Media Contracts
Activities and Financial Obligations for Seven Federal Departments Gao ID: GAO-06-305 January 13, 2006The federal government contracts with public relations firms, advertising agencies, media organizations, and individual members of the media to provide, among other things, messages about its programs and services. As we have reported, there is a lack of accurate governmentwide information on these contracts. Seven federal departments account for nearly all the obligated federal dollars for public relations and advertising activities in fiscal year 2003--Commerce, Defense, Health and Human Services, Homeland Security, Interior, Treasury, and Veterans Affairs. GAO submitted a questionnaire to each of these seven departments to obtain information for fiscal year 2003 through the second quarter of fiscal year 2005 on (1) the number of contracts with public relations firms, advertising agencies, media organizations, and individual members of the media for which obligations have been incurred; (2) the total amount of contract obligations incurred on each contract by fiscal year; (3) the method by which the contract was awarded--competed, noncompeted, follow-on to competed action, or not available for competition; and (4) summaries of the purpose and scope of work to be performed under each contract.
The departments reported a total of 343 media contracts, for which they incurred obligations of $1.62 billion during the period of GAO's review. Specifically, the departments reported 137 contracts (40 percent of the total contracts) with advertising agencies, 131 contracts (38 percent) with media organizations, 54 contracts (16 percent) with public relations firms, and 8 contracts (2 percent) with individual members of the media. For 13 contracts (4 percent), departments did not report on type of media firm. The departments incurred obligations of $1.4 billion with advertising agencies (87 percent of the obligations), $197 million with public relations firms (12 percent), $15 million (1 percent) with media organizations, and $90,000 (less than 1 percent) with individual members of the media. With respect to method of award, GAO provided aggregate data on the extent of competition for the surveyed contracts without assessing the validity of individual contract actions. Using the four competition categories in the Federal Procurement Data System, the departments reported that 263 (77 percent) of the media contracts were competed, 69 were not competed (20 percent), 7 were not available for competition (2 percent), and 4 were follow-ons to competed action (1 percent). These methods of award are permitted by various authorities. Competed awards accounted for $1.5 billion (92 percent) of the total media obligations. The purpose and scope of the work described varied by department. For example, Homeland Security incurred financial obligations related to the nation's readiness to respond to terrorist attacks. The departments reviewed a draft of this report and generally concurred with GAO's findings; technical comments were incorporated as appropriate.
GAO-06-305, Media Contracts: Activities and Financial Obligations for Seven Federal Departments
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Report to Congressional Requesters:
United States Government Accountability Office:
GAO:
January 2006:
Media Contracts:
Activities and Financial Obligations for Seven Federal Departments:
GAO-06-305:
GAO Highlights:
Highlights of GAO-06-305, a report to congressional requesters:
Why GAO Did This Study:
The federal government contracts with public relations firms,
advertising agencies, media organizations, and individual members of
the media to provide, among other things, messages about its programs
and services. As we have reported, there is a lack of accurate
governmentwide information on these contracts.
Seven federal departments account for nearly all the obligated federal
dollars for public relations and advertising activities in fiscal year
2003”Commerce, Defense, Health and Human Services, Homeland Security,
Interior, Treasury, and Veterans Affairs.
GAO submitted a questionnaire to each of these seven departments to
obtain information for fiscal year 2003 through the second quarter of
fiscal year 2005 on (1) the number of contracts with public relations
firms, advertising agencies, media organizations, and individual
members of the media for which obligations have been incurred; (2) the
total amount of contract obligations incurred on each contract by
fiscal year; (3) the method by which the contract was awarded”competed,
noncompeted, follow-on to competed action”or not available for
competition; and (4) summaries of the purpose and scope of work to be
performed under each contract.
What GAO Found:
The departments reported a total of 343 media contracts, for which they
incurred obligations of $1.62 billion during the period of GAO‘s
review. Specifically, the departments reported 137 contracts (40
percent of the total contracts) with advertising agencies, 131
contracts (38 percent) with media organizations, 54 contracts (16
percent) with public relations firms, and 8 contracts (2 percent) with
individual members of the media. For 13 contracts (4 percent),
departments did not report on type of media firm.
The departments incurred obligations of $1.4 billion with advertising
agencies (87 percent of the obligations), $197 million with public
relations firms (12 percent), $15 million (1 percent) with media
organizations, and $90,000 (less than 1 percent) with individual
members of the media.
With respect to method of award, GAO provides aggregate data on the
extent of competition for the surveyed contracts without assessing the
validity of individual contract actions. Using the four competition
categories in the Federal Procurement Data System, the departments
reported that 263 (77 percent) of the media contracts were competed, 69
were not competed (20 percent), 7 were not available for competition (2
percent), and 4 were follow-ons to competed action (1 percent). These
methods of award are permitted by various authorities. Competed awards
accounted for $1.5 billion (92 percent) of the total media obligations.
The purpose and scope of the work described varied by department. For
example, Homeland Security incurred financial obligations related to
the nation‘s readiness to respond to terrorist attacks.
The departments reviewed a draft of this report and generally concurred
with GAO‘s findings; technical comments were incorporated as
appropriate.
Contract Obligations by Type of Vendor for Fiscal Year 2003 through
March 31, 2005:
[See PDF for image]
[End of figure]
www.gao.gov/cgi-bin/getrpt?GAO-06-305.
To view the full product, including the scope and methodology, click on
the link above. For more information, contact Paul Jones at (202) 512-
8777 or jonespl@gao.gov.
[End of section]
Contents:
Letter:
Results in Brief:
Background:
Agency Comments and Our Evaluation:
Appendix I: Objectives, Scope, and Methodology:
Appendix II: Contracts with the Media: Summary of Departments, Fiscal
Years 2003-2005:
Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005:
Appendix IV: Contracts with the Media: Department of Defense, Fiscal
Years 2003-2005:
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005:
Appendix VI: Contracts with the Media: Department of Homeland Security,
Fiscal Years 2003-2005:
Appendix VII: Contracts with the Media: Department of the Interior,
Fiscal Years 2003-2005:
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005:
Appendix IX: Contracts with the Media: Department of Veterans Affairs,
Fiscal Years 2003-2005:
Appendix X: Comments from the Department of Interior:
Appendix XI: GAO Contact and Staff Acknowledgments:
Tables:
Table 1: Number of Contracts and Incurred Obligations, by Type of Firm,
Fiscal Years 2003-2005 for All Seven Departments Combined:
Table 2: Number of Contracts and Incurred Obligations, by Type of
Award, for Fiscal Years 2003-2005 for All Seven Departments Combined:
Table 3: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of
Commerce:
Table 4: Media Contracts Reported by the Department of Commerce for
Fiscal Years 2003-2005:
Table 5: Number of Contracts and Incurred Obligations, by Type of Firm/
individual, for Fiscal Years 2003-2005 for the Department of Defense:
Table 6: Media Contracts Reported by the Department of Defense for
Fiscal Years 2003-2005:
Table 7: Number of Contracts and Incurred Obligations, by Type of Firm/
individual, for Fiscal Years 2003-2005 for the Department of Health and
Human Services:
Table 8: Media Contracts Reported by the Department of Health and Human
Services for Fiscal Years 2003-2005:
Table 9: Number of Contracts and Incurred Obligations, by Type of Firm/
individual, for Fiscal Years 2003-2005 for the Department of Homeland
Security:
Table 10: Media Contracts Reported by the Department of Homeland
Security for Fiscal Years 2003-2005:
Table 11: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of the
Interior:
Table 12: Media Contracts Reported by the Department of the Interior
for Fiscal Years 2003-2005:
Table 13: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of the
Treasury:
Table 14: Media Contracts Reported by the Department of the Treasury
for Fiscal Years 2003-2005:
Table 15: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of
Veterans Affairs:
Table 16: Media Contracts Reported by the Department of Veterans
Affairs for Fiscal Years 2003-2005:
United States Government Accountability Office:
Washington, DC 20548:
January 13, 2006:
Congressional Requesters:
The federal government uses the services of the media to, among other
things, disseminate messages about its programs and services, ranging
from first responder readiness against terrorist attacks, consumer
health education, protection of the environment and wildlife, to
military and civilian recruitment. To communicate these messages to the
general public or particular target audiences, departments contract
with media-related vendors--public relations firms, advertising
agencies, media organizations,[Footnote 1] and individual members of
the media--for a wide range of services, including communication plans,
marketing design strategies, public relations campaigns, public service
announcements, and educational materials.
This report provides information on contracts by seven federal
departments with media vendors during fiscal year 2003 through the
second quarter of fiscal year 2005. The seven federal departments are
Commerce (DOC), Defense (DOD), Health and Human Services (HHS),
Homeland Security (DHS), Interior (DOI), Treasury, and Veterans Affairs
(VA). The report provides the following information for these
departments: (1) the number of contracts with public relations firms,
advertising agencies, media organizations, and individual members of
the media for which obligations[Footnote 2] have been incurred; (2) the
total amount of obligations incurred on each contract by fiscal year;
(3) the method by which the contract was awarded--competed,
noncompeted, follow-on to competed action, and not available for
competition[Footnote 3]--and (4) summaries of the purpose and scope of
work to be performed under each contract.
On the basis of the 2003 Federal Procurement Data System
(FPDS)[Footnote 4]--the only available governmentwide contract
procurement database--seven selected departments cumulatively accounted
for nearly 100 percent of the total obligated federal dollars on two
key media measures, public relations and advertising.
We collected the information presented in this report primarily through
the use of a questionnaire. The questionnaire collected information
related to each of our four objectives. In response to our
questionnaire, we received information from each of the seven
departments. We reviewed the information provided from the seven
departments for inconsistencies, missing data, and inaccuracies (we
found, for example, cases where reported obligations were inconsistent
with contract dates, and where suffixes within contract numbers were
incorrectly stated). We did not independently verify the questionnaire
responses, but we contacted department respondents, on an as-needed
basis, to clarify issues with respect to the questionnaire responses.
Additional detail on our scope and methodology is contained in appendix
I. We conducted our work from May 2005 through November 2005 in
accordance with generally accepted government auditing standards.
Results in Brief:
The departments reported a total of 343 media contracts, for which they
incurred obligations of $1.62 billion, from fiscal year 2003 through
the end of the second quarter, fiscal year 2005. The most contracts
were with advertising agencies, the least with individual members of
the media. Specifically, the departments reported 137 contracts (40
percent of the total contracts) with advertising agencies, 131
contracts (38 percent) with media organizations, 54 contracts (16
percent) with public relations firms, and 8 contracts (2 percent) with
individual members of the media. For 13 contracts (4 percent),
departments did not report information on type of media firm.
In terms of financial obligations, the departments incurred the highest
financial obligations with advertising agencies, the least with
individual members of the media. The departments incurred financial
obligations of $1.4 billion (87 percent of the total obligations) with
advertising agencies, $197 million (12 percent) with public relations
firms, $15 million (1 percent) with media organizations, and $90,000
(less than 1 percent) with individual members of the media. The
contract percentage distribution by type of firm and obligation was
similar for all 3 years.
With respect to method of award, the departments reported that 263 (77
percent) media contracts were competed, 69 were not competed (20
percent), 7 were not available for competition (2 percent), and 4 were
follow-ons to competed action (1 percent). These methods of award are
permitted by various authorities. The departments also reported that
competed awards accounted for $1.5 billion of the total media
obligations (92 percent), follow-ons to competed action accounted for
$73 million (5 percent of the obligations), noncompeted awards
accounted for $49 million (3 percent), and contracts not available for
competition accounted for $700,000 (less than 1 percent). The
distribution of method of award by obligation amount was similar for
all 3 years.
The purpose and scope of the work described varied by mission. For
example, DOC incurred obligations related to census activities and
boater safety; HHS incurred obligations for various types of health
programs; DHS incurred contracts for the preparation and response to
terrorist attacks and other emergencies; DOD and VA incurred
obligations related to recruiting; DOI incurred obligations related to
its park services, Indian affairs, and fish and wildlife; and Treasury
incurred obligations related to tax communications and the sales and
marketing of its coins. Several departments contracted for similar
types of work activities, including the planning and implementation of
awareness campaigns, creative advertising and placement, the design and
marketing of consumer products and services, the production and
placement of audiovisual support materials, the planning and
implementation of communications strategies, and marketing to various
target audiences.
Detailed information regarding our objectives is contained in a series
of tables within the appendixes, as follows: Appendix II contains the
combined results for all seven departments; appendixes III-IX contain
department-specific results, including a listing of all media contracts
by department entity.[Footnote 5] We provided a draft of this report to
the seven departments for comment. The departments generally concurred
with the information provided in the report. We incorporated technical
comments as appropriate from DOD, DHS, and DOI. In addition, we
received formal comments from DOI, which are contained in appendix X.
Background:
To clarify the terminology used in the questionnaire and report, we
provide a glossary of key terms.
Glossary of Terms:
Types of firms:
* Public relations firms are primarily engaged in designing and
implementing campaigns to promote the interest and image of their
clients (includes lobbying and political or public relations
consulting):
* Advertising agencies are primarily engaged in creating advertising
campaigns and placing such advertisements in the media. These agencies
are organized to provide a full range of services, including advice,
creative services, account management, production of advertising
material, and media planning and buying.
* Media organizations create content or acquire the right to distribute
content through various outlets, such as radio, television, newspapers,
and magazines, and provide that content to the public.
We use the term "primarily" in these above definitions, since public
relations firms and advertising agencies may at times engage in work
that varies somewhat from these definitions.
Types of awards:
* Competed: when an agency uses full and open competition to fulfill a
requirement, or when an agency uses a statutory exception to full and
open competition but receives more than one offer.
* Not competed: when an agency makes a sole-source award or uses a
statutory exception to full and open competition but receives only one
offer.
* Follow-on to competed action: when an agency has authority to
continue a previously competed contract.
* Not available for competition: when there is no opportunity for
competition (e.g., certain utilities contracts) or when a statute
authorizes or requires contracting with a designated source (e.g., sole-
source awards under the Small Disadvantaged Business Development
program).
Agency Comments and Our Evaluation:
We provided a draft of this report to the seven participating
departments--DOC, DOD, HHS, DHS, DOI, Treasury, and VA. The departments
generally concurred with the information provided in the report. We
incorporated technical comments from DHS, DOD, and DOI.
One department, DOI, provided formal comments, which are contained in
appendix X. DOI officials stated that they did not believe that certain
contracts included in our report fall within our definitions of public
relations firms, advertising agencies, and media organizations.
Specifically,
* DOI does not believe the production of National Park Service visitor
center materials, or certain training programs, falls within the scope
of our review.
* DOI recommended that we clarify the purposes of contracts sought so
as to make a determination as to whether these particular types of
visitor center materials and training programs should be included in
this report.
* DOI also stated that media efforts related to National Park Service
visitor center films, multimedia presentations, and exhibits should not
be included in the report as they do not, in DOI's view, fall within
our definition of public relations firms, advertising agencies, and
media organizations.
As part of our scope of work, we asked departments to provide all
contracts with public relations firms, advertising agencies, media
organizations, and individual members of the media, regardless of the
type of activity conducted within these categories. We did not ask
departments to limit the contracts they reported on to any specific
types of activities.
In addition, DOI stated that we were particularly seeking information
on contracts with parties who might be presenting government
information without acknowledging its source. This was not the case. As
stated above, we sought to obtain information on all contracts with
public relations firms, advertising agencies, media organizations, and
individual members of the media.
As we agreed with your office, unless you publicly announce the
contents of this report earlier, we plan no further distribution of it
until 30 days from the date of this letter. We then plan to provide
copies of this report to the Secretaries of each department. Copies of
this report will also be made available to others upon request. In
addition, this report will be available at no charge on GAO's Web site
at http://www.gao.gov.
If you or your staff have any questions about this report, please
contact me at (202) 512-4636 or jonespl@gao.gov. Contact points for our
Offices of Congressional Relations and Public Affairs may be found on
the last page of this report. GAO staff that made major contributions
to this report are indicated in appendix XI.
