know Stroke. Know the Signs. Act in Time;
Purpose: To increase public awareness of the symptoms of stroke and the
need to take immediate action to get treatment, to get more Americans
successfully treated for stroke, and to reduce disability and morbidity
from stroke;
Target audience(s): African-Americans and senior citizens;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $74,500;
Obligations: 2005: $20,500;
Obligations: Total: $95,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $74,500;
Obligations: 2005: $20,500;
Obligations: Total: $95,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #56; Closing the Health Gap;
Purpose: To improve the health of racial and ethnic minority
populations by encouraging routine health screenings, linking people to
health information and services, educating communities about healthy
living and disease prevention, and mobilizing communities to plan local
health activities;
Target audience(s): African-Americans, Hispanics, American Indians and
Alaska Natives, Asian Americans, and Pacific Islanders;
Media used: Radio, television, magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: $1,208,700;
Obligations: 2004: $2,220,000;
Obligations: 2005: 0;
Obligations: Total: $3,428,700.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $1,208,700;
Obligations: 2004: $2,220,000;
Obligations: 2005: 0;
Obligations: Total: $3,428,700.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: Yes;
Results reported in other[F]: Yes;
[End of table]
Campaign #57; National Breast-feeding Awareness Campaign;
Purpose: To increase breast-feeding rates in the United States; to
encourage first- time parents to breast-feed their children exclusively
for 6 months by increasing their awareness of breast-feeding, and by
increasing their awareness of the risks of not breast-feeding; to
increase support of society for breast-feeding mothers so that it is
normal, desirable, and achievable;
Target audience(s): First-time mothers who would not normally breast-
feed and their partners, especially low-income and African-American
families and grandmothers of infants;
Media used: Radio, television, magazine, newspaper, billboard,
Internet, and posters.
Service provider: External[A];
Obligations: 2003: $452,771;
Obligations: 2004: $727,364;
Obligations: 2005: $212,148;
Obligations: Total: $1,392,283.
Service provider: Internal[B];
Obligations: 2003: $204,000;
Obligations: 2004: $207,000;
Obligations: 2005: $46,250;
Obligations: Total: $457,250.
Service provider: Total;
Obligations: 2003: $656,771;
Obligations: 2004: $934,364;
Obligations: 2005: $258,398;
Obligations: Total: $1,849,533.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: Yes;
Results reported in other[F]: No;
[End of table]
Campaign #58; National Public Health Campaigns: The Anti-Stigma
Campaign and the National Underage Drinking Campaign;
Purpose: To delay the onset of underage drinking and reduce underage
drinking by increasing communications between parent and youth
concerning alcohol- related issues;
Target audience(s): Parents and children;
Media used: Radio, television, magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $1,829,234[J];
Obligations: 2005: 0;
Obligations: Total: $1,829,234.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $1,829,234;
Obligations: 2005: 0;
Obligations: Total: $1,829,234.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #59; National Association of State Mental Health Program
Directors;
Purpose: To socially market and communicate technical assistance for
the Community Mental Health Service for children and their families;
Target audience(s): Children and their families;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: $150,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $150,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $150,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $150,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #60; Learn the Signs. Act Early;
Purpose: To encourage parents to research the various milestones their
children should be reaching by visiting the Web site
(www.cdc.gov/actearly) or calling a toll-free phone number;
Target audience(s): Parents between the ages of 18 and 35 with young
children, health care professionals, child care providers and early
educators, as well as other individuals who play an important role in
the lives of young children;
Media used: Radio, television, magazine, and newspaper.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $358,000;
Obligations: Total: $358,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $358,000;
Obligations: Total: $358,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #61; Educating the Hispanic Community about Listeria;
Purpose: To educate the Hispanic community about the risk of eating
cheese made with unpasteurized milk;
Target audience(s): Hispanic population;
Media used: Radio, television, magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $68,000;
Obligations: 2005: 0;
Obligations: Total: $68,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $3,000;
Obligations: 2005: 0;
Obligations: Total: $3,000.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $71,000;
Obligations: 2005: 0;
Obligations: Total: $71,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: DK[G];
[End of table]
Campaign #62: Promoting the appropriate use of antibiotics for upper
respiratory infections;
Purpose: To address antibiotic resistance by encouraging the judicious
use of antibiotics by the pubic;
Target audience(s): Parents of young children, healthy adults, Spanish
speakers;
Media used: Radio, television, magazine, newspaper, and billboard.