Signed by:
Paul L. Jones:
Director, Homeland Security and Justice Issues:
List of Requesters:
The Honorable Nancy Pelosi:
Democratic Leader:
House of Representatives:
The Honorable Henry A. Waxman:
Ranking Minority Member:
Committee on Government Reform:
House of Representatives:
The Honorable George Miller:
Ranking Minority Member:
Committee on Education and the Workforce:
House of Representatives:
The Honorable David R. Obey:
Ranking Minority Member:
Committee on Appropriations:
House of Representatives:
The Honorable Elijah E. Cummings:
Ranking Minority Member:
Subcommittee on Criminal Justice, Drug Policy and Human Resources:
Committee on Government Reform:
House of Representatives:
The Honorable John D. Dingell:
Ranking Minority Member:
Committee on Energy and Commerce:
House of Representatives:
The Honorable Louise McIntosh Slaughter:
Ranking Minority Member:
Committee on Rules:
House of Representatives:
The Honorable Bennie G. Thompson:
Ranking Minority Member:
Committee on Homeland Security:
House of Representatives:
The Honorable Gary L. Ackerman:
Ranking Minority Member:
Subcommittee on the Middle East and Central Asia:
Committee on International Relations:
House of Representatives:
[End of section]
Appendix I: Objectives, Scope, and Methodology:
On the basis of the 2003 FPDS reports, we selected for participation in
our survey the seven departments that accounted for almost 100 percent
of the federal obligated dollars for public relations and advertising
activities. We used FPDS to select these departments because it (1) is
the only governmentwide database of contract obligations and (2)
provides contract information on public relations and advertising
obligations. While we have reported that FPDS has limitations related
to timely and accurate data,[Footnote 6] it was sufficient for our
purposes because our selection process did not require us to analyze
departmental contract data with a high level of precision.
To ascertain department contracts and their obligations during fiscal
years 2003-2005 (through the second quarter), we first researched the
departments to determine their organizational structure and to identify
all major department entities. In particular, we searched for entities
containing media, public affairs, and public relations offices, as
these offices may have been directly involved in media contract
activities. We developed a questionnaire that covered the information
in our objectives and distributed it by e-mail to a study coordinator
within each of the seven departments. The coordinator, in collaboration
with other knowledgeable individuals within the department, took
responsibility for distributing the electronic questionnaire to
entities within the department that we identified in our research, as
well as other entities thought to have been involved in media
contracting. If the coordinator did not distribute a questionnaire to
one or more of the entities we identified, the coordinator was asked to
provide an explanation. We did not independently verify that the
department reached all entities involved in media contracting.
Department entities were instructed to complete a separate
questionnaire for each media contract for which obligations were
incurred for fiscal years 2003-2005 (end of second quarter of 2005). In
the event that an entity was not involved in any media contract
obligations during this period, the screening portion of the returned
questionnaire reflected that status. All completed entity
questionnaires were submitted through the study coordinator to us.
Additionally, in response to our questionnaire, DOD's Army Contracting
Agency provided us--in lieu of the questionnaire itself--a data file
containing contract information on domestic and international Army
installations doing media-related work.
The information received was based upon self-report questionnaires. We
did not independently review department contract files to ascertain the
accuracy of the information provided. However, we took all appropriate
means to ensure that the data entered into our computer system were
entered accurately, that there was no inappropriate modification or
deletion of the data, and that all computer processing performed was
conducted in a reasonably accurate, complete, and consistent manner.
This included verification of the data entry process and conducting
internal logic checks of the information for inconsistencies,
inappropriate reporting, and missing information. Where necessary, we
followed up by contacting the respondent completing the questionnaire.
All computer programs were double-checked, and all computer results
were compared against the information provided in the accompanying
tables. There are no known accurate governmentwide contract databases
with which to compare questionnaire obligation responses. A draft of
this report was submitted to each department for comment. We conducted
our work from May 2005 through November 2005 in accordance with
generally accepted government auditing standards.
[End of section]
Appendix II: Contracts with the Media: Summary of Departments, Fiscal
Years 2003-2005:
* For fiscal years 2003 through 2005 (through March 31, 2005),
Commerce, Defense, Health and Human Services, Homeland Security, the
Interior, the Treasury, and Veterans Affairs reported 343 media
contracts, with obligations totaling about $1.6 billion.
* As shown in table 1, the 343 media contracts consisted of 137
contracts with advertising agencies, with obligations of
$1,401,816,961; 54 contracts with public relations firms, with
obligations of $196,928,916; 131 contracts with media organizations,
with obligations of $15,345,418; and 8 contracts with individual
members of the media, with obligations of $90,340. For the remaining 13
media contracts (4 percent), departments did not provide information on
the type of firm to which the contract was awarded.
* As shown in table 2, of the 343 contracts reported, a total of 263
contracts (77 percent) were competed, 69 (20 percent) were noncompeted,
7 (2 percent) were not available for competition, and 4 (1 percent)
were follow-on to competed action.
* As shown in table 2, competed contracts had obligations of
$1,495,481,136 (92 percent), noncompeted contracts had obligations of
$49,293,524 (3 percent), not available for competition contracts had
obligations of $659,636 (less than 1 percent), and follow-on to
competed action contracts had obligations of $73,436,470 (5 percent).
* A more detailed description of the department contracts with media
vendors is provided in the following department-specific appendixes.
Table 1: Number of Contracts and Incurred Obligations, by Type of Firm,
Fiscal Years 2003-2005 for All Seven Departments Combined:
Type of firm/individual: Advertising agency;
Obligations incurred 2003: Total: $507,907,063;
Obligations incurred 2003: Number of contracts: 72;
Obligations incurred 2004: Total: $535,613,861;
Obligations incurred 2004: Number of contracts: 59;
Obligations incurred 2005: Total: $358,296,037;
Obligations incurred 2005: Number of contracts: 44;
Obligation total: Total: $1,401,816,961;
Obligation total: Number of contracts: 137.
Type of firm/individual: Public relations firm;
Obligations incurred 2003: Total: $104,092,030;
Obligations incurred 2003: Number of contracts: 30;
Obligations incurred 2004: Total: $44,096,624;
Obligations incurred 2004: Number of contracts: 37;
Obligations incurred 2005: Total: $48,740,362;
Obligations incurred 2005: Number of contracts: 18;
Obligation total: Total: $196,928,916;
Obligation total: Number of contracts: 54.
Type of firm/individual: Media organization;
Obligations incurred 2003: Total: $4,906,524;
Obligations incurred 2003: Number of contracts: 70;
Obligations incurred 2004: Total: $7,312,698;
Obligations incurred 2004: Number of contracts: 86;
Obligations incurred 2005: Total: $3,126,196;
Obligations incurred 2005: Number of contracts: 53;
Obligation total: Total: $15,345,418;
Obligation total: Number of contracts: 131.
Type of firm/individual: Individual member of the media;
Obligations incurred 2003: Total: $3,565;
Obligations incurred 2003: Number of contracts: 2;
Obligations incurred 2004: Total: $20,700;
Obligations incurred 2004: Number of contracts: 5;
Obligations incurred 2005: Total: $66,075;
Obligations incurred 2005: Number of contracts: 4;
Obligation total: Total: $90,340;
Obligation total: Number of contracts: 8.
Type of firm/individual: Missing firm data;
Obligations incurred 2003: Total: $917,912;
Obligations incurred 2003: Number of contracts: 6;
Obligations incurred 2004: Total: $1,910,099;
Obligations incurred 2004: Number of contracts: 10;
Obligations incurred 2005: Total: $1,861,020;
Obligations incurred 2005: Number of contracts: 4;
Obligation total: Total: $4,689,031;
Obligation total: Number of contracts: 13.
Type of firm/individual: Total;
Obligations incurred 2003: Total: $617,827,094;
Obligations incurred 2003: Number of contracts: 180;
Obligations incurred 2004: Total: $588,953,982;
Obligations incurred 2004: Number of contracts: 197;
Obligations incurred 2005: Total: $412,089,690;
Obligations incurred 2005: Number of contracts: 124;
Obligation total: Total: $1,618,870,766;
Obligation total: Number of contracts: 343.
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
[End of table]
Table 2: Number of Contracts and Incurred Obligations, by Type of
Award, for Fiscal Years 2003-2005 for All Seven Departments Combined:
Type of firm/individual: Competed;
Obligations incurred 2003: Total: $561,299,366;
Obligations incurred 2003: Number of contracts: 132;
Obligations incurred 2004: Total: $565,443,846;
Obligations incurred 2004: Number of contracts: 143;
Obligations incurred 2005: Total: $368,737,924;
Obligations incurred 2005: Number of contracts: 91;
Obligation total: Total: $1,495,481,136;
Obligation total: Number of contracts: 263.
Type of firm/individual: Follow-on to competed action;
Obligations incurred 2003: Total: $51,894,232;
Obligations incurred 2003: Number of contracts: 2;
Obligations incurred 2004: Total: $5,631,194;
Obligations incurred 2004: Number of contracts: 3;
Obligations incurred 2005: Total: $15,911,044;
Obligations incurred 2005: Number of contracts: 2;
Obligation total: Total: $73,436,470;
Obligation total: Number of contracts: 4.
Type of firm/individual: Not competed;
Obligations incurred 2003: Total: $4,478,616;
Obligations incurred 2003: Number of contracts: 39;
Obligations incurred 2004: Total: $17,571,680;
Obligations incurred 2004: Number of contracts: 44;
Obligations incurred 2005: Total: $27,243,228;
Obligations incurred 2005: Number of contracts: 26;
Obligation total: Total: $49,293,524;
Obligation total: Number of contracts: 69.
Type of firm/individual: Not available for competition;
Obligations incurred 2003: Total: $154,880;
Obligations incurred 2003: Number of contracts: 7;
Obligations incurred 2004: Total: $307,262;
Obligations incurred 2004: Number of contracts: 7;
Obligations incurred 2005: Total: $197,494;
Obligations incurred 2005: Number of contracts: 5;
Obligation total: Total: $659,636;
Obligation total: Number of contracts: 7.
Type of firm/individual: Total;
Obligations incurred 2003: Total: $617,827,094;
Obligations incurred 2003: Number of contracts: 180;
Obligations incurred 2004: Total: $588,953,982;
Obligations incurred 2004: Number of contracts: 197;
Obligations incurred 2005: Total: $412,089,690;
Obligations incurred 2005: Number of contracts: 125;
Obligation total: Total: $1,618,870,766;
Obligation total: Number of contracts: 343.
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
[End of table]
[End of section]
Appendix III: Contracts with the Media: Department of Commerce, Fiscal
Years 2003-2005:
* For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of Commerce reported 32 contracts with obligations totaling
about $21 million.
* As shown in table 3, the 32 contracts consisted of 10 contracts with
public relations firms, with obligations of $19,591,152; 20 contracts
with media organizations, with obligations of $1,733,650; and 2
contracts with advertising firms, with obligations of $124,985. There
were no reported contracts with individual members of the media.
* A more detailed description of the department's contracts with media
vendors is provided in table 4.
Table 3: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of
Commerce:
Type of firm/individual: Advertising agency;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $124,985;
Obligations incurred 2004: Number of contracts: 2;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $124,985;
Obligation total: Number of contracts: 2.
Type of firm/individual: Public relations firm;
Obligations incurred 2003: Total: $395,703;
Obligations incurred 2003: Number of contracts: 3;
Obligations incurred 2004: Total: $7,595,449;
Obligations incurred 2004: Number of contracts: 8;
Obligations incurred 2005: Total: $11,600,000;
Obligations incurred 2005: Number of contracts: 2;
Obligation total: Total: $19,591,152;
Obligation total: Number of contracts: 10.
Type of firm/individual: Media organization;
Obligations incurred 2003: Total: $554,690;
Obligations incurred 2003: Number of contracts: 7;
Obligations incurred 2004: Total: $703,872;
Obligations incurred 2004: Number of contracts: 14;
Obligations incurred 2005: Total: $475,088;
Obligations incurred 2005: Number of contracts: 9;
Obligation total: Total: $1,733,650;
Obligation total: Number of contracts: 20.
Type of firm/individual: Individual member of the media;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Missing firm data;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Total;
Obligations incurred 2003: Total: $950,393;
Obligations incurred 2003: Number of contracts: 10;
Obligations incurred 2004: Total: $8,424,306;
Obligations incurred 2004: Number of contracts: 24;
Obligations incurred 2005: Total: $12,075,088;
Obligations incurred 2005: Number of contracts: 11;
Obligation total: Total: $21,449,787;
Obligation total: Number of contracts: 32.
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
[End of table]
Table 4: Media Contracts Reported by the Department of Commerce for
Fiscal Years 2003-2005:
Entity: BEA;
Contract name and number: Development of Strategic Communication Plan;
2003--GS-23F-0117K;
Purpose and scope of work: Develop an overall communications plan for
the agency to help increase its profile among public data suppliers and
users and create a consistent image for the organization;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $40,667;
Obligations incurred: 2004: $97,158;
Obligations incurred: 2005: 0;
Obligation total: $137,825.
Entity: BEA;
Contract name and number: Improvements to Internal Web Site; 2004--
purchase card order;
Purpose and scope of work: Provide support for the informal testing of
the current bureau services intranet site and the proposed redesign of
that site, including informal usability testing of the proposed
redesign;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $5,000;
Obligations incurred: 2005: 0;
Obligation total: $5,000.
Entity: BEA;
Contract name and number: Improvements to Organizational Newsletter;
2004--purchase card order;
Purpose and scope of work: Implement improvements to the bureau
newsletter, including the provision of assistance and best solutions to
enhance readership, revamp content, streamline the production process,
and redesign the look;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $8,900;
Obligations incurred: 2005: 0;
Obligation total: $8,900.
Entity: BEA;
Contract name and number: Support BEA's Annual Conference Exhibit
Program; 2004--GS23F0119P;
Purpose and scope of work: Improve and support the bureau's annual
conference exhibit program. This includes understanding how to conduct
evaluations, identifying new booth designs and formats, acquiring
updated exhibit components and equipment, performing logistics
planning, and providing appropriate warehousing;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $80,200;
Obligations incurred: 2005: N/A;
Obligation total: $80,200.
Entity: Census Bureau;
Contract name and number: Benchmark Analysis of 2002-2003 ACS Media
Coverage; 2004--YA1323-03-SE-0448--;
Purpose and scope of work: Conduct a benchmark media analysis of news
articles from January 2002 through mid-October 2003 that referenced the
"American Community Survey" in the text or headline, to determine the
effectiveness of the Census Bureau communications efforts;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $10,000;
Obligations incurred: 2005: 0;
Obligation total: $10,000.
Entity: Census Bureau;
Contract name and number: Broadcast Distribution Services; 2003--43-
YABC-372369; 2004--YA1323-04-SE-0393;
Purpose and scope of work: Distribute Census Bureau video news releases
(VNRs) that demonstrate the everyday use of census data, thereby
encouraging the public to respond to the census and its surveys. This
includes developing a list of appropriate local, cable, and national TV
stations; developing the pitch and script; and monitoring satellite
pickup;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $97,500;
Obligations incurred: 2004: $66,000;
Obligations incurred: 2005: 0;
Obligation total: $163,500.
Entity: Census Bureau;
Contract name and number: Broadcast Distribution Services; 2003--43-
YABC-372360; 2004--YA1323-04-SE-0412;
Purpose and scope of work: Distribute Census Bureau video news releases
that demonstrate the everyday use of census data, thereby encouraging
the public to respond to the census and its surveys. This includes
developing a list of appropriate local, cable, and national TV
stations; developing the pitch and script; monitoring satellite pickup;
and writing a final evaluation report;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $56,000;
Obligations incurred: 2004: $8,400;
Obligations incurred: 2005: 0;
Obligation total: $64,400.
Entity: Census Bureau;
Contract name and number: Broadcast Distribution Services; 2003--43-
YABC-372361; 2004--YA1323-04-SE-0398;
Purpose and scope of work: Supplement efforts of the Census Bureau to
provide radio stations with opportunities to conduct interviews with
senior staff and subject area specialists about the release of census
data, especially for media events held outside Census Bureau
facilities;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $35,000;
Obligations incurred: 2004: $6,000;
Obligations incurred: 2005: 0;
Obligation total: $41,000.