Service provider: External[A];
Obligations: 2003: $188,000;
Obligations: 2004: $71,000;
Obligations: 2005: $10,000;
Obligations: Total: $269,000.
Service provider: Internal[B];
Obligations: 2003: $15,000;
Obligations: 2004: $10,000;
Obligations: 2005: $3,000;
Obligations: Total: $28,000.
Service provider: Total;
Obligations: 2003: $203,000;
Obligations: 2004: $81,000;
Obligations: 2005: $13,000;
Obligations: Total: $297,000.
Campaign was evaluated for success[C]: No response provided to these
questions.
[End of table]
Campaign #63: Misuse of Prescription Pain Relievers;
Purpose: To inform consumers of the risks of misusing or abusing
prescription pain relievers, and to inform and educate young people of
the dangers of nonmedical uses of pain relievers and the potential for
abuse or misuse leading to addiction;
Target audience(s): Fourteen-to 25-year-olds and the general public;
Media used: Radio, television, magazine, Internet, and pharmacy
leaflets.
Service provider: External[A];
Obligations: 2003: $23,452;
Obligations: 2004: 0;
Obligations: 2005: $1,700;
Obligations: Total: $25,152.
Service provider: Internal[B];
Obligations: 2003: $20,000;
Obligations: 2004: 0;
Obligations: 2005: $20,000;
Obligations: Total: $40,000.
Service provider: Total;
Obligations: 2003: $43,452;
Obligations: 2004: 0;
Obligations: 2005: $21,700;
Obligations: Total: $65,152.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #64: Steps to a Healthier Florida - Hillsborough County;
Purpose: To create awareness about the Steps to a Healthier US
Initiative, focusing on asthma, diabetes, obesity, tobacco use,
nutrition, and physical activity; to create the awareness needed to
ensure the success of Steps program initiatives;
Target audience(s): African American community, Hispanic community; and
all other residents of Hillsborough County, Florida;
Media used: Radio, television, outdoor billboard, Internet, and direct
mail.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $127,000;
Obligations: Total: $127,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $127,000;
Obligations: Total: $127,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: Yes;
Source: GAO analysis of data submitted by department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[C] PSA campaign was evaluated for success:
[D] Department evaluation indicated PSA campaign had success in
achieving goals.
[E] Results of department's evaluation were reported in Government
Performance and Results Act (GPRA) report(s).
[F] Results of department's evaluation were reported in other, non-
GPRA, performance reports.
[G] DK="Don't Know" Respondent indicated that the answer to the
question was unknown.
[H] This figure is an estimate provided by department officials.
[I] Department officials indicated this figure was obligated for an
unknown year between 2003 and 2005, inclusive.
[J] Department officials indicated this figure was obligated for all
years, 2003 through 2005, inclusive.
[End of table]
[End of section]
Appendix V: PSA Campaign Activity: Department of Homeland Security,
Fiscal Year 2003-March 31, 2005:
Table 7: Summary of the Number of and Obligations for PSA Campaigns:
Department of Homeland Security:
Number of reported PSA campaigns: 4;
Service provider: External[A];
Obligations incurred (in dollars): 2003: $2,707,943;
Obligations incurred (in dollars): 2004: $6,242,204;
Obligations incurred (in dollars): 2005: $5,721,399;
Obligations incurred (in dollars): Total: $14,671,546.
Service provider: Internal[B];
Obligations incurred (in dollars): 2003: 0;
Obligations incurred (in dollars): 2004: $350,000;
Obligations incurred (in dollars): 2005: $480,000;
Obligations incurred (in dollars): Total: $830,000.
Service provider: Total;
Obligations incurred (in dollars): 2003: $2,707,943;
Obligations incurred (in dollars): 2004: $6,592,204;
Obligations incurred (in dollars): 2005: $6,201,399;
Obligations incurred (in dollars): Total: $15,501,546.
Source: GAO analysis of data submitted by department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[End of table]
Table 8: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Homeland Security:
Campaign #1; Welcome to the United States: A Guide for New Immigrants;
Purpose: To roll out a new guide intended to orient new permanent
residents and to advertise the availability of the guide online and for
purchase through the Government Printing Office;
Target audience(s): New permanent residents;
Media used: Radio and newspaper.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $33,491;
Obligations: Total: $33,491.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $33,491;
Obligations: Total: $33,491.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #2; National Recreational Boating Safety Outreach Program;
Purpose: To promote national boating education, safety, and awareness,
and to ensure our ports and local waterways meet the demand for a safe,
secure environment;
Target audience(s): Public participating in recreational boating
activities;
Media used: Radio, television, magazine, and Internet.
Service provider: External[A];
Obligations: 2003: $207,943;
Obligations: 2004: $181,372;
Obligations: 2005: $280,723;
Obligations: Total: $670,038.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $207,943;
Obligations: 2004: $181,372;
Obligations: 2005: $280,723;
Obligations: Total: $670,038.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #3; The Ready Campaign, including Listo America and Listo
Negocios;
Purpose: To increase awareness about the importance of being prepared
for emergencies, to motivate individuals to take basic preparedness
steps, and to increase the level of basic preparedness across the
nation;
Target audience(s): The public at large, especially parents and
families and small to medium-sized businesses;
Media used: Radio, television, magazine, newspaper, billboard,
Internet, and Yellow Pages directories.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $3,440,832;
Obligations: 2005: $2,907,185;
Obligations: Total: $6,348,017.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $350,000[G];
Obligations: 2005: $480,000;
Obligations: Total: $830,000.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $3,790,832;
Obligations: 2005: $3,387,185;
Obligations: Total: $7,078,017.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: Yes;
[End of table]
Campaign #4; U.S. Coast Guard Military Recruiting;
Purpose: To recruit quality military personnel for the U.S. Coast
Guard, to create awareness of opportunities, and to generate
prospective leads for recruiters to achieve recruitment goals and
mission;
Target audience(s): Young people; typically recent high school
graduates;
Media used: Radio, television, direct mail, and NASCAR.
Service provider: External[A];
Obligations: 2003: $2,500,000;
Obligations: 2004: $2,620,000;
Obligations: 2005: $2,500,000;
Obligations: Total: $7,620,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $2,500,000;
Obligations: 2004: $2,620,000;
Obligations: 2005: $2,500,000;
Obligations: Total: $7,620,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: Yes;
Source: GAO analysis of data submitted by department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[C] PSA campaign was evaluated for success.
[D] Department evaluation indicated PSA campaign had success in
achieving goals.
[E] Results of department's evaluation were reported in Government
Performance and Results Act (GPRA) report(s).
[F] Results of department's evaluation were reported in other, non-
GPRA, performance reports.
[G] This figure is an estimate provided by department officials.
[End of table]
[End of section]
Appendix VI: PSA Campaign Activity: Department of the Interior, Fiscal
Year 2003-March 31, 2005:
Table 9: Summary of the Number of and Obligations for PSA Campaigns:
Department of the Interior:
Number of reported PSA campaigns: 15;
Service provider: External[A];
Obligations incurred (in dollars): 2003: $107,972;
Obligations incurred (in dollars): 2004: $155,759;
Obligations incurred (in dollars): 2005: $6,197;
Obligations incurred (in dollars): Total: $269,928.
Service provider: Internal[B];
Obligations incurred (in dollars): 2003: $76,357;
Obligations incurred (in dollars): 2004: $85,197;
Obligations incurred (in dollars): 2005: $58,208;
Obligations incurred (in dollars): Total: $219,762.