Entity: Census Bureau;
Contract name and number: Broadcast News Release Production and
Distribution; 2004--YA1323-04-NC-0688;
Purpose and scope of work: Assist the Census Bureau in the production,
pitching, distribution, monitoring and analyzing the pick-up, of video
news releases in both English and Spanish;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $60,000;
Obligations incurred: 2005: 0;
Obligation total: $60,000.
Entity: Census Bureau;
Contract name and number: Media Training; 2004--YA1323-03-SE-0477;
2005--YA1323-03-SE-0477;
Purpose and scope of work: Conduct media training, as needed, for
Census Bureau senior staff and subject area specialists on how to be an
effective government spokesperson during a media interview. A key
component of each training session will be message development and
delivery;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $32,111;
Obligations incurred: 2005: 0;
Obligation total: $32,111.
Entity: Census Bureau;
Contract name and number: Media Training; 2003--YA1323-03-SE-0318;
Purpose and scope of work: Conduct one-day training workshops for
selected Census Bureau Regional Office and Local Census office managers
engaged in the 2004 Census Test in New York City who are designated as
media spokespersons;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $7,441;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $7,441.
Entity: Census Bureau;
Contract name and number: Profile America Daily Radio Features; 2003--
YA1323-03-SE-0102; 2004--YA1323-04-SE-0391; 2005--YA1323-05-SE-0239;
Purpose and scope of work: Provide radio stations with prerecorded
Census Bureau data facts and figures for use as interesting airtime
factoids, draft the script for each day of the month, provide English
narration talent for features recorded daily and distributed monthly to
profile America;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $31,250;
Obligations incurred: 2004: $31,400;
Obligations incurred: 2005: $15,500;
Obligation total: $78,150.
Entity: Census Bureau;
Contract name and number: Promoting the 2004 Overseas Enumeration Test;
2003--43-YA-BC-377889; 2004--43-YA-BC-377889;
Purpose and scope of work: Inform U.S. citizens residing in France,
Mexico and Kuwait about the Census Bureau 2004 Overseas Enumeration
Test, to make them aware of the options for participating in the test,
and to encourage their participation. Conduct the necessary research,
provide campaign materials, conduct third-party and media outreach, and
conduct evaluation of the outreach;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $347,595;
Obligations incurred: 2004: $1,362,080;
Obligations incurred: 2005: 0;
Obligation total: $1,709,675.
Entity: MBDA;
Contract name and number: Asian Fortune Enterprise; 2003--30830;
Purpose and scope of work: Advertise in the publication for Minority
Enterprise Development (MED) Week Conference;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $2,030;
Obligations incurred: 2004: $2,460;
Obligations incurred: 2005: 0;
Obligation total: $4,490.
Entity: MBDA;
Contract name and number: Minority Enterprise Advocate Magazine; 2004--
1279;
Purpose and scope of work: Advertise in the publication for Minority
Enterprise Development Week Conference;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $3,315;
Obligations incurred: 2005: 0;
Obligation total: $3,315.
Entity: MBDA;
Contract name and number: TIYM Publishing Co., Inc; 2004--148C; 2005--
2005-1057;
Purpose and scope of work: Advertise in three yearbook publications
(Hispanic, African-American, and Asian) for Minority Enterprise
Development Week Conference;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $20,350;
Obligations incurred: 2005: $10,000;
Obligation total: $30,350.
Entity: NOAA;
Contract name and number: A-73 Killer Whale Rescue Project/National
Promotion; 2003--CPTV Invoice;
Purpose and scope of work: Submission and promotion costs within the
National Public Television Network for the documentary: "Orphan Orca-
Saving Springer";
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $12,910;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $12,910.
Entity: NOAA;
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00027;
Purpose and scope of work: Purchase billboard advertising space for the
Be Whale Wise awareness campaign in Settle and Tacoma. Heighten
awareness of recreational boaters of the dangers of their activities to
marine mammals in the Puget Sound area and the civil penalties for
violation of laws designed to protect marine mammals;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $35,300;
Obligation total: $35,300.
Entity: NOAA;
Contract name and number: Be Whale Wise Campaign; 2004--NFFKAE50-4-
00015-02;
Purpose and scope of work: Develop billboard ads and purchase billboard
advertising space for the Be Whale Wise awareness campaign in Seattle
and Tacoma. Heighten the awareness of recreational boaters of the
dangers of their activities to marine mammals in the Puget Sound area
and the civil penalties for violation of laws designed to protect
marine mammals;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $21,025;
Obligations incurred: 2005: 0;
Obligation total: $21,025.
Entity: NOAA;
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00024;
Purpose and scope of work: Purchase bus advertising space for the Be
Wise awareness campaign in the King County Metro Area. Heighten the
awareness of recreational boaters of the danger of their activities to
marine mammals in the Puget Sound area and the civil penalties for
violation of laws designed to protect marine mammals;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $11,246;
Obligation total: $11,246.
Entity: NOAA;
Contract name and number: Be Whale Wise Campaign; 2004--NFKAE50400024;
Purpose and scope of work: Purchase radio airtime for advertising for
the Be Whale Wise awareness campaign in Seattle. Heighten the awareness
of recreational boaters of the dangers of their activities to marine
mammals in the Puget Sound area and the civil penalties for violation
of laws designed to protect marine mammals;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $10,695;
Obligations incurred: 2005: 0;
Obligation total: $10,695.
Entity: NOAA;
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00023;
Purpose and scope of work: Produce radio advertising and purchase
airtime for the Be Whale Wise awareness campaign in Seattle. Heighten
the awareness of recreational boaters of the dangers of their
activities to marine mammals in the Puget Sound area and the civil
penalties for violation of laws designed to protect marine mammals;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $10,512;
Obligation total: $10,512.
Entity: NOAA;
Contract name and number: Be Whale Wise Campaign; 2004--NFKAE50-4-0023;
Purpose and scope of work: Purchase bus advertising space for the Be
Whale Wise awareness campaign in the King County Metro Area. Heighten
the awareness of recreational boaters of the dangers of their
activities to marine mammals in the Puget Sound area and the civil
penalties for violation of laws designed to protect marine mammals;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $9,000;
Obligations incurred: 2005: 0;
Obligation total: $9,000.
Entity: NOAA;
Contract name and number: Be Whale Wise Campaign; 2004--NFKAE50-4-0025;
Purpose and scope of work: Purchase theater advertising space for the
Be Whale Wise awareness campaign in the Puget Sound Region. Heighten
the awareness of recreational boaters of the dangers of their
activities to marine mammals in the Puget Sound area and the civil
penalties for violation of laws designed to protect marine mammals;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $8,280;
Obligations incurred: 2005: 0;
Obligation total: $8,280.
Entity: NOAA;
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00028;
Purpose and scope of work: Purchase radio airtime for the Be Whale Wise
awareness campaign in Seattle. Heighten the awareness of recreational
boaters of the dangers of their activities to marine mammals in the
Puget Sound area and the civil penalties for violation of laws designed
to protect marine mammals;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $6,480;
Obligation total: $6,480.
Entity: NOAA;
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00025;
Purpose and scope of work: Purchase billboard advertising space for the
Be Whale Wise awareness campaign in Seattle and Tacoma. Heighten the
awareness of recreational boaters of the dangers of their activities to
marine mammals in the Puget Sound area and the civil penalties for
violation of laws designed to protect marine mammals;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $3,550;
Obligation total: $3,550.
Entity: NOAA;
Contract name and number: Graphic Design, Print Production and
Distribution Services; 2004--NC-ND6000-4-109;
Purpose and scope of work: Produce print ads to inform the public of a
proposal to designate the Northwestern Hawaiian Islands a national
marine sanctuary, and to inform the public of opportunities for
participation in the designation process. Develop copy and design of
ads to be disseminated through the print media;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $24,990;
Obligations incurred: 2005: 0;
Obligation total: $24,990.
Entity: NOAA;
Contract name and number: NOAA Video Specials on The Weather Channel;
2003--DG1330-02-CQ-0031; 2004--DG1330-02-CQ-0031; 2005--DG1330-02-CQ-
0031;
Purpose and scope of work: Educate the public about NOAA environmental
science and its operation;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $320,000;
Obligations incurred: 2004: $450,000;
Obligations incurred: 2005: $360,000;
Obligation total: $1,130,000.
Entity: NOAA;
Contract name and number: Name not available; 2004--AB133F04SE0816;
2005--AB133F04SE0816;
Purpose and scope of work: Produce a series of spots as part of the
campaign to raise public awareness of protected species under the
Endangered Species Act. The spots are designed to educate the public-at-
large, the fishing community, and interested parties about regulations
and requirements, including the proper use of recreational fishing
gear, fisheries management, and protected species biology;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $6,947;
Obligations incurred: 2005: $22,500;
Obligation total: $29,447.
Entity: NOAA;
Contract name and number: Public Outreach and Communications: Broadcast
Production and Distribution Services; 2004--NC-ND6000-4-108;
Purpose and scope of work: Motivate broad, informed public
participation in the process to designate the Northwestern Hawaiian
Islands Coral Reef Ecosystem as a national marine sanctuary. This
includes producing radio and TV public service announcements (PSAs) and
ads;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $99,995;
Obligations incurred: 2005: 0;
Obligation total: $99,995.
Entity: Office of Travel and Tourism Industries;
Contract name and number: International Travel and Tourism Promotion
Campaign; 2004-GS23F0273N/DG135004BR0001; 2005--
GS23F0273N/DG135004BR0001;
Purpose and scope of work: Increase international travel and tourism to
the United States from international markets. Develop and implement an
integrated advertising, marketing and public relations campaign,
together with a cooperative marketing program (in the United Kingdom
and in Japan) to raise awareness of the United States as a travel
destination and to motivate the purchase of travel services. The
contractor shall also undertake the measurement of the program's
effectiveness;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $6,000,000;
Obligations incurred: 2005: $9,600,000;
Obligation total: $15,600,000.
Entity: U.S. Patent and Trademark Office;
Contract name and number: Small Business IP Educational Outreach
Campaign; 2005--GS-23F-0130M;
Purpose and scope of work: Educate businesses about the international
importance of intellectual property protection and the threats of
counterfeiting and piracy. Conduct a survey of small businesses and
assess the results. Use the results to craft a media and educational
campaign, create printed materials, design a Web site, conduct media
outreach activities, and assist in planning and conducting intellectual
property seminars;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $2,000,000;
Obligation total: $2,000,000.
Entity: Total;
Contract name and number: N/A;
Purpose and scope of work: N/A;
Method used in awarding prime contract: N/A;
Type of firm/individual: N/A;
Obligations incurred: 2003: $950,303;
Obligations incurred: 2004: $8,424,306;
Obligations incurred: 2005: $12,075,088;
Obligation total: $21,449,787.
Source: GAO analysis of data submitted by departments.
BEA = Bureau of Economic Analysis:
MBDA = Minority Business Development Agency:
NOAA = National Oceanic and Atmospheric Administration:
[End of table]
[End of section]
Appendix IV: Contracts with the Media: Department of Defense, Fiscal
Years 2003-2005:
* For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of Defense reported 152 contracts with obligations totaling
about $1.1 billion.
* As shown in table 5, the 152 contracts consisted of 110 contracts
with advertising agencies, with obligations of $1,095,553,853; 28
contracts with media organizations, with obligations of $976,626; 4
contracts with public relations firms, with obligations of $3,694,798.
There were no reported contracts with individual members of the media.
* A more detailed description of the department's contracts with media
vendors is provided in table 6.
Table 5: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of
Defense:
Type of firm/individual: Advertising agency;
Obligations incurred 2003: Total: $412,822,284;
Obligations incurred 2003: Number of contracts: 56;
Obligations incurred 2004: Total: $395,350,253;
Obligations incurred 2004: Number of contracts: 37;
Obligations incurred 2005: Total: $287,381,316;
Obligations incurred 2005: Number of contracts: 34;
Obligation total: Total: $1,095,553,853;
Obligation total: Number of contracts: 110.
Type of firm/individual: Public relations firm;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $1,942,074;
Obligations incurred 2004: Number of contracts: 2;
Obligations incurred 2005: Total: $1,752,724;
Obligations incurred 2005: Number of contracts: 3;
Obligation total: Total: $3,694,798;
Obligation total: Number of contracts: 4.
Type of firm/individual: Media organization;
Obligations incurred 2003: Total: $297,619;
Obligations incurred 2003: Number of contracts: 14;
Obligations incurred 2004: Total: $88,596;
Obligations incurred 2004: Number of contracts: 11;
Obligations incurred 2005: Total: $590,411;
Obligations incurred 2005: Number of contracts: 12;
Obligation total: Total: $976,626;
Obligation total: Number of contracts: 28.
Type of firm/individual: Individual member of the media;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Missing firm data;
Obligations incurred 2003: Total: $891,412;
Obligations incurred 2003: Number of contracts: 3;
Obligations incurred 2004: Total: $1,905,099;
Obligations incurred 2004: Number of contracts: 8;
Obligations incurred 2005: Total: $1,861,020;
Obligations incurred 2005: Number of contracts: 4;
Obligation total: Total: $4,657,531;
Obligation total: Number of contracts: 10.
Type of firm/individual: Total;
Obligations incurred 2003: Total: $414,011,315;
Obligations incurred 2003: Number of contracts: 73;
Obligations incurred 2004: Total: $399,286,022;
Obligations incurred 2004: Number of contracts: 58;
Obligations incurred 2005: Total: $291,585,471;
Obligations incurred 2005: Number of contracts: 53;
Obligation total: Total: $1,104,882,808;
Obligation total: Number of contracts: 152.
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
[End of table]
Table 6: Media Contracts Reported by the Department of Defense for
Fiscal Years 2003-2005:
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-Q-0532;
Purpose and scope of work: For gateway promotion program, develop
concept, name the program, develop logo, prepare brochure, conduct Web
site development, do photo shoots, and prepare and edit versions of a
promotional video;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $418,500;
Obligation total: $418,500.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0391;
Purpose and scope of work: For promotional book, produce show calendar
and program, and print five sets of 25,000 programs, to be delivered to
Lackland Air Force Base;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $56,455;
Obligations incurred: 2005: N/A;
Obligation total: $56,455.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0272;
Purpose and scope of work: Ad placement for ITT and membership
partnering ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $100,861;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $100,861.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0035;
Purpose and scope of work: For corporate PRISM survey materials, print
and provide surveys and envelopes;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $99,447;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $99,447.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0019;
Purpose and scope of work: Placement of recruitment newspaper ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $88,953;
Obligation total: $88,953.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0097;
Purpose and scope of work: For club card membership promotion, conduct
art direction, copywriting, copy editing, computer production,
prepress, account services, proofing, and courier service;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $86,070;
Obligation total: $86,070.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0126;
Purpose and scope of work: Ad placement for leisure travel ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $59,064;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $59,064.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0450;
2005--F41999-04-F-0450;
Purpose and scope of work: Photography and promotional poster
materials;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $48,135;
Obligations incurred: 2005: $9,925;
Obligation total: $58,060.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0137;
Purpose and scope of work: For tour commemorative program, print and
produce programs, including graphic design, photo scans, and boxing for
shipping;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $55,144;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $55,144.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0482;
Purpose and scope of work: Provide Football Frenzy promotion materials
for clubs;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $51,170;
Obligations incurred: 2005: N/A;
Obligation total: $51,170.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0374;
Purpose and scope of work: Provide Football Frenzy promotion materials
for clubs;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $49,389;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $49,389.
Entity: Air Force;
Contract name and number: Name not available 2003--F41999-03-F-0571;
Purpose and scope of work: Ad placement of program ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $48,510;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $48,510.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0208;
Purpose and scope of work: To attract potential sponsors, design,
produce, and print a sponsorship book for marketing/promotional
package;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $24,000;
Obligations incurred: 2005: N/A;
Obligation total: $24,000.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0330;
Purpose and scope of work: For scheduled tour, conduct design, photos,
print, and program revisions of calendar, schedule, and program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $45,798;
Obligation total: $45,798.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0311;
Purpose and scope of work: For Stars and Strikes bowling, provide
promotional items;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: ;
Obligations incurred: 2004: ;
Obligations incurred: 2005: $40,995;
Obligation total: $40,995.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-f-0276;
Purpose and scope of work: For market conference/planning, create
concepts, design, layouts, and graphics; provide rental equipment,
photographer/videographer services, and account management/event
coordination;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $40,264;
Obligation total: $40,264.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-0250;
Purpose and scope of work: Video sponsorship;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $39,405;
Obligations incurred: 2005: N/A;
Obligation total: $39,405.
Entity: Air Force;
Contract name and number: Name not available 2005--F41999-05-F-0329;
Purpose and scope of work: Newspaper ad placement for the Stars and
Strikes bowling campaign;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $33,634;
Obligation total: $33,634.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-P-0122;
Purpose and scope of work: Print collateral materials (i.e., posters,
brochures, banners, binders) for Telling the Services' Story;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $32,032;
Obligations incurred: 2005: N/A;
Obligation total: $32,032.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0749;
Purpose and scope of work: Print collateral materials for Football
Frenzy club promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $32,024;
Obligations incurred: 2005: N/A;
Obligation total: $32,024.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0455;
Purpose and scope of work: Print collateral materials for Football
Frenzy club promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $32,024;
Obligations incurred: 2005: N/A;
Obligation total: $32,024.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0235;
Purpose and scope of work: Print, package, and provide Football Frenzy
promotional materials;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $31,418;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $31,418.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0265;
Purpose and scope of work: Promotional items for Stars and Strikes
bowling program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $30,344;
Obligations incurred: 2005: N/A;
Obligation total: $30,344.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0413;
Purpose and scope of work: Design, implementation, production, and
printing of different prototypes for commercial sponsorship effort;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: ;
Obligations incurred: 2004: $29,408;
Obligations incurred: 2005: N/A;
Obligation total: $29,408.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0408;
Purpose and scope of work: Produce collateral materials for Air Force
Club Membership Drive;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $29,087;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $29,087.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0491;
Purpose and scope of work: Promotional materials for Bowl by Mail, Read
by Mail, and Space Camp (including brochures, banners, graphic design,
printing, and packaging);
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $28,026;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $28,026.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0713;
Purpose and scope of work: Provide creative direction and production of
posters for Outdoor Recreation Awareness Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $14,010;
Obligations incurred: 2005: N/A;
Obligation total: $14,010.
Entity: Air Force;
Contract name and number: Name not available; 2004--F1999-04-F-0335;
Purpose and scope of work: Media buys of newspaper advertisements to
promote Stars and Strikes bowling;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $27,876;
Obligations incurred: 2005: N/A;
Obligation total: $27,876.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0570;
Purpose and scope of work: Ad placement for Aero Club Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $27,817;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $27,817.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0022;
Purpose and scope of work: Create campaign for Armed Forces
Entertainment (AFE) Branding Plan, including development and image for
AFE, graphics for collateral materials, Web concept content, media
plan, and public relations/publicity recommendations;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $25,650;
Obligation total: $25,650.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0724;
Purpose and scope of work: Provide vinyl logo lettering decals as part
of the Telling the Services' Story;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $23,490;
Obligations incurred: 2005: N/A;
Obligation total: $23,490.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0190;
Purpose and scope of work: Creative concept, design, and printing of
different banners for club promotion and membership acquisition;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $23,219;
Obligations incurred: 2005: N/A;
Obligation total: $23,219.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0550;
Purpose and scope of work: Program promotional items (including
provision, packaging, and shipping of ticket folios);
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $22,501;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $22,501.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0039;
Purpose and scope of work: Design, production and print coordination of
brochure, mail stuffers, membership kits, and posters for membership
acquisition program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $22,224;
Obligations incurred: 2005: N/A;
Obligation total: $22,224.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0259;
Purpose and scope of work: Ad placement for commercial sponsorship ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $19,992;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $19,992.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0158;
Purpose and scope of work: Placement of bowling program NASCAR
promotion ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $19,951;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $19,951.
Entity: Air Force;
Contract name and number: Name not available; 2004--F1999-04-F-0400;
Purpose and scope of work: To promote club membership, provide concept
development, theme name, posters, banners, and newspaper ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $19,705;
Obligations incurred: 2005: N/A;
Obligation total: $19,705.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0161;
Purpose and scope of work: Print and package posters, table tents,
invitations, program inserts, and ads as tour promotional items;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $19,268;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $19,268.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0003;
Purpose and scope of work: Provide embroidered caps as Football Frenzy
promotional materials;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $18,750;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $18,750.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0732;
Purpose and scope of work: Develop program items related to ticket and
travel promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $17,160;
Obligations incurred: 2005: N/A;
Obligation total: $17,160.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0195;
2005--F41999-04-F-0195;
Purpose and scope of work: Design, produce, and print posters,
brochures, and ads related to Telling the Services' Story;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $8,425;
Obligations incurred: 2005: $8,425;
Obligation total: $16,850.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-0168;
Purpose and scope of work: Print collateral materials for Stars and
Strikes promotion for bowling centers;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $16,248;
Obligations incurred: 2005: N/A;
Obligation total: $16,248.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0547;
Purpose and scope of work: Provide golf towel with embroidered design
and golf tees with imprint as promotional items for Link Up 2 Golf,
Junior Golf Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $15,645;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $15,645.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0529;
Purpose and scope of work: Provide cotton twill caps with embroidered
logo, T-shirts with imprint, and write-in tags with imprint, as
promotional items for Link Up 2 Golf, Junior Golf Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $15,135;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $15,135.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0020;
Purpose and scope of work: Produce concept and design for Football
Frenzy promotional items;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $14,650;
Obligation total: $14,650.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0413;
Purpose and scope of work: Printing of collateral material for tour
promotional items;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $14,438;
Obligations incurred: 2005: N/A;
Obligation total: $14,438.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0038;
Purpose and scope of work: Placement of newspaper ads for Aero club
promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $13,685;
Obligation total: $13,685.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0388;
Purpose and scope of work: Material for Football Frenzy club promotion
(including, element concept, design, production, and print coordination
of ads, banners, and meeting and account management);
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $13,650;
Obligations incurred: 2005: N/A;
Obligation total: $13,650.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0275;
Purpose and scope of work: Obtain primary photographic images for Armed
Forces Entertainment Branding Campaign;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $12,500;
Obligation total: $12,500.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0332;
Purpose and scope of work: Develop various promotional items for tour
(including table tents, ad slicks, inserts, postcards, support package,
computer toppers, vinyl banners, posters, and T-shirts);
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $11,396;
Obligation total: $11,396.
Entity: Air Force;
Contract name and number: Name not available; 2003--F34650-03-P-0054;
2004--FA8101-04-M-0445; 2005--FA8101-05-M-0349;
Purpose and scope of work: Printing and distribution services related
to the Oklahoma Choices magazine;
Method used in awarding prime contract: Not available for competition;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $3,500;
Obligations incurred: 2004: $3,500;
Obligations incurred: 2005: $3,500;
Obligation total: $10,500.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0247;
Purpose and scope of work: Provide prize giveaways, such as cruises to
Mediterranean and to Canada/New England for a program promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $10,212;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $10,212.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0392;
Purpose and scope of work: For a club membership promotional campaign,
provide printing and production for posters, counter displays, banners,
table tents, counter pads, and newspaper ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $10,197;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $10,197.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0097;
Purpose and scope of work: Create six ads for a program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $10,165;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $10,165.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0133;
Purpose and scope of work: For the NASCAR Bowling Program, provide Coca-
Cola logoed items, including: portable radios, victory T-shirts, hats,
coolers, and Fast Lanes game pieces and NASCAR playing cards;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $10,152;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $10,152.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-P-0004;
Purpose and scope of work: Placement of Air Force Commercial
Sponsorship ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $9,996;
Obligation total: $9,996.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0005--;
Purpose and scope of work: Printing of collateral material (i.e.,
information, ticket, and travel promotion materials);
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $9,925;
Obligations incurred: 2005: N/A;
Obligation total: $9,925.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0248;
Purpose and scope of work: Material for Football Frenzy club promotion
(including, element concept, design, production, and print coordination
for logo, table tent, coaster, cocktail napkins, banner, and producing
newspaper ad);
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $9,800;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $9,800.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0009--;
Purpose and scope of work: This includes certificates, stationery,
letterhead, CD labels, return address cards, stage graphics panels.
Printing for certificates, program shell, schedules and stationery;
Provide talent contest promotional items;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $9,561;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $9,561.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0108;
Purpose and scope of work: Provide promotional materials for tour;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $8,863;
Obligations incurred: 2005: N/A;
Obligation total: $8,863.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0309;
Purpose and scope of work: Provide Aero Club Program promotional items,
including pop-up travel alarm clocks with logo and compass/key ring
with logo;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $8,550;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $8,550.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0003;
Purpose and scope of work: Develop program promotional items, including
embroidering logo on provided materials (duffel bags, denim shirts, and
zip ticket wallet);
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $8,496;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $8,496.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0279;
Purpose and scope of work: Provide link Up 2 Golf Youth Program
promotional items, including embroidering logo on golf towels,
providing towels, tee packs, write-on tags, cotton twill caps, and T-
shirts;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $8,421;
Obligation total: $8,421.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-0750;
Purpose and scope of work: Construct Aero Club promotion for "Be A
Pilot," including promotion elements concept, design, production, and
print coordination of ads, posters, banners, and monitor toppers;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $7,995;
Obligations incurred: 2005: N/A;
Obligation total: $7,995.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0544;
Purpose and scope of work: Provide sports photos for promotional items;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $7,958;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $7,958.
Entity: Air Force;
Contract name and number: Name not available 2004--F41999-04-F-0742;
Purpose and scope of work: Print awareness material for contract,
Bolling Air Force Base; Customer awareness Bolling AFB;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $7,915;
Obligations incurred: 2005: N/A;
Obligation total: $7,915.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0017;
Purpose and scope of work: Place recruitment newspaper ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $7,573;
Obligation total: $7,573.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-P-0034;
Purpose and scope of work: Print collateral material for awareness of
Sports and Fitness Athletic Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $7,148;
Obligations incurred: 2005: N/A;
Obligation total: $7,148.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0531;
Purpose and scope of work: Develop Sports and Fitness promotional
items, including designing brochures for poster series;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $7,023;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $7,023.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0307;
Purpose and scope of work: Production/printing of rubber counter mats.
Purpose: Telling the Services' Story promotional campaign;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $6,620;
Obligation total: $6,620.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0254;
Purpose and scope of work: Designing and producing of display and
photography services; This includes tour display;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $6,527;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $6,527.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0498;
Purpose and scope of work: Provide Aero Club promotional materials,
including designing, printing, and producing, for danglers, post cards,
and trifold brochures; print coordination; provide finished files on
CD, counter cards w/brochure holders, and stock photos;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $6,295;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $6,295.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0149;
Purpose and scope of work: Develop UBU "To The Max" campaign
promotional items, printing flyer and providing banner hardware;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $6,291;
Obligation total: $6,291.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0523;
Purpose and scope of work: Provide Club Membership Campaign promotional
materials, including card holder base, sign holder, and print and trim
inserts;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $6,286;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $6,286.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0306;
Purpose and scope of work: Place commercial sponsorship;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $6,114;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $6,114.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-P-0265; ;
Purpose and scope of work: Provide various items for annual conference,
including advertisements package, and Annual Sponsorship Conference
Workbook;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $6,070;
Obligations incurred: 2005: N/A;
Obligation total: $6,070.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-P-0007;
Purpose and scope of work: 2006 Air Force commercial sponsorship;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $6,070;
Obligation total: $6,070.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0004;
Purpose and scope of work: Print collateral material for Aero Club
promotion "Be a Pilot";
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $5,940;
Obligations incurred: 2005: N/A;
Obligation total: $5,940.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0527;
Purpose and scope of work: Develop Golf 4 Kids Program promotional
items, including designing and producing logo, counter card, and
brochure;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $5,780;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $5,780.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0162;
Purpose and scope of work: Develop items for the Stars and Strikes
promotion for bowling centers, coordinating the design, production, and
printing of all elements for promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $5,653;
Obligations incurred: 2005: N/A;
Obligation total: $5,653.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0557;
Purpose and scope of work: Design, edit, and produce trifold brochure
and counter card; provide photo CD with images of teens graduating and
attending school. Purpose: Club Scholarship Program promotional items;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $5,492;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $5,492.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-P-0009;
Purpose and scope of work: Provide coffee mugs with logo imprinted on
them: provide commercial sponsorship promotional items;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $5,476;
Obligation total: $5,476.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0034;
Purpose and scope of work: Place commercial sponsorship ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $5,426;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $5,426.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-Q-0532;
Purpose and scope of work: Design, edit, and produce a trifold brochure
and counter card that will explain Club Scholarship Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $5,412;
Obligations incurred: 2005: N/A;
Obligation total: $5,412.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0296;
Purpose and scope of work: Develop Stars and Strikes bowling program
promotional items at Bolling AFB. This includes designing, revising,
producing, and printing danglers/counter cards, posters, table tents,
banners, entry box header cards, punch cards, coupons, print ads, and
prepromotional posters;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $5,100;
Obligation total: $5,100.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0570;
Purpose and scope of work: Produce promotional materials;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $4,858;
Obligations incurred: 2005: N/A;
Obligation total: $4,858.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0543;
Purpose and scope of work: Produce Talent Contest 2003, promotional
materials, including posters, flyers, and display graphics;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $4,805;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $4,805.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0027;
Purpose and scope of work: Produce AF Sports program collateral
materials, including poster and brochure;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $4,270;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $4,270.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0016;
Purpose and scope of work: Hook Up 2 Bolling AFB Promotion newspaper
ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $4,188;
Obligation total: $4,188.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0295;
Purpose and scope of work: Produce commercial sponsorship promotional
materials, including Post-it pads, mouse and mint holders, and pens;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $4,130;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $4,130.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0271;
Purpose and scope of work: Design and produce danglers, counter
displays, posters, and static clings for "To the Max" promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $4,114;
Obligation total: $4,114.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0079;
Purpose and scope of work: Produce AF Clubs Scholarship Program
promotional materials, including printing and producing;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $4,068;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $4,068.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0542;
Purpose and scope of work: Provide golf towel with embroidered design
for Link Up 2 Golf Junior Golf Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $4,065;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $4,065.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0310;
Purpose and scope of work: Develop Link Up 2 Golf Junior Golf Program
promotional items, including certificates, note cards, and golf border
fun frames paper;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $3,976;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $3,976.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0285;
Purpose and scope of work: Provide creative concept. Sign and produce
Fitness Program poster;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $3,942;
Obligation total: $3,942.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0290;
Purpose and scope of work: Provide printing and folding of brochures
and counter cards for AF Club scholarship program promotional items;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $3,882;
Obligation total: $3,882.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0231;
Purpose and scope of work: Place commercial sponsorship ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $3,615;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $3,615.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0567;
Purpose and scope of work: Produce club scholarship program promotional
items, including brochure; print counter cards, and apply easel backs;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $3,380;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $3,380.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-0266;
Purpose and scope of work: Place commercial sponsorship ads;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $3,342;
Obligations incurred: 2005: N/A;
Obligation total: $3,342.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0073;
Purpose and scope of work: Develop AF Sports program collateral
materials ( i.e., brochures and posters);
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $3,325;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $3,325.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0740;
Purpose and scope of work: Print collateral material for Aero Club
promotion, "Be A Pilot";
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $3,240;
Obligations incurred: 2005: N/A;
Obligation total: $3,240.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0347;
Purpose and scope of work: Concept and redesign promotional material
for Members Reward (club card membership) program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $3,206;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $3,206.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-P-0120;
Purpose and scope of work: Create, design, produce, and copy PowerPoint
presentation for Telling the Services' Story;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $3,200;
Obligation total: $3,200.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0410;
Purpose and scope of work: Printing, stitching, packaging, and shipping
magazines, posters, and flyers. Teen Aviation Camp;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $3,198;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $3,198.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0284;
Purpose and scope of work: Print posters, danglers/counter cards, and
static clings for To The Max promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $3,189;
Obligation total: $3,189.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0569;
Purpose and scope of work: Print for Link Up 2 Golf Junior Golf
Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $3,168;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $3,168.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0549;
Purpose and scope of work: Provide backpacks w/embroidered logo for
Read by Mail (Youth) program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $2,985;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $2,985.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0723;
Purpose and scope of work: Produce promotional items for bowling
programs to grow new bowlers. Hook Up 2 Bowling promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: ;
Obligations incurred: 2004: $2,605;
Obligations incurred: 2005: N/A;
Obligation total: $2,605.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0572;
Purpose and scope of work: Provide computer bag w/embroidered design
for Football Frenzy promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $2,580;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $2,580.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0548;
Purpose and scope of work: Design and produce updated AF Services
Agency logo;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $2,495;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $2,495.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0268;
Purpose and scope of work: Print counter card mounted to chipboards
with easel back for Club Membership Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $2,495;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $2,495.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0036;
Purpose and scope of work: Provide cotton T-shirts and microfiber body
bags with clubs' logo imprinted for Football Frenzy promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $2,331;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $2,331.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0526;
Purpose and scope of work: Design a ticket folio to hold large and
small tickets;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $2,210;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $2,210.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0701;
Purpose and scope of work: Print materials for golf centers;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $2,145;
Obligations incurred: 2005: N/A;
Obligation total: $2,145.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0729;
Purpose and scope of work: Design and produce four new promotional
products for the Hook UP 2 Bowling campaign and develop printed pieces
to coordinate and grow from logo;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $2,004;
Obligations incurred: 2005: N/A;
Obligation total: $2,004.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0258;
Purpose and scope of work: Provide T-shirts with embroidered logo and
canvas adjustable ball caps for Youth-Teen Program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $1,988;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $1,988.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-0400;
Purpose and scope of work: Media buy for one quarter-page black and
white newspaper advertisement for the Link Up 2 Golf programs;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $1,716;
Obligations incurred: 2005: N/A;
Obligation total: $1,716.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-P-0060;
Purpose and scope of work: Rewrite survey to corporate PRISM survey
electronic format;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $1,600;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $1,600.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0028;
Purpose and scope of work: Produce/print static clings and posters for
Smoke Free Awareness Campaign;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $1,460;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $1,460.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0407;
Purpose and scope of work: Print and trim Bowling Customer Satisfaction
poster;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $1,384;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $1,384.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0101;
Purpose and scope of work: Print collateral material for promotion to
help grow new golfers;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $1,325;
Obligations incurred: 2005: N/A;
Obligation total: $1,325.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0400;
Purpose and scope of work: Print and fold brochures and counter display
inserts for JR Golf promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $835;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $835.