Service provider: Total;
Obligations incurred (in dollars): 2003: $184,329;
Obligations incurred (in dollars): 2004: $240,956;
Obligations incurred (in dollars): 2005: $64,405;
Obligations incurred (in dollars): Total: $489,690.
Source: GAO analysis of data submitted by department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[End of table]
Table 10: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of the Interior:
Campaign #1; National Wildlife Refuge System Centennial Alaska;
Purpose: To make Alaskans and Alaskan tourists aware of the Refuge
System Centennial and the 16 refuges in Alaska;
Target audience(s): Alaska commercial and public radio listeners;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: $2,800;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $2,800.
Service provider: Internal[B];
Obligations: 2003: $650;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $650.
Service provider: Total;
Obligations: 2003: $3,450;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $3,450.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #2; National Wildlife Refuge System Centennial Celebration;
Purpose: To raise awareness among citizens of the continuing
conservation mission of the U.S. Fish and Wildlife Service and its
partners, and to encourage direct involvement with local national
wildlife refuges;
Target audience(s): All passengers on Delta Airlines domestic flights
during January and February 2003;
Media used: Internet and in-flight video.
Service provider: External[A];
Obligations: 2003: $14,300;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $14,300.
Service provider: Internal[B];
Obligations: 2003: $2,500;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $2,500.
Service provider: Total;
Obligations: 2003: $16,800;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $16,800.
Campaign was evaluated for success[C]: DK[G].
[End of table]
Campaign #3; General Wildland Fire Prevention and Homeowner Education;
Purpose: To increase public awareness of wildland fire; to educate both
the public and homeowners about being "firewise"; and to encourage
reductions in the causes of, threats to, and consequences of wildfire;
Target audience(s): General public and homeowners in the wildland-urban
interface area;
Media used: Radio and television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $1,240[H];
Obligations: 2005: 0;
Obligations: Total: $1,240.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $3,200;
Obligations: 2005: 0;
Obligations: Total: $3,200.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $4,440;
Obligations: 2005: 0;
Obligations: Total: $4,440.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #4; General Fire Prevention and Homeowner Education;
Purpose: To increase public awareness of wildland fire prevention,
ecology, history, and management; to encourage reductions in the causes
of, threats to, and consequences of wildfire;
Target audience(s): General public and homeowners in the wildland-urban
interface area;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $4,800[H];
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $4,800.
Service provider: Total;
Obligations: 2003: $4,800;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $4,800.
Campaign was evaluated for success[C]: DK[G].
[End of table]
Campaign #5; Buy Authentic Indian Arts and Crafts [1];
Purpose: To promote authentic Native American arts and crafts; to
educate the public about the Indian Arts and Crafts Act, a consumer
protection law; to encourage Americans, especially tourists, to be
educated and careful consumers;
Target audience(s): Public at large;
Media used: Television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $11,900;
Obligations: 2005: 0;
Obligations: Total: $11,900.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $11,900;
Obligations: 2005: 0;
Obligations: Total: $11,900.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #6; Indian Art and Craft Authenticity [2];
Purpose: To encourage the purchase of only authentic Indian arts and
crafts;
Target audience(s): Buyers of Indian arts and crafts;
Media used: Radio and Internet.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $60;
Obligations: 2005: 0;
Obligations: Total: $60.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $60;
Obligations: 2005: 0;
Obligations: Total: $60.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #7; Santa Fe Indian Craft Authenticity;
Purpose: To encourage purchase of only authentic Indian arts and crafts
and to encourage visits to the Indian Art and Craft Board booth in
Santa Fe for information on nonauthentic goods;
Target audience(s): Buyers of Indian arts and crafts;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $62;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $62.
Service provider: Total;
Obligations: 2003: $62;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $62.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #8; Firewise;
Purpose: To reduce wildfires and to encourage people who live near
wildlands to visit www.firewise.org or their local fire department to
learn how to reduce the risk of wildfires;
Target audience(s): People who live near wildlands;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $185;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $185.