Entity: Air Force;
Contract name and number: Name not available; 2004--F41999-04-F-0725;
Purpose and scope of work: Print collateral material for Hook Up 2
Bowling promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $793;
Obligations incurred: 2005: N/A;
Obligation total: $793.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0305;
Purpose and scope of work: Reformat original Telling the Services'
Story Campaign poster into a horizontal counter mat;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $675;
Obligation total: $675.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0079;
Purpose and scope of work: Provide a promotion item for Hook Up 2
Bowling program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $636;
Obligation total: $636.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0541;
Purpose and scope of work: Provide expandable backpack with logo
imprint for Teen Aviation Camp;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $482;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $482.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0040;
Purpose and scope of work: Design and produce two insert pieces for
Golf Pure promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $300;
Obligation total: $300.
Entity: Air Force;
Contract name and number: Name not available; 2005--F41999-05-F-0076;
Purpose and scope of work: Embroider logo on bowling bags for Hook Up 2
Bowling promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $288;
Obligation total: $288.
Entity: Air Force;
Contract name and number: Name not available; 2003--F41999-03-F-0063;
Purpose and scope of work: Provide flip-top calculator with services'
logo for commercial sponsorship promotion;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $286;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $286.
Entity: Air Force;
Contract name and number: United States Air Force National/Local
Advertising Partnership; 2003--F41689-00-D-0704-5028; 2004--F41689-00-D-
0704-5039; 2005--F41689-00-D-0704-5052;
Purpose and scope of work: Design, create, produce, place, and execute
all marketing and advertising campaigns in all appropriate media in
support of Air Force recruiting programs, including strategic planning
and program development; pre-and post-advertising research and
tracking; production and placement of national, regional, and local
advertisements;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $63,000,000;
Obligations incurred: 2004: $68,000,000;
Obligations incurred: 2005: $48,000,000;
Obligation total: $179,000,000.
Entity: Army;
Contract name and number: Army FA46, Public Affairs, Intermediate Level
Education (ILE) Course Development; 2005--DABT60-00-D-0004,DO#134;
Purpose and scope of work: Develop the Army Public Affairs,
Intermediate Level Education (ILE), Course for Army Public Affairs
Officers;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $521,000;
Obligation total: $521,000.
Entity: Army;
Contract name and number: Army Public Affairs Battlefield Command,
Control, Communications, and Computers (C4) Architecture Study; 2005--
DAAB07-03-D-B009;
Purpose and scope of work: Provide a white-paper study of the technical
aspects of Army Public Affairs battlefield command, control,
communication, and computers architecture;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $132,000;
Obligation total: $132,000.
Entity: Army;
Contract name and number: FA46 Public Affairs Proponency Support;
Contract Number Not Available;
Purpose and scope of work: Provide analysis of impact of Army Force
Development decisions on the Army Public Affairs force and develop
briefing products and input documents reflecting the Army Public
Affairs proponent position, including briefing documents;
Method used in awarding prime contract: Follow-on to competed action;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: $133,000;
Obligations incurred: 2004: $141,000;
Obligations incurred: 2005: 0;
Obligation total: $274,000.
Entity: Army;
Contract name and number: FA46 Public Affairs Proponency Support; 2005--
Delivery Order #221;
Purpose and scope of work: Provide analysis of impact of Army Force
Development decisions on the Army Public Affairs force and develop
briefing products and input documents reflecting the Army Public
Affairs proponent position, including briefing documents;
Method used in awarding prime contract: Follow-on to competed action;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $145,000;
Obligation total: $145,000.
Entity: Army;
Contract name and number: Name not available; 2003--DASW01-02-F-1631;
2004--DASW01-02-F-1631; 2005--DASW01-02-F-1631;
Purpose and scope of work: Conduct extensive research and collect
information for message development that presents the Army's strategic
perspective in the Global War on Terrorism. This includes developing
communications plans that focus on message development and conducting
analysis regarding the most effective way to respond to issues raised
by the key stakeholders and by influencers;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: $719,196;
Obligations incurred: 2004: $779,444;
Obligations incurred: 2005: $1,039,466;
Obligation total: $2,538,106.
Entity: Army;
Contract name and number: W74V8H-04-F-1151; ; GS-23F-0117K;
Purpose and scope of work: Media pitches, speakers service and bureau,
and news story development in support of Soldiers in the Global War on
Terror;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $1,120,724;
Obligation total: $1,120,724.
Entity: Army;
Contract name and number: Name not available; 2004--DASW01-00-D-0002;
2005--DASW01-00-D-0002;
Purpose and scope of work: Provide a senior analyst to analyze the
perceptions, activities, and events surrounding the Western Hemisphere
Institute for Security Cooperation and assist in developing public
affairs plans for other Army personnel issues. This includes conducting
extensive research and collecting information used for message
development that presents the Army's strategic perspective in the
Global War on Terrorism. To provide Army Public Affairs with support
for the Western Hemisphere Institute for Security Cooperation and other
Army personnel issues;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $143,071;
Obligations incurred: 2005: $155,554;
Obligation total: $298,625.
Entity: Defense Commissary Agency;
Contract name and number: In-Store Radio at Dugway Commissary; 2003--
DECA08-01-P-0103; 2004--HDEC08-04-P-0047; 2005--HDEC08-04-P-0047;
Purpose and scope of work: Provide and maintain in-store radio at
Dugway commissary;
Method used in awarding prime contract: Not available for competition;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $359;
Obligations incurred: 2004: $371;
Obligations incurred: 2005: 0;
Obligation total: $730.
Entity: Defense Commissary Agency;
Contract name and number: In-Store Radio at Fort Wainwright Commissary;
2003--DECA08-02-P-0044; 2004--DECA08-02-P-0044; 2005--DECA08-02-P-0044;
Purpose and scope of work: Provide and maintain in-store radio for
background music at Fort Wainwright commissary;
Method used in awarding prime contract: Not available for competition;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $1,080;
Obligations incurred: 2004: $1,080;
Obligations incurred: 2005: $1,080;
Obligation total: $3,240.
Entity: Defense Commissary Agency;
Contract name and number: In-Store Radio for Memphis NAS Commissary;
2003--DECA08-02-V-0055; 2004--DECA08-02-V0055; 2005--DECA08-02-V0055;
Purpose and scope of work: Provide in-store radio for background music
at Memphis commissary;
Method used in awarding prime contract: Not available for competition;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $696;
Obligations incurred: 2004: $696;
Obligations incurred: 2005: $696;
Obligation total: $2,088.
Entity: Defense Commissary Agency;
Contract name and number: In-store Radio for Lemoore Commissary; 2003--
DECA08-03-P-0115; 2004--DECA08-03-P-0115; 2005--DECA08-03-P-0115;
Purpose and scope of work: Provide in-store radio for background music
at Lemoore commissary;
Method used in awarding prime contract: Not available for competition;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $634;
Obligations incurred: 2004: $2,536;
Obligations incurred: 2005: $2,536;
Obligation total: $5,706.
Entity: Defense Human Resources Activity;
Contract name and number: Mullen Advertising Contract; 2003--DASW01-02-
D-0002; 2004--DASW01-02-D-0002; 2005--DASW01-02-D-0002;
Purpose and scope of work: Responsible for strategic direction and
planning; provide direct mail services; execute the campaign strategy;
customized media relation services to include development and execution
of media messages and strategies; design and maintain Web sites
associated with the JAMRS program;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $16,816,695;
Obligations incurred: 2004: $15,262,141;
Obligations incurred: 2005: $15,487,072;
Obligation total: $47,565,908.
Entity: Marines;
Contract name and number: Marine Corps Recruit Advertising Contract;
2003--M00264-02-F-0213; 2004--M00264-02-F-0213; 2005--M00264-02-F-0213;
Purpose and scope of work: Develop unique, high-quality materials that
consistently project and enhance the Marine Corps' image; perform
surveys, studies, analysis, and other services to meet Marine Corps
requirements for market, creative, attitude, retention and media
research; Execute a year-round, multimedia campaign to include paid and
public service programs, in both traditional and nontraditional media,
direct mail, print, and audiovisual support;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $44,909,705;
Obligations incurred: 2004: $41,815,079;
Obligations incurred: 2005: $47,160,570;
Obligation total: $133,885,354.
Entity: National Guard;
Contract name and number: Name not available; 2003--DAHA90-02-D-0003;
2004--DAHA90-02-D-0003; 2005--DAHA90-02-D-0003;
Purpose and scope of work: Design and produce four new print
advertisements and develop and place a media plan for such ads and
others for use in the Image Advertising Campaign;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $1,058,961;
Obligations incurred: 2004: $1,258,228;
Obligations incurred: 2005: $1,178,029;
Obligation total: $3,495,218.
Entity: Navy;
Contract name and number: Navy Advertising; 2003--N00600-00-D-6048;
2004--N00600-00-D-6048; 2005--N00600-00-D-6048;
Purpose and scope of work: Conduct marketing and advertising research,
including audience segmentation and analysis. Provide comprehensive
fulfillment operations, database management, prospect relationship
management, and other support activities consistent with current and
evolving advertising industry practices. Operate contact-response, or
call, center. Provide training on advertising capabilities in support
of the Navy recruiting mission;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $69,486,331;
Obligations incurred: 2004: $62,733,461;
Obligations incurred: 2005: $62,042,099;
Obligation total: $194,261,891.
Entity: Office of the Assistant Secretary of Defense;
Contract name and number: America Supports You Program; 2004--GS-23F-
0054M; 2005--GS-23F-0054M;
Purpose and scope of work: Provide strategies for planning, branding
development, and message projection; Web site design;
planning/execution of outreach events and partnership development;
design and implementation of media, marketing, and advertising
programs, including related collateral material;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $821,350;
Obligations incurred: 2005: $500,000;
Obligation total: $1,321,350.
Entity: Office of the Secretary of Defense;
Contract name and number: Scientific, engineering, and technical
support for media support; 2004--MDA972-02-A-0001; 2005--MDA972-02-A-
0001;
Purpose and scope of work: Receive media/public requests for
information/interviews; research request, develop recommendations for
response. Schedule and monitor media interviews once interview is
approved by management. Research, write, and edit news releases. Assist
documentary productions. Support the office of the director of DARPA in
the area of media and public relations;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $421,030;
Obligations incurred: 2005: 0;
Obligation total: $421,030.
Entity: Outreach Division of the Army;
Contract name and number: Student employees to help with community
relations; 2003--DASW01-98-D-0070; 2004--DASW01-98-D-0070;
Purpose and scope of work: Provide staff to plan and execute community
relations by researching audiences, planning events, and escorting
officials;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: $39,216;
Obligations incurred: 2004: $96,432;
Obligations incurred: 2005: N/A;
Obligation total: $135,648.
Entity: Outreach Division of the Army;
Contract name and number: W74V8H-04-F-1151; 2004--GS-23F-0117K;
Purpose and scope of work: To augment the Army Public Affairs, Outreach
Division, staff in the execution and support of the program Operation
Tribute to Freedom by developing media pitches, speakers' service,
speakers' bureau, news story development and pitching, and support for
conventions and special events that support soldiers in the Global War
on Terror;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $1,120,724;
Obligations incurred: 2005: N/A;
Obligation total: $1,120,724.
Entity: Outreach Division of the Army;
Contract name and number: Web design; 2004--DASW01-03-F-0286;
Purpose and scope of work: Construct a Web site for the community
relations outreach, Operation Tribute to Freedom, and an internal Army
command information Web site;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $292,637;
Obligations incurred: 2005: N/A;
Obligation total: $292,637.
Entity: Total;
Contract name and number: N/A;
Purpose and scope of work: N/A;
Method used in awarding prime contract: N/A;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: $197,031,749;
Obligations incurred: 2004: $193,555,171;
Obligations incurred: 2005: $178,419,732;
Obligation total: $569,006,652.
Source: GAO analysis of data submitted by departments.
Note: The contracts and obligations listed in this table include only
those obtained from department respondents using the GAO questionnaire.
We did not include information obtained from the Army Contracting
Agency (ACA) in this table. However, ACA information is included in
Table 5.
[End of table]
[End of section]
Appendix V: Contracts with the Media: Department of Health and Human
Services, Fiscal Years 2003-2005:
* For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of Health and Human Services reported 61 contracts with
obligations totaling about $304 million.
* As shown in table 7, the 61 contracts consisted of 14 contracts with
advertising agencies, with obligations of $188,487,597; 23 contracts
with public relations firms, with obligations of $110,021,463; 21
contracts with media organizations, with obligations of $5,036,271; and
2 contracts with individual members of the media, with obligations of
$60,000.
* A more detailed description of the department's contracts with media
vendors is provided in table 8.
Table 7: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of
Health and Human Services:
Type of firm/individual: Advertising agency;
Obligations incurred 2003: Total: $48,942,498;
Obligations incurred 2003: Number of contracts: 9;
Obligations incurred 2004: Total: $89,123,810;
Obligations incurred 2004: Number of contracts: 11;
Obligations incurred 2005: Total: $50,421,289;
Obligations incurred 2005: Number of contracts: 3;
Obligation total: Total: $188,487,597;
Obligation total: Number of contracts: 14.
Type of firm/individual: Public relations firm;
Obligations incurred 2003: Total: $67,271,852;
Obligations incurred 2003: Number of contracts: 14;
Obligations incurred 2004: Total: $22,289,009;
Obligations incurred 2004: Number of contracts: 18;
Obligations incurred 2005: Total: $20,460,702;
Obligations incurred 2005: Number of contracts: 10;
Obligation total: Total: $110,021,463;
Obligation total: Number of contracts: 23.
Type of firm/individual: Media organization;
Obligations incurred 2003: Total: $1,186,298;
Obligations incurred 2003: Number of contracts: 11;
Obligations incurred 2004: Total: $3,581,667;
Obligations incurred 2004: Number of contracts: 15;
Obligations incurred 2005: Total: $268,306;
Obligations incurred 2005: Number of contracts: 3;
Obligation total: Total: $5,036,271;
Obligation total: Number of contracts: 21.