Service provider: Total;
Obligations: 2003: $185;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $185.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #9; Travel Campaign;
Purpose: To inform Americans about recreational opportunities on
national wildlife refuges and to encourage individuals to visit
national wildlife refuges and to learn more about the mission and goals
of the national wildlife refuges;
Target audience(s): Traveling public, public at large, international
visitors;
Media used: Magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $25,645;
Obligations: 2005: 0;
Obligations: Total: $25,645.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: $881;
Obligations: Total: $881.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $25,645;
Obligations: 2005: $881;
Obligations: Total: $26,526.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #10; Take Pride in America;
Purpose: To encourage volunteerism on America's public lands;
Target audience(s): Public at large;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $40;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $40.
Service provider: Total;
Obligations: 2003: $40;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $40.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #11; North Carolina First Flight Centennial Celebration;
Purpose: To educate the public about the history of the world's first
powered, controlled flight; to inform the public about the special
events scheduled to celebrate the 100th anniversary of that event; to
encourage the public to learn more about this event; and to participate
in the special programs scheduled to commemorate it;
Target audience(s): Public at large;
Media used: Radio, television, magazine, newspaper, and Internet.
Service provider: External[A];
Obligations: 2003: $67,446;
Obligations: 2004: $115,771;
Obligations: 2005: 0;
Obligations: Total: $183,217.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $67,446;
Obligations: 2004: $115,771;
Obligations: 2005: 0;
Obligations: Total: $183,217.
Campaign was evaluated for success[C]: DK[G];
[End of table]
Campaign #12; Hike Smart (originally called Heat Kills--Hike Smart);
Purpose: To provide educational information to park visitors on the
hazards of hiking in the inner canyon during the summer months, when
temperatures can exceed 100 degrees and to reduce the number of heat-
related illnesses and fatalities at the park each spring and summer;
Target audience(s): Day hikers coming to Grand Canyon National Park
during spring and summer months;
Media used: Radio, billboard, and Internet.
Service provider: External[A];
Obligations: 2003: $16,426;
Obligations: 2004: $1,203;
Obligations: 2005: $6,197;
Obligations: Total: $23,826.
Service provider: Internal[B];
Obligations: 2003: $48,080;
Obligations: 2004: $81,937;
Obligations: 2005: $57,327;
Obligations: Total: $187,344.
Service provider: Total;
Obligations: 2003: $64,506;
Obligations: 2004: $83,140;
Obligations: 2005: $63,524;
Obligations: Total: $211,170.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: Yes;
[End of table]
Campaign #13; Clark and Lewis 100th Meridian Initiative Zebra Mussel
Awareness;
Purpose: To prevent the spread of zebra mussels to the west during the
Lewis and Clark Bicentennial commemoration; to promote the importance
of cleaning boating equipment to prevent the spread of zebra mussels;
Target audience(s): Boating, fishing, and aquatic recreation community
and Lewis and Clark commemoration participants;
Media used: Radio, newspaper, Internet, and Traveler Information
Station systems.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $17,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $17,000.
Service provider: Total;
Obligations: 2003: $17,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $17,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #14; National Wildlife Refuge Centennial;
Purpose: To raise awareness of the National Wildlife Refuge System
during the Centennial Year; to inform the public how to get information
about visiting national wildlife refuges;
Target audience(s): Theatre filmgoers;
Media used: Movie slides for presentation at theaters.
Service provider: External[A];
Obligations: 2003: $7,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $7,000.
Service provider: Internal[B];
Obligations: 2003: $3,000[H];
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $3,000.
Service provider: Total;
Obligations: 2003: $10,000;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $10,000.
Campaign was evaluated for success[C]: No.
[End of table]
Campaign #15; Holiday Greetings to Members of America's Armed Forces;
Purpose: To maintain morale of members of America's armed forces during
the holiday season;
Target audience(s): Members of America's armed forces;
Media used: Radio.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Internal[B];
Obligations: 2003: $40;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $40.