Type of firm/individual: Individual member of the media;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $15,000;
Obligations incurred 2004: Number of contracts: 2;
Obligations incurred 2005: Total: $45,000;
Obligations incurred 2005: Number of contracts: 1;
Obligation total: Total: $60,000;
Obligation total: Number of contracts: 2.
Type of firm/individual: Missing firm data;
Obligations incurred 2003: Total: $21,500;
Obligations incurred 2003: Number of contracts: 1;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $21,500;
Obligation total: Number of contracts: 1.
Type of firm/individual: Total;
Obligations incurred 2003: Total: $117,422,148;
Obligations incurred 2003: Number of contracts: 35;
Obligations incurred 2004: Total: $115,009,486;
Obligations incurred 2004: Number of contracts: 46;
Obligations incurred 2005: Total: $71,195,297;
Obligations incurred 2005: Number of contracts: 17;
Obligation total: Total: $303,626,831;
Obligation total: Number of contracts: 61.
Source: GAO analysis for data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
[End of table]
Table 8: Media Contracts Reported by the Department of Health and Human
Services for Fiscal Years 2003-2005:
Entity: ACF/ORR;
Contract name and number: Trafficking Public Awareness Campaign; 2003--
GS23F0105M; 2004--GS23F0105M; 2005--GS23F0105M;
Purpose and scope of work: For the Victims Protection Act of 2000,
develop materials to educate the target audiences about trafficking,
how to identify potential victims, and how to assist them. Conduct
media outreach nationally, regionally, and to the states. Develop local
coalitions;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $2,430,000;
Obligations incurred: 2004: $2,330,000;
Obligations incurred: 2005: $239,817;
Obligation total: $4,999,817.
Entity: ACF/Office of Planning, Research and Evaluation;
Contract name and number: Professional Services contract; 2003--
02Y00187801D;
Purpose and scope of work: Provide expert advice and support in the
development of several marriage-related research initiatives. Conduct
research, draft, and edit brochures on marriage, working with federal
staff in preparing a draft article for submission for publication, and
educate federal staff on marriage and family research;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: $21,500;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $21,500.
Entity: AHRQ;
Contract name and number: Communication's Support; 2003--290-98-005;
2004--290-98-005; 2005--290-03-0004;
Purpose and scope of work: Provide writing, editing, and public affairs
support. This includes writing and editing publications for print and
Web and electronic media; assisting with exhibits; developing
partnerships to help disseminate research to consumers and the health
care community; developing press materials; and communicating research
to Hispanic audiences;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $2,100,000;
Obligations incurred: 2004: $2,100,000;
Obligations incurred: 2005: $1,050;
Obligation total: $4,201,050.
Entity: AOA;
Contract name and number: Public Awareness and Outreach Programs; 2005--
GS23F0261M;
Purpose and scope of work: Develop materials to inform and educate
older consumers and their caregivers on such issues as home and
community-based care options, medication management, transportation,
fraud, exploitation, and elder abuse. This includes graphic and design
services (which portray images reflecting a positive image of older
Americans); special events logistical support (such as care-giving
roundtables that inform and educate about services available for
caregivers); and development of marketing strategies;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $419,031;
Obligation total: $419,031.
Entity: AOA;
Contract name and number: Creative, administrative and logistical
support leading up to, during, and after Older Americans Month; 2003--
233-01-0062; 2004--233-01-0062;
Purpose and scope of work: Development of materials and graphic and
design services for promoting Older Americans Month;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $110,666;
Obligations incurred: 2004: $143,819;
Obligations incurred: 2005: 0;
Obligation total: $254,485.
Entity: CDC;
Contract name and number: "Verb" Campaign; 2003--200-2001-00105; 2004--
200-2001-00105; 2005--200-2001-00105;
Purpose and scope of work: Plan, develop, produce, disseminate, and
implement a nationwide campaign. This includes strategic communications
and marketing plan, ongoing audience assessment, media planning and
placement, and public relations activities;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $32,000,000;
Obligations incurred: 2004: $61,290,034;
Obligations incurred: 2005: $40,025,000;
Obligation total: $133,315,034.
Entity: CDC;
Contract name and number: "Verb" Campaign; 2003--200-2001-00109; 2004--
200-2001-00109; 2005--200-2001-00109;
Purpose and scope of work: Plan, develop, produce, disseminate, and
implement a nationwide campaign. This includes strategic communications
and marketing plan, ongoing audience assessment, media planning and
placement, and public relations activities;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $7,760,232;
Obligations incurred: 2004: $7,627,397;
Obligations incurred: 2005: $4,773,132;
Obligation total: $20,160,761.
Entity: CDC;
Contract name and number: Verb Campaign; 2003--200-2001-00108; 2004--
200-2001-00108; 205--200-2001-00108;
Purpose and scope of work: Plan, develop, produce, disseminate, and
implement a nationwide campaign. This includes strategic communications
and marketing plan, ongoing audience assessment, media planning and
placement, and public relations activities;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $3,775,000;
Obligations incurred: 2004: $7,710,647;
Obligations incurred: 2005: $5,623,157;
Obligation total: $17,108,804.
Entity: CDC;
Contract name and number: Creative Communications; 2003--200-1999-
00061; 2004--200-1999-00061; 2005--200-1999-00061;
Purpose and scope of work: Provide various public health-related media
services and campaigns, including educational marketing, communications
support, planning, management, booklets, brochures, advertising, and
other related media services;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $4,003,004;
Obligations incurred: 2004: $1,251,000;
Obligations incurred: 2005: 0;
Obligation total: $5,254,004.
Entity: CDC;
Contract name and number: Creative Communications; 2003--200-1999-
00062; 2004--200-1999-00062; 2005--200-1999-00062;
Purpose and scope of work: Provide various public health-related media
services and campaigns, including educational marketing, communications
support, planning, management, booklets, brochures, advertising, and
other related media services;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $1,402,121;
Obligations incurred: 2004: $535,377;
Obligations incurred: 2005: 0;
Obligation total: $1,937,498.
Entity: CDC;
Contract name and number: Development of Marketing Plan for the
National Bone Health Campaign; 2004--200-2004-F-09947;
Purpose and scope of work: For phase II of the National Bone Health
Campaign and to update and expand the previously published scan, audit
consumer media; review academic literature; identify subject matter
experts in academic settings, non-profit, and advocacy groups; and
conduct consumer marketing of dietary and physical activities of girls
9-18;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $847,956;
Obligations incurred: 2005: N/A;
Obligation total: $847,956.
Entity: CDC;
Contract name and number: Spanish-language Folic Acid Communications
Research and Creative Production; 2003--200-2004-F-09835 (NIH
Contract:263-01-D-0183); 2004--200-2004-F-09835 (NIH Contract: 263-01-D-
0183); 2005--200-2004-F-09835 (NIH Contract:263-01-D-0183);
Purpose and scope of work: Develop communications products to
effectively convey to target audiences the importance of folic acid and
information on how to obtain it, assist in raising the consumption
levels of target audiences, and produce materials for consumer
audiences at the sixth to eighth grade reading levels;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $504,271;
Obligations incurred: 2005: 0;
Obligation total: $504,271.
Entity: CDC/NCCDPHP;
Contract name and number: Evaluation and Maintenance of National Bone
Health Campaign; 2004--200-2004-F-09877;
Purpose and scope of work: Compile, analyze, and report on the National
Bone Health Campaign. This includes updating Web sites for girls and
their parents, promoting the campaign, analyzing qualitative and
quantitative data previously collected for the campaign, and compiling
summaries of the findings to be used for future planning;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $454,438;
Obligations incurred: 2005: N/A;
Obligation total: $454,438.
Entity: Center for Medicare and Medicaid Services;
Contract name and number: Medicare Multi-Media and Education Campaign
(Spanish Market); 2003--500-99-0036; 2004--500-2004-00008C;
Purpose and scope of work: For this multimedia and educational campaign
on the Medicare Modernization Act, and its coverage and benefits,
activities include creative development, a media placement plan, media
purchase, consumer research and assessment;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $2,999,878;
Obligations incurred: 2004: $7,360,065;
Obligations incurred: 2005: N/A;
Obligation total: $10,359,943.
Entity: Center for Medicare and Medicaid Services;
Contract name and number: National Medicare Education and Multi-Media
Campaign-Spanish; 2004--HHSM-500-2004-00016C;
Purpose and scope of work: For this multimedia and educational campaign
on the Medicare Modernization Act, its coverage and benefits, and
informed use by Spanish-speaking individuals, activities include
creative development, a media placement plan, media purchase, consumer
research and assessment, and a research report on the success of earned
media placement;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $2,999,999;
Obligations incurred: 2005: 0;
Obligation total: $2,999,999.
Entity: Center for Medicare and Medicaid Services;
Contract name and number: National Medicare Multimedia and Education
Campaign; 2003--500-01-0002T0#14; 2004--500-01-0002T0#20; 2005--500-01-
0002T0#23;
Purpose and scope of work: Provide technical professional services for
the execution of national multimedia and education campaigns. This
includes development and testing of creative, media buying, evaluation
of the media campaign, and earned media support;
Method used in awarding prime contract: Follow-on to competed action;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $51,761,232;
Obligations incurred: 2004: $5,415,194;
Obligations incurred: 2005: $15,766,044;
Obligation total: $72,942,470.
Entity: FDA;
Contract name and number: Name not available; 2003--GS-23K-0396K;
Purpose and scope of work: To educate consumers and the general public
about the benefits and risks of using prescription and over-the-counter
medicines, design and develop print public service announcements (PSA);
develop radio PSAs; write, edit, lay out, and design consumer
brochures; and develop and implement a dissemination plan;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $120,000;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $120,000.
Entity: FDA;
Contract name and number: Name not available; 2004--GS23F0298M;
Purpose and scope of work: Explain the danger and the physical,
financial, and legal consequences of buying medical products on the
Internet. This includes conducting research, developing creative
concepts, designing and drafting copy for public service announcements,
and arranging video news releases and satellite media tours in addition
to developing a targeted media list and pitching and distributing the
products to outlets;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $20,000;
Obligations incurred: 2005: 0;
Obligation total: $20,000.
Entity: FDA;
Contract name and number: Name not available; 2004--D608604;
Purpose and scope of work: Communicate the consequences of buying and
using prescription and over-the-counter medical products, and outline
the role responsible consumers must play to ensure that medicine is
taken in a safe and effective manner. This is done through design
concepts, suggesting consumer messages, developing distribution
strategies, developing creative executions, and developing public
service announcements;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $10,000;
Obligations incurred: 2005: 0;
Obligation total: $10,000.
Entity: FDA/CVM;
Contract name and number: Educational Materials for Farm Publications;
2004--1032FDAV2351300D2DH01;
Purpose and scope of work: Create educational materials for farm and
other consumer publications on bovine spongiform encephalopathy and
antimicrobial resistance, including developing text for five articles
on the subject;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $15,000;
Obligations incurred: 2005: 0;
Obligation total: $15,000.
Entity: FDA/Center for Food Safety and Applied Nutrition;
Contract name and number: Education Program on Vibrio Vulnificus
(Targeting At-Risk Population--Mainly Hispanic Men); 2003--223-99-8001;
Purpose and scope of work: To prevent illnesses and deaths from vibrio
vulnificus in oysters in the at-risk population (mainly Hispanic men),
engage in media relations, create key messages, develop media
materials, conduct outreach, execute media tours, and track coverage;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $100,000;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $100,000.
Entity: FDA/OGD;
Contract name and number: Name not available; 2004--GS23F0071N;
Purpose and scope of work: Develop creative messages regarding the use
of generic drugs geared toward people that have difficulty
understanding and using health information by developing print and
radio PSAs and a dissemination plan;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $97,715;
Obligations incurred: 2005: 0;
Obligation total: $97,715.
Entity: FDA/Office of Training and Communications;
Contract name and number: Name not available; 2003--D-6079; 2004--D-
6079;
Purpose and scope of work: To inform Americans about the consequences
and potential dangers of buying prescription drugs from non-U.S.
sources, develop a Spanish-language bookmark and poster, create print
public service announcements and an exhibit panel, and develop an
English-and Spanish-language consumer brochure;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $20,000;
Obligations incurred: 2004: $9,900;
Obligations incurred: 2005: 0;
Obligation total: $29,900.
Entity: HRSA;
Contract name and number: National Bullying Prevention Campaign--
Administrative Support for the Bullying Campaign; 2004--;
010171Dmod3toGS-23F-0141L;; HHSH24055007toGS-23-F-0141L;
HHSH240200415011P;
Purpose and scope of work: To design and develop a media campaign and
interactive Web site to address bullying for adults and children,
conduct focus group research, project designs, multimedia components,
and project administration interface with users and partners in the
various disciplines;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $1,488,713;
Obligations incurred: 2005: 0;
Obligation total: $1,488,713.
Entity: NIH/NCCAM;
Contract name and number: Name not available; 2003--N02-AT-38602; 2004--
N02-AT-38602; 2005--N02-AT-38602;
Purpose and scope of work: Conduct program planning, formative
research, media relations, materials development, patient recruitment
to clinical trials, and consumer involvement activities;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $499,129;
Obligations incurred: 2004: $167,147;
Obligations incurred: 2005: N/A;
Obligation total: $666,276.
Entity: NIH/NCI;
Contract name and number: Name not available; 2003--N02-CO-21174; 2004--
N02-CO-41106;
Purpose and scope of work: Marketing plan development for media
training program within NCI; provide media training for groups and
individuals who speak with the media on official business; provide
monthly progress report, final report, marketing plan, evaluation of
training sessions, and interim reports;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $129,807;
Obligations incurred: 2004: $177,299;
Obligations incurred: 2005: 0;
Obligation total: $307,106.
Entity: NIH/NCI;
Contract name and number: Name not available; 2003--N01-CO-11008; 2004--
N01-CO-11008; 2005--N01-CO-11008;
Purpose and scope of work: N/A;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $1,694,663;
Obligations incurred: 2004: $1,761,000;
Obligations incurred: 2005: $330,000;
Obligation total: $3,785,563.
Entity: NIH/NCI;
Contract name and number: Name not available; 2003--FQ3177240; 2004--
MQ4153520;
Purpose and scope of work: Create, update, and distribute press
materials on servers, training and implementation of software;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $16,566;
Obligations incurred: 2004: $16,584;
Obligations incurred: 2005: 0;
Obligation total: $33,150.
Entity: NIH/NHGR;
Contract name and number: U.S. Surgeon General's Family History
Initiative; 2004--263-MD-414315, 263-FD-418193;
Purpose and scope of work: Support the launch of the U.S. Surgeon
General's Family History Initiative by producing a software tool to
collect family history, printing paper versions of the family history
tool in English and Spanish, and supporting the media rollout of this
campaign;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $300,000;
Obligations incurred: 2005: 0;
Obligation total: $300,000.
Entity: NIH/NHLBI;
Contract name and number: Planning, Developing, Implementing, and
Evaluating NHLBI Women's Heart Health Awareness Campaign; 2003--263-01-
D-0190, NICS-20; 2004--263-01-D-0190,NICS-20; 2005--263-01-D-0190,NICS-
20;
Purpose and scope of work: Provide services to plan, develop,
implement, and evaluate a national public education campaign to
increase awareness about women and heart disease, and improve
prevention and control of heart disease risk factors. This includes
strategic planning and formative research; concept development, message
testing, identifying communication channels, and materials development;
program implementation; and evaluation;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $743,000;
Obligations incurred: 2004: $1,385,000;
Obligations incurred: 2005: $1,243,000;
Obligation total: $3,371,000.
Entity: NIH/NIAAA;
Contract name and number: Name not available; 2003--NO1AA22010; 2004--
NO1AA22010; 2005--NO1AA22010;
Purpose and scope of work: Redesign and update NIAAA's Web site for
children ages 11 to 13. This includes updating and adding relevant
information about the risks of underage drinking, and pretesting the
Web site with middle schoolers;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $89,547;
Obligations incurred: 2004: $183,546;
Obligations incurred: 2005: $45,097;
Obligation total: $318,190.