Service provider: Total;
Obligations: 2003: $40;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: $40.
Campaign was evaluated for success[C]: No.
Source: GAO analysis of data submitted by the department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[C] PSA campaign was evaluated for success:
[D] Evaluation indicated PSA campaign had success in achieving goals.
[E] Results of department's evaluation were reported in Government
Performance and Results Act (GPRA) report(s).
[F] Results of department's evaluation were reported in other, non-
GPRA, performance reports.
[G] DK="Don't Know" Respondent indicated that the answer to the
question was unknown.
[H] This figure is an estimate provided by department officials.
[End of table]
[End of section]
Appendix VII: PSA Campaign Activity and Obligations: Department of the
Treasury, Fiscal Year 2003-March 31, 2005:
Table 11: Summary of the Number of and Obligations for PSA Campaigns:
Department of the Treasury:
Number of reported PSA campaigns: 4;
Service provider: External[A];
Obligations incurred (in dollars): 2003: $34,514,517;
Obligations incurred (in dollars): 2004: $24,492,638;
Obligations incurred (in dollars): 2005: $3,862,474;
Obligations incurred (in dollars): Total: $62,869,629.
Service provider: Internal[B];
Obligations incurred (in dollars): 2003: $710,000;
Obligations incurred (in dollars): 2004: $1,161,700;
Obligations incurred (in dollars): 2005: $352,125;
Obligations incurred (in dollars): Total: $2,214,825.
Service provider: Total;
Obligations incurred (in dollars): 2003: $35,215,517;
Obligations incurred (in dollars): 2004: $25,654,338;
Obligations incurred (in dollars): 2005: $4,214,599;
Obligations incurred (in dollars): Total: $65,084,454.
Source: GAO analysis of data submitted by department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[End of table]
Table 12: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of the Treasury:
Campaign #1; Earned Income Tax Credit;
Purpose: To encourage voluntary compliance, to increase awareness of
the earned income tax credit and its qualifications, and to reduce the
number of erroneous claims;
Target audience(s): Low-income working families and tax practitioners;
Media used: Radio, television, magazine, newspaper, billboard,
Internet, and direct mail.
Service provider: External[A];
Obligations: 2003: $1,500,000;
Obligations: 2004: $3,000,000;
Obligations: 2005: $1,157,000;
Obligations: Total: $5,657,000.
Service provider: Internal[B];
Obligations: 2003: $383,000;
Obligations: 2004: $907,700;
Obligations: 2005: $300,000;
Obligations: Total: $1,590,700.
Service provider: Total;
Obligations: 2003: $1,883,000;
Obligations: 2004: $3,907,700;
Obligations: 2005: $1,457,000;
Obligations: Total: $7,247,700.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: Yes;
[End of table]
Campaign #2; Electronic Filing;
Purpose: To encourage taxpayers to file electronically, and to increase
Electronic Filing to Congressionally mandated 80% level;
Target audience(s): Taxpayer, tax practitioners and business taxpayers;
Media used: Radio, television, magazine, outdoor billboard, and
Internet.
Service provider: External[A];
Obligations: 2003: $12,000,000;
Obligations: 2004: $18,000,000;
Obligations: 2005: 0;
Obligations: Total: $30,000,000.
Service provider: Internal[B];
Obligations: 2003: $266,000;
Obligations: 2004: $200,000;
Obligations: 2005: $24,000;
Obligations: Total: $490,000.
Service provider: Total;
Obligations: 2003: $12,266,000;
Obligations: 2004: $18,200,000;
Obligations: 2005: $24,000;
Obligations: Total: $30,490,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: Yes;
[End of table]
Campaign #3; Taxpayer Advocate Service;
Purpose: To comply with the Restructuring and Reform Act of 1998 by
educating taxpayers about Taxpayer Advocate Service (TAS) services and
how to contact TAS;
Target audience(s): Taxpayers, tax practitioners, and small business
owners;
Media used: Radio, magazine, and newspaper.