Entity: NIH/NIAID;
Contract name and number: Name not available; 2003--IR300116; 2004--
IR300106; 2005--IR520006;
Purpose and scope of work: Research various markets to determine
advertising availability to coordinate with other outreach and
recruitment efforts statewide and nationally; design advertisements;
conduct in-depth research for special publications that are of interest
to the NIAID mission; monitor advertisement placement activities,
including the negotiation for best prices with a variety of advertising
media; and track advertisements;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $49,217;
Obligations incurred: 2004: $49,122;
Obligations incurred: 2005: 0;
Obligation total: $98,339.
Entity: NIH/NIAID;
Contract name and number: Name not available; 2003--IR300109; 2004--
IR300109; 2005--IR300109;
Purpose and scope of work: Research various markets to determine
advertising availability to coordinate with other outreach and
recruitment efforts statewide and nationally; design advertisements;
conduct in-depth research for special publications that are of interest
to the NIAID mission; monitor advertisement placement activities,
including the negotiation for best prices with a variety of advertising
media; and track advertisements;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $49,992;
Obligations incurred: 2005: $41,600;
Obligation total: $91,592.
Entity: NIH/NIAID;
Contract name and number: Name not available; 2003--IR300107; 2004--
IR300107;
Purpose and scope of work: Research various markets to determine
advertising availability to coordinate with other outreach and
recruitment efforts statewide and nationally; design advertisements;
conduct in-depth research for special publications that are of interest
to the NIAID mission; monitor advertisement placement activities,
including the negotiation for best prices with a variety of advertising
media; and track advertisements;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $49,168;
Obligations incurred: 2004: $49,919;
Obligations incurred: 2005: 0;
Obligation total: $99,087.
Entity: NIH/NIAID;
Contract name and number: Name not available; 2003--IR300113; 2004--
IR300113; 2005--IR520005;
Purpose and scope of work: Research various markets to determine
advertising availability to coordinate with other outreach and
recruitment efforts statewide and nationally; design advertisements;
conduct in-depth research for special publications that are of interest
to the NIAID mission; monitor advertisement placement activities,
including the negotiation for best prices with a variety of advertising
media; and track advertisements;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $42,260;
Obligations incurred: 2004: $50,000;
Obligations incurred: 2005: $14,558;
Obligation total: $106,818.
Entity: NIH/NIDA;
Contract name and number: Research Promotion; 2003--NO2-DA-3-4211;
2004--NO2-DA-3-4211; 2005--NO2-DA-3-4211;
Purpose and scope of work: To help NIDA promote research findings to
highly targeted audiences, with an emphasis on strategic planning and
special projects, providing periodic assistance regarding the
dissemination of information about research findings to various
publics. This includes strategic planning to identify best audiences,
outlets, and products;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $80,000;
Obligations incurred: 2005: N/A;
Obligation total: $80,000.
Entity: NIH/NIDDK;
Contract name and number: Support Services for the National Diabetes
Education Program; 2003--NO1-DK-1-2488; 2004--NO1-DK-1-2488; 2005--NO1-
DK-1-2488;
Purpose and scope of work: Provide project management and
administration, materials development and dissemination, and meeting
support for the diabetes education program. This includes providing
support for the program's Steering and Operation Committees and work
groups, and assisting in activities to implement the program's
strategic plan (including support for campaigns targeting people with
diabetes and those at risk);
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $1,889,367;
Obligations incurred: 2004: $1,837,740;
Obligations incurred: 2005: $1,001,335;
Obligation total: $4,728,442.
Entity: NIH/NLM;
Contract name and number: Name not available; 2004--MZ401672;
Purpose and scope of work: Videotape and produce video segments for Web
site, including editing, scripting, and producing segments;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $25,000;
Obligations incurred: 2005: N/A;
Obligation total: $25,000.
Entity: NIH/NLM;
Contract name and number: Name not available; 2004--MZ401496;
Purpose and scope of work: Provide public relations services for the
library with respect to press briefings;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Individual member of
the media;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $5,000;
Obligations incurred: 2005: 0;
Obligation total: $5,000.
Entity: NIH/NLM;
Contract name and number: Name not available; 2004--MZ400485; 2005--
MZ50438;MZ500543;
Purpose and scope of work: Produce written summaries of biographical
sketches of women physicians for the library's Web site;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Individual member of
the media;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $10,000;
Obligations incurred: 2005: $45,000;
Obligation total: $55,000.
Entity: NIH/NLM;
Contract name and number: Name not available; 2004--
MZ400710;MZ500594;MZ401586;
Purpose and scope of work: Videotape, edit, and produce interviews with
women physicians that are featured in library exhibitions and on the
Web site;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $144,000;
Obligations incurred: 2005: 0;
Obligation total: $144,000.
Entity: NIH/NLM;
Contract name and number: Name not available; 2004--MZ400913;
Purpose and scope of work: Produce a video news release for the launch
of the library's Information Rx Project with the American College of
Physicians in New Orleans in 2004;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $23,400;
Obligations incurred: 2005: 0;
Obligation total: $23,400.
Entity: NIH/Office of the Director;
Contract name and number: Name not available; 2004--263-MD-402-903;
Purpose and scope of work: Video support services, including production
and distribution of a TV program ("NIH on the Inside"), production of
staff video on ethics issues, and taping and editing for the National
Institutes of Health lecture series;
Method used in awarding prime contract: Follow-on to competed action;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $75,000;
Obligations incurred: 2005: 0;
Obligation total: $75,000.
Entity: NIH/Office of the Director;
Contract name and number: Name not available; 2003--263-01-D-0170;
2005--263-01-D-0170;
Purpose and scope of work: Communications support, including
preparations for press briefings, satellite media tours, Web site
support, and development of strategic communications plan/monitoring of
implementation progress;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $330,000;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $50,000;
Obligation total: $380,000.
Entity: NIH/Office of the Director;
Contract name and number: Public Education and Outreach Activities on
Neurological Disorders and Stroke; 2005--N02NS59000-09;
Purpose and scope of work: Provide services in the planning,
development, implementation, and evaluation of health communications
campaigns, products, and activities related to stroke and Parkinson's
disease and other neurological disorders. Specific activities include
development of public service announcements, brochures, printing
materials as part of a national public education campaign on stroke,
and patient recruitment support for Parkinson's trials;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $1,365,328;
Obligation total: $1,365,328.
Entity: OPHS/OMH;
Contract name and number: Closing the Health Gap: Take a Loved One to
the Doctor Day 2003; 2003--03T05623501D;
Purpose and scope of work: Conduct strategically targeted media
outreach to promote the department's Closing the Health Gap campaign
and Take a Loved One to the Doctor Day, with particular emphasis on
African American audiences. This includes public service announcement
production and media outreach;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $194,600;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $194,600.
Entity: OPHS/OMH;
Contract name and number: Closing the Health Gap: Take a Loved One to
the Doctor Day; 2004--0404P035155;
Purpose and scope of work: Provide services and voice talent to
develop, promote, and broadcast health messages to African Americans
throughout the U.S. This includes public service announcement
development and assisting in the campaign launch;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $99,999;
Obligations incurred: 2005: N/A;
Obligation total: $99,999.
Entity: OPHS/OMH;
Contract name and number: Infant Mortality and Health Disparities Radio
Campaign; 2004--HHSP23320042201TC;
Purpose and scope of work: Develop, produce, and test public service
announcements for media campaign to reduce infant mortality among
African Americans;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $200,000;
Obligations incurred: 2005: N/A;
Obligation total: $200,000.
Entity: OPHS/OMH;
Contract name and number: Integrated Marketing Services--African
American/Hispanic Outreach for Closing the Health Gap: Take a Loved One
to the Doctor Day/Celebra la Vida Con Salud; 2004--0404CT36380;
Purpose and scope of work: Provide integrated, comprehensive
multicultural marketing and planning services to develop and conduct a
strategically targeted media outreach plan, the execution of such to
promote the department's Closing the Health Gap campaign in general and
Take a Loved One to the Doctor Day/Clebra la Vida Con Salud, in
particular;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $1,874,600;
Obligations incurred: 2005: 0;
Obligation total: $1,874,600.
Entity: OPHS/OMH;
Contract name and number: Spanish-language campaign for Take a Loved
One to the Doctor Day; 2003--Not Available;
Purpose and scope of work: Conduct strategically targeted media
outreach to promote the department's Closing the Health Gap campaign
for Hispanic audiences through the Your Passport to Good Health
Hispanic health fairs and radio messages. This includes producing
public service announcements and conducting the logistics of health
fairs;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $99,982;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $99,982.
Entity: OPHS/OSG;
Contract name and number: The New Physician magazine; 2003--
03P32203601D;
Purpose and scope of work: Ad design to recruit new physicians and
medical students into the Public Health Service Commissioned Corps;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $10,486;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $10,486.
Entity: OPHS/OSG;
Contract name and number: Job Posting; 2003--03P32202301D;
Purpose and scope of work: Advertise recruitment material for the
Commissioned Corps;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $11,370;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $11,370.
Entity: OPHS/OSG;
Contract name and number: Name not available; 2003--not available;
Purpose and scope of work: Development of documentary video to educate
and inform viewers of the important role of the Public Health Service
Commissioned Corps;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $56,675;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $56,675.
Entity: OPHS/OSG;
Contract name and number: Name not available; 2003--not available;
Purpose and scope of work: Develop recruitment television advertising
package;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $52,955;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $52,955.
Entity: OPHS/OSG;
Contract name and number: Name not available; 2003--03P32206501D;
Purpose and scope of work: Television and Internet advertising to
educate the general public about the mission and work of the
Commissioned Corps, and recruit health care students and professionals
into a career in the Corps;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $141,600;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $141,600.
Entity: OPHS/OWH;
Contract name and number: National Breastfeeding Awareness Campaign;
2003--; 86369 (GovWorks, Dept; of the Interior); 2004--; 86369
(GovWorks, Dept. of the Interior); 2005--; 86369 (GovWorks, Dept. of
the Interior);
Purpose and scope of work: Broaden the awareness of breastfeeding for
the general public by launching a National Breastfeeding Awareness
Campaign to increase subsequent rates of exclusive breastfeeding in
first-time mothers. This includes project management and
administration; creative strategic planning and formative research;
concept development; program implementation, including campaign launch
materials distribution to all major media markets; support for local
community outreach activities; and evaluation;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $452,771;
Obligations incurred: 2004: $727,364;
Obligations incurred: 2005: $212,148;
Obligation total: $1,392,283.
Entity: SAMHSA;
Contract name and number: National Association of State Mental Health
Program Directors; 2004--280-04-0091; 2005--280-04-0091;
Purpose and scope of work: Develop a set of four new fact sheets on
mental disorders addressing the issues of eating disorders, obsessive
compulsive disorder, co-occurring disorders, and substance abuse, and
provide bibliography/publications list of material. Develop a set of
revised fact sheets addressing: children's mental health, emotional and
behavioral disorders, anxiety disorders in children and adolescents,
attention-deficit hyperactivity disorder, conduct disorder, major
depression, and bipolar disorders;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $1,632,015;
Obligations incurred: 2005: N/A;
Obligation total: $1,632,015.
Entity: SAMHSA;
Contract name and number: Name not available; 2003--280-2003-00016-
0002; 2004--280-2003-00016-0002; 2005--280-2003-00016-0002;
Purpose and scope of work: Provide SAMHSA with communications support
in developing and disseminating material to educate service providers,
consumers, policy makers, the media, and the general public about
SAMHSA, its work, programs and products, and new developments in mental
health services, addiction treatment and substance abuse prevention.
This includes media-related assistance and press conference support;
logistical support for up to six press conferences per year; assistance
with media outreach for specific regional events; organizing radio
tours; media tracking of broadcast and print material; and conducting
analysis and research;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $45,000;
Obligations incurred: 2005: N/A;
Obligation total: $45,000.
Entity: SAMHSA;
Contract name and number: Safe Schools/Healthy Students; 2003--280-99-
0205; 2004--280-99-0205; 2005--280-99-0205;
Purpose and scope of work: Develop marketing products and add a press
packet to disseminate as part of a public information campaign.
Initiate a targeted public information campaign to educate the media,
the public, and current professionals providing suicide prevention;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $1,132,676;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $1,132,676.
Entity: SAMHSA;
Contract name and number: Recovery Month Support Group; 2003--270-03-
9000; 2004--270-03-9000; 2005--270-03-9000;
Purpose and scope of work: Develop broadcast and print public service
announcements for Recovery Month. Educate the public, with a particular
focus on treatment providers and at-risk populations, and how to access
treatment services;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $1,132,676;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $1,132,676.
Entity: SAMHSA;
Contract name and number: National Health Campaign: The Anti-Stigma
Campaign and the National Underage Drinking Public Service Campaign;
2004--280-04-0084; 2005--280-04-0084;
Purpose and scope of work: Provide parent with awareness and knowledge
about how parental communication with youth affects underage drinking.
Design, plan, and produce publications, TV, radio, print, Internet, and
other mass media communications;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $1,829,234;
Obligations incurred: 2005: N/A;
Obligation total: $1,829,234.
Entity: Total;
Contract name and number: N/A;
Purpose and scope of work: N/A;
Method used in awarding prime contract: N/A;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: $117,422,148;
Obligations incurred: 2004: $115,009,486;
Obligations incurred: 2005: $71,195,297;
Obligation total: $303,626,831.
Source: GAO analysis of data submitted by departments.
ACF = Administration for Children and Families:
AHRQ = Agency for Health Care Research and Quality:
AOA = Administration on Aging:
CDC = Centers for Disease Control and Prevention:
CVM = Center for Veterinary Medicine:
FDA = Food and Drug Administration:
HRSA = Health Resources and Services:
IHS = Indian Health Service:
NCCAM = National Center for Complementary and Alternative Medicine:
NCI = National Cancer Institute:
NHGRI = National Human Genome Research Institute:
NHLBI = National Heart, Lung, and Blood Institute:
NIAAA = National Institute on Alcohol Abuse and Alcoholism:
NIAID = National Institute of Allergy and Infectious Diseases:
NIAMS = National Institute of Arthritis and Musculoskeletal and Skin
Diseases:
NIDA = National Institute on Drug Abuse:
NIDDK = National Institute of Diabetes and Digestive and Kidney
Diseases:
NIH = National Institutes of Health:
NLM = National Library of Medicine:
OGD = Office of Generic Drugs:
OMH = Office of Minority Health:
OPHS = Office of Public Health and Science:
OWH = Office on Women's Health:
SAMHSA = Substance Abuse and Mental Health Services Administration:
SG = Office of the Surgeon General:
[End of table]
[End of section]
Appendix VI: Contracts with the Media: Department of Homeland Security,
Fiscal Years 2003-2005:
* For fiscal years 2003 through 2005 (March 31, 2005), the Department
of Homeland Security reported 9 contracts with obligations totaling
about $24 million.
* As shown in table 9, the 9 contracts consisted of 2 with advertising
agencies, with obligations of $20,858,168; 3 contracts with public
relations firms, with obligations of $2,284,069; and 4 contracts with
media organizations, with obligations of $734,290. There were no
reported contracts with individual members of the media.
* A more detailed description of the department's contracts with media
vendors is provided in table 10. The one non-competed contract involved
an expansion of work performed under a previous arrangement. This
avoided the costs of creating new concepts, new graphics, and
television spots.
Table 9: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of
Homeland Security:
Type of firm/individual: Advertising agency;
Obligations incurred 2003: Total: $13,291,829;
Obligations incurred 2003: Number of contracts: 1;
Obligations incurred 2004: Total: $4,659,154;
Obligations incurred 2004: Number of contracts: 2;
Obligations incurred 2005: Total: $2,907,185;
Obligations incurred 2005: Number of contracts: 1;
Obligation total: Total: $20,858,168;
Obligation total: Number of contracts: 2.
Type of firm/individual: Public relations firm;
Obligations incurred 2003: Total: $1,644,112;
Obligations incurred 2003: Number of contracts: 3;
Obligations incurred 2004: Total: $639,957;
Obligations incurred 2004: Number of contracts: 1;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $2,284,069;
Obligation total: Number of contracts: 3.
Type of firm/individual: Media organization;
Obligations incurred 2003: Total: $647,350;
Obligations incurred 2003: Number of contracts: 1;
Obligations incurred 2004: Total: $51,823;
Obligations incurred 2004: Number of contracts: 2;
Obligations incurred 2005: Total: $35,117;
Obligations incurred 2005: Number of contracts: 2;
Obligation total: Total: $734,290;
Obligation total: Number of contracts: 4.