Service provider: External[A];
Obligations: 2003: $1,500,000;
Obligations: 2004: $500,000;
Obligations: 2005: $700,000;
Obligations: Total: $2,700,000.
Service provider: Internal[B];
Obligations: 2003: $52,000;
Obligations: 2004: $54,000;
Obligations: 2005: $28,125;
Obligations: Total: $134,125.
Service provider: Total;
Obligations: 2003: $1,552,000;
Obligations: 2004: $554,000;
Obligations: 2005: $728,125;
Obligations: Total: $2,834,125.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: Yes;
[End of table]
Campaign #4; The New Color of Money: Safer. Smarter. More Secure;
Purpose: To communicate awareness about the redesigned currency and its
key authentic features;
Target audience(s): Public at large--primarily users of U.S. currency--
both domestically and internationally;
Media used: Radio, television, magazine, newspaper, billboard, and
Internet.
Service provider: External[A];
Obligations: 2003: $19,514,517;
Obligations: 2004: $2,992,638;
Obligations: 2005: $2,005,474;
Obligations: Total: $24,512,629.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $19,514,517;
Obligations: 2004: $2,992,638;
Obligations: 2005: $2,005,474;
Obligations: Total: $24,512,629.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: No;
Results reported in other[F]: No;
Source: GAO analysis of data submitted by the department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[C] PSA campaign was evaluated for success:
[D] Department evaluation indicated PSA campaign had success in
achieving goals.
[E] Results of department's evaluation were reported in Government
Performance and Results Act (GPRA) report(s).
[F] Results of department's evaluation were reported in other, non-
GPRA, performance reports.
[G] DK="Don't Know" Respondent indicated that the answer to the
question was unknown.
[End of table]
[End of section]
Appendix VIII: PSA Campaign Activity and Obligations: Department of
Veterans Affairs, Fiscal Year 2003-March 31, 2005:
Table 13: Summary of the Number of and Obligations for PSA Campaigns:
Department of Veterans Affairs:
Number of reported PSA campaigns: 3;
Service provider: External[A];
Obligations incurred (in dollars): 2003: $8,000;
Obligations incurred (in dollars): 2004: $296,484;
Obligations incurred (in dollars): 2005: 0;
Obligations incurred (in dollars): Total: $304,484.
Service provider: Internal[B];
Obligations incurred (in dollars): 2003: 0;
Obligations incurred (in dollars): 2004: $1,500;
Obligations incurred (in dollars): 2005: 0;
Obligations incurred (in dollars): Total: $1,500.
Service provider: Total;
Obligations incurred (in dollars): 2003: $8,000;
Obligations incurred (in dollars): 2004: $297,984;
Obligations incurred (in dollars): 2005: 0;
Obligations incurred (in dollars): Total: $305,984.
Source: GAO analysis of data submitted by department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[End of table]
Table 14: PSA Campaign Activity for Fiscal Year 2003-March 31, 2005:
Department of Veterans Affairs:
Campaign #1; Our Turn to Serve;
Purpose: To make returning veterans and their families aware of
Department of Veterans Affairs (VA) services and to smooth the
transition of returning veterans;
Target audience(s): Active duty service members (and families and
supporters) and the public at large;
Media used: Television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $15,000;
Obligations: 2005: 0;
Obligations: Total: $15,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: $1,500;
Obligations: 2005: 0;
Obligations: Total: $1,500.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $16,500;
Obligations: 2005: 0;
Obligations: Total: $16,500.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: DK[G];
[End of table]
Campaign #2; Veterans Day feature package;
Purpose: To create awareness among veterans of VA benefits and services
for veterans and to encourage veterans and their families to use
benefits for which they are eligible;
Target audience(s): Veterans and their families and the public at
large;
Media used: Newspaper.
Service provider: External[A];
Obligations: 2003: $8,000;
Obligations: 2004: $8,000;
Obligations: 2005: 0;
Obligations: Total: $16,000.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: $8,000;
Obligations: 2004: $8,000;
Obligations: 2005: 0;
Obligations: Total: $16,000.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: DK[G];
[End of table]
Campaign #3; The Changing Face of Nursing;
Purpose: To create awareness of health care career opportunities within
VA and to recruit nurses and other health care professionals in a
highly competitive market;
Target audience(s): Nurses, nursing students, and military nurses
leaving the armed services;
Media used: Television.
Service provider: External[A];
Obligations: 2003: 0;
Obligations: 2004: $273,484;
Obligations: 2005: 0;
Obligations: Total: $273,484.
Service provider: Internal[B];
Obligations: 2003: 0;
Obligations: 2004: 0;
Obligations: 2005: 0;
Obligations: Total: 0.
Service provider: Total;
Obligations: 2003: 0;
Obligations: 2004: $273,484;
Obligations: 2005: 0;
Obligations: Total: $273,484.
Campaign was evaluated for success[C]: Yes;
Campaign showed success[D]: Yes;
Results reported in GPRA[E]: DK[G];
Results reported in other[F]: DK[G];
Source: GAO analysis of data submitted by the department.
[A] Obligations incurred through a contract or other financial
arrangement with a firm or organization outside of the sponsoring
federal department.
[B] Obligations incurred through work done internally within an
organizational unit within the sponsoring federal department.
[C] PSA campaign was evaluated for success:
[D] Evaluation indicated PSA campaign had success in achieving goals.
[E] Results of department's evaluation were reported in Government
Performance and Results Act (GPRA) report(s).
[F] Results of department's evaluation were reported in other, non-
GPRA, performance reports.
[G] DK="Don't Know" Respondent indicated that the answer to the
question was unknown.
[End of table]
[End of section]
Appendix IX: GAO Staff Acknowledgments:
Acknowledgments:
The following persons made key contributions to this report: Glenn
Davis, R.E. Canjar, Jared Hermalin, Jerome Sandau, Stuart Kaufman,
Stanley Kostyla, Amanda Miller, Amy Berstein, Rebecca Gambler, Tracy
Harris, and Anthony Pordes.
[End of section]
FOOTNOTES:
[1] House Report No. 108-671, at 135 (2004).
[2] Although PSAs are generally placed for free, PSA campaigns may
incur fiscal obligations for PSA production and promotion, the
qualitative and quantitative research used to guide the strategic and
creative development of the campaigns, and evaluation of the success of
the campaigns.
[3] The Advertising Council is a private, nonprofit organization that
brings together volunteer talent from the advertising and
communications industries, the facilities of the media, and the
resources of the business and nonprofit communities. The council
produces, distributes and promotes public service campaigns on behalf
of nonprofit organizations and government agencies.
[4] Under GPRA, annual performance plans are to clearly inform Congress
and the public of (1) the annual performance goals for agencies' major
programs and activities, (2) the measures that will be used to gauge
performance, (3) the strategies and resources required to achieve the
performance goals, and (4) the procedures that will be used to verify
and validate performance information. These annual plans, issued soon
after transmittal of the President's budget, provide a direct linkage
between an agency's long-term goals and mission and day-to-day
activities. Annual performance reports are to subsequently report on
the degree to which performance goals are met.
[5] FPDS is the central repository for statistical information on
federal contracting. The system contains detailed information on
contract actions over $25,000 and summary data on procurements of less
than $25,000.
[6] FPDS is the central repository for statistical information on
federal contracting. The system contains detailed information on
contract actions over $25,000 and summary data on procurements of less
than $25,000.
[7] In 2003, we reported sufficient problems to warrant concern about
the reliability of FPDS information. GAO, Reliability of Federal
Procurement Data, GAO-04-295R (Washington, D.C.: Dec. 30, 2003).
[8] We excluded from our review any PSA campaigns that consisted solely
of paid advertisements, as these were inconsistent with the guidelines
we established for identifying PSA campaigns, though some campaigns in
our analysis involved a combination of free and paid placement through
the media.
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