Type of firm/individual: Individual member of the media;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Missing firm data;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Total;
Obligations incurred 2003: Total: $15,583,291;
Obligations incurred 2003: Number of contracts: 5;
Obligations incurred 2004: Total: $5,350,934;
Obligations incurred 2004: Number of contracts: 5;
Obligations incurred 2005: Total: $2,942,302;
Obligations incurred 2005: Number of contracts: 3;
Obligation total: Total: $23,876,527;
Obligation total: Number of contracts: 9*.
Source: GAO analysis of data submitted by departments.
Note: Additionally, DHS submitted a questionnaire for a US-VISIT Public
Education and Information Campaign contract for fiscal year 2005--that
contract did not incur obligations during the study time frame; an
interagency agreement between the U.S. Citizenship and Immigration
Service and the ICE media center had an incurred obligation of $33,491
in fiscal year 2005. Figures for 2005 are for the first two quarters
only.
[End of table]
Table 10: Media Contracts Reported by the Department of Homeland
Security for Fiscal Years 2003-2005:
Entity: FEMA;
Contract name and number: Citizen Corps Case Study Project; 2003--EMW-
2003-DO-0173;
Purpose and scope of work: Capture best practices and lessons learned
from communities involved in the Citizen Corps program. These would be
adopted in other communities interested in participating in the Citizen
Corps;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $48,487;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $48,487.
Entity: FEMA;
Contract name and number: Citizen Corps/Community Emergency Response
Team (CERT) Communications Support Contract; 2003--EMW-2003-BP-0471;
Purpose and scope of work: Develop and implement a communications plan
to build an awareness of the Citizen Corps and Community Emergency
Response Teams Program (CERT), thereby promoting and facilitating
volunteer, training, and public education opportunities. This includes
media outreach, materials development, on-site planning,
exhibit/conference coordination, and partner development;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $903,481;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $903,481.
Entity: FEMA;
Contract name and number: National Flood Insurance Program Marketing
and Communications Outreach; 2003--EMW-2003-BP-0438; 2004--EMW-2003-BP-
0438; 2005--EMW-2003-BP-0438;
Purpose and scope of work: Increase the number of national Flood
Insurance Program policies by a minimum of 5 percent annually. Employ
an integrated, targeted marketing approach for new policy acquisition
that includes direct response TV and print advertising, public
outreach, direct mail, digital work including FloodSmart.gov, e-mail,
online advertising, and sales support materials;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: $13,291,829;
Obligations incurred: 2004: $1,218,322;
Obligations incurred: 2005: 0;
Obligation total: $14,510,151.
Entity: FEMA;
Contract name and number: US Fire Administration Fire Safety Campaign;
2003--EME-1999-CO-0557; 2004--EME-1999-CO-0557;
Purpose and scope of work: Identify, develop, and implement a fire
safety action plan targeted to specific high-risk audiences, and those
specific fire and life-safety problems affecting those groups. Test and
evaluate education materials through such means as focus groups,
technical advisory panels, and one-to-one interviews with appropriate
audiences;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Public relations firm;
Obligations incurred: 2003: $692,144;
Obligations incurred: 2004: $639,957;
Obligations incurred: 2005: 0;
Obligation total: $1,332,101.
Entity: Office of the Secretary;
Contract name and number: Ready Campaign Contract; 2004--HSHQP-A-04-C-
00001; 2005--HSHQP-A-04-C-00001/00002;
Purpose and scope of work: Help the U.S. Department of Homeland
Security produce the Ready Campaign, a public service integrated
marketing campaign designed to educate and empower Americans about how
to prepare for and respond to terrorist attacks and other emergencies.
Includes the production of print, television, radio, Internet, and out-
of-home public service announcements, associated exploratory research,
quantitative surveys to measure the campaign's effect, supportive
public relations outreach, and administrative costs;
Method used in awarding prime contract: Not competed;
Type of firm/individual awarded prime contract: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $3,440,832;
Obligations incurred: 2005: $2,907,185;
Obligation total: $6,348,017.
Entity: TSA;
Contract name and number: Media Services; 2003--DTSA-20-03-P-00570;
Purpose and scope of work: Assist TSA in keeping the public informed of
all new security procedures and policies by providing camera and
production crews for video news releases (VNRs), satellite media tours
(SMTs), and radio media tours (RMTs), in addition to coordinating
logistics and notifying and pitching to TV stations nationwide;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: $647,350;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $647,350.
Entity: TSA;
Contract name and number: Media Services; 2004--HSTS-03-04-D-COM-005;
Purpose and scope of work: Assist TSA in its continuous education
campaign to remind passengers of new security procedures and policies
by providing camera and production crews to conduct satellite media
tours or radio media tours, and lighting and sound, in addition to
coordinating logistics and notifying and pitching to TV stations
nationwide;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $30,834;
Obligations incurred: 2005: $25,917;
Obligation total: $56,751.
Entity: TSA;
Contract name and number: Media Services; 2004--HSTS-03-04-D-COM-006;
Purpose and scope of work: Assist TSA in its continuous education
campaign to remind passengers of the new security procedures and
policies, by providing camera and production crews to conduct satellite
media tours, including cameras, lighting, and sound;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $20,989;
Obligations incurred: 2005: N/A;
Obligation total: $20,989.
Entity: TSA;
Contract name and number: Media Services 2004--HSTS-03-04-D-COM-004;
Purpose and scope of work: Assist TSA in its continuous education
campaign to remind passengers of the new security procedures and
policies, by providing camera and production crews to conduct satellite
media tours, including cameras, lighting, and sound, and notifying and
pitching to TV stations nationwide;
Method used in awarding prime contract: Competed;
Type of firm/individual awarded prime contract: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $9,200;
Obligation total: $9,200.
Entity: Total;
Contract name and number: N/A;
Purpose and scope of work: N/A;
Method used in awarding prime contract: N/A;
Type of firm/individual awarded prime contract: N/A;
Obligations incurred: 2003: $15,583,291;
Obligations incurred: 2004: $5,350,934,;
Obligations incurred: 2005: $2,942,302;
Obligation total: $23,876,527.
Source: GAO analysis of data submitted by departments.
FEMA = Federal Emergency Management Administration:
TSA = Transportation Security Administration:
[End of table]
[End of section]
Appendix VII: Contracts with the Media: Department of the Interior,
Fiscal Years 2003-2005:
* For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of the Interior reported 72 contracts with obligations
totaling about $8 million.
* As shown in table 11, the 72 contracts consisted of 51 contracts with
media organizations, with obligations of $6,647,613; 11 contracts with
public relations firms, with obligations of $894,274; 2 contracts with
advertising agencies, with obligations of $42,684; and 6 contracts with
individual members of the media, with obligations of $30,340.
* A more detailed description of the department's contracts with media
vendors is provided in table 12.
Table 11: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of the
Interior:
Type of firm/individual: Advertising agency;
Obligations incurred 2003: Total: $41,934;
Obligations incurred 2003: Number of contracts: 2;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $750;
Obligations incurred 2005: Number of contracts: 1;
Obligation total: Total: $42,684;
Obligation total: Number of contracts: 2.
Type of firm/individual: Public relations firm;
Obligations incurred 2003: Total: $394,897;
Obligations incurred 2003: Number of contracts: 8;
Obligations incurred 2004: Total: $479,377;
Obligations incurred 2004: Number of contracts: 6;
Obligations incurred 2005: Total: $20,000;
Obligations incurred 2005: Number of contracts: 1;
Obligation total: Total: $894,274;
Obligation total: Number of contracts: 11.
Type of firm/individual: Media organization;
Obligations incurred 2003: Total: $2,157,985;
Obligations incurred 2003: Number of contracts: 32;
Obligations incurred 2004: Total: $2,782,024;
Obligations incurred 2004: Number of contracts: 42;
Obligations incurred 2005: Total: $1,707,604;
Obligations incurred 2005: Number of contracts: 26;
Obligation total: Total: $6,647,613;
Obligation total: Number of contracts: 51.
Type of firm/individual: Individual member of the media;
Obligations incurred 2003: Total: $3,565;
Obligations incurred 2003: Number of contracts: 2;
Obligations incurred 2004: Total: $5,700;
Obligations incurred 2004: Number of contracts: 3;
Obligations incurred 2005: Total: $21,075;
Obligations incurred 2005: Number of contracts: 3;
Obligation total: Total: $30,340;
Obligation total: Number of contracts: 6.
Type of firm/individual: Missing firm data;
Obligations incurred 2003: Total: $5,000;
Obligations incurred 2003: Number of contracts: 2;
Obligations incurred 2004: Total: $5,000;
Obligations incurred 2004: Number of contracts: 2;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $10,000;
Obligation total: Number of contracts: 2.
Type of firm/individual: Total;
Obligations incurred 2003: Total: $2,603,381;
Obligations incurred 2003: Number of contracts: 46;
Obligations incurred 2004: Total: $3,272,101;
Obligations incurred 2004: Number of contracts: 53;
Obligations incurred 2005: Total: $1,749,429;
Obligations incurred 2005: Number of contracts: 31;
Obligation total: Total: $7,624,911;
Obligation total: Number of contracts: 72.
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
[End of table]
Table 12: Media Contracts Reported by the Department of the Interior
for Fiscal Years 2003-2005:
Entity: Bureau of Reclamation;
Contract name and number: Name not available; 2003--03PG810647;
Purpose and scope of work: Provide message development consultation and
training for officials of the Bureau of Reclamation, U.S. Fish and
Wildlife Service, Bureau of Indian Affairs, and the Office of the
Secretary of the Interior, including sessions targeting both verbal and
nonverbal communication skills and message delivery training through
interactive instruction and on-camera practice;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $10,000;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $10,000.
Entity: Bureau of Reclamation;
Contract name and number: Name not available; 2004--04PG810716;
Purpose and scope of work: Provide media training for Reclamation's
senior executives, including 1 full day of general media training for 8
participants and 1/2 day of individual one-on-one training;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $12,500;
Obligations incurred: 2005: 0;
Obligation total: $12,500.
Entity: Bureau of Reclamation;
Contract name and number: Name Not available; 2003--03PG810639;
Purpose and scope of work: Provide strategic communications training at
Reclamation's Public Affairs Group Conference;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $6,500;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $6,500.
Entity: Bureau of Reclamation;
Contract name and number: Name not available; 2003--03PG810321;
Purpose and scope of work: Design and create a PowerPoint presentation,
a backup document, and an accompanying executive summary for an
innovative new water initiative;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: $12,064;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $12,064.
Entity: Bureau of Reclamation;
Contract name and number: Name not available;
Purpose and scope of work: Scriptwriting for Hungry Horse Dam virtual
tour;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Individual member of the media;
Obligations incurred: 2003: $965;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $965.
Entity: Bureau of Reclamation;
Contract name and number: Name not available;
Purpose and scope of work: Scriptwriting and voice-over for the Black
Rock assessment video;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Individual member of the media;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $1,000;
Obligation total: $1,000.
Entity: Bureau of Reclamation;
Contract name and number: Name not available;
Purpose and scope of work: Scriptwriting and voice-over for the Yakima
Basin storage study video;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Individual member of the media;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $900;
Obligations incurred: 2005: 0;
Obligation total: $900.
Entity: Bureau of Reclamation;
Contract name and number: Name not available;
Purpose and scope of work: Rewrite of script and voice-over for Hungry
Horse Dam virtual tour;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Individual member of the media;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $800;
Obligations incurred: 2005: $75;
Obligation total: $875.
Entity: Bureau of Reclamation;
Contract name and number: Name not available; 2005--No number assigned;
Purpose and scope of work: Simulate field interviews for media training
workshop;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $100;
Obligation total: $100.
Entity: Bureau of Reclamation;
Contract name and number: Name not available; 2003--Purchase Order;
2004--Purchase Order; 2005--Purchase Order;
Purpose and scope of work: Video footage shooting and editing;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $5,000;
Obligations incurred: 2004: $5,000;
Obligations incurred: 2005: $5,000;
Obligation total: $15,000.
Entity: Bureau of Reclamation;
Contract name and number: Name not available; 2003--Pay by check, under
special procurement authorization; 2004--Pay by check, under special
procurement authorization;
Purpose and scope of work: Media/communications training for managers
and staff;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Individual member of the media;
Obligations incurred: 2003: $2,600;
Obligations incurred: 2004: $4,000;
Obligations incurred: 2005: 0;
Obligation total: $6,600.
Entity: Department of the Interior;
Contract name and number: Name not available; 2003--Charge Card; 2004--
Charge Card;
Purpose and scope of work: Provide information on Interior Department
Small and Minority Business programs for Resource Guide for Asian and
Pacific American Businesses;
Method used in awarding prime contract: Not competed;
Type of firm/individual: N/A;
Obligations incurred: 2003: $2,500;
Obligations incurred: 2004: $2,500;
Obligations incurred: 2005: 0;
Obligation total: $5,000.
Entity: Department of the Interior;
Contract name and number: Name not available; 2003--Charge Card; 2004--
Charge Card;
Purpose and scope of work: Identify Interior as a sponsor and
contributor to information on women and diversity in business, in an
annual resource book targeted at women-owned businesses;
Method used in awarding prime contract: Not competed;
Type of firm/individual: N/A;
Obligations incurred: 2003: $2,500;
Obligations incurred: 2004: $2,500;
Obligations incurred: 2005: 0;
Obligation total: $5,000.
Entity: Department of the Interior;
Contract name and number: Name not available; 2005--Charge Card;
Purpose and scope of work: Publish an ad informing service-disabled
veteran-owned businesses of assistance and opportunities within the
department;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $2,500;
Obligation total: $2,500.
Entity: Indian Arts and Crafts Board;
Contract name and number: American Indian Art; 2003--SBK00030039; 2004--
SBK00040074;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in the American Indian Art Magazine in order to reach the
consumer population and educate the public about the Indian Arts and
Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $2,522;
Obligations incurred: 2004: $2,620;
Obligations incurred: 2005: $2,620;
Obligation total: $7,762.
Entity: Indian Arts and Crafts Board;
Contract name and number: Collector's Guide;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in the Collector's Guide magazine in order to reach the
consumer population and educate the public about the Indian Arts and
Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $3,650;
Obligations incurred: 2004: $3,950;
Obligations incurred: 2005: 0;
Obligation total: $7,600.
Entity: Indian Arts and Crafts Board;
Contract name and number: Eight Northern Pueblos Visitor's Guide; 2003--
SBK00030013;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in the Eight Northern Pueblos Visitor Guide, highlighting
culture in the eight northern Pueblos and to educate the consumer about
the Indian Arts and Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $2,100;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $2,100.
Entity: Indian Arts and Crafts Board;
Contract name and number: Guest Informant;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in Guest Information publications (the Tuscon In-Room
Guide, the Tuscon and Anzana Quick Guide) in order to reach the
consumer population and educate the public about the Indian Arts and
Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $4,990;
Obligations incurred: 2004: $15,950;
Obligations incurred: 2005: $11,955;
Obligation total: $32,895.
Entity: Indian Arts and Crafts Board;
Contract name and number: Indian Country Today; 2004--SMK00040275;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in Indian Country Today;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $403;
Obligations incurred: 2005: N/A;
Obligation total: $403.
Entity: Indian Arts and Crafts Board;
Contract name and number: Madden Publishing;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in Madden publications (the Phoenix Explorer and Valley
Guide Quarterly) in order to educate the visiting and local consumer
population in Arizona about the Indian Arts and Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $13,818;
Obligations incurred: 2004: $9,829;
Obligations incurred: 2005: $3,368;
Obligation total: $27,015.
Entity: Indian Arts and Crafts Board;
Contract name and number: Native People's Magazine;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in Native People's Magazine, so as to educate the
American Indian and Alaskan Native populations about the Indian Arts
Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $6,997;
Obligations incurred: 2004: $6,457;
Obligations incurred: 2005: $3,022;
Obligation total: $16,476.
Entity: Indian Arts and Crafts Board;
Contract name and number: New Mexico Magazine;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in New Mexico Magazine and New Mexico Vacation Guide, in
order to reach the consumer population and educate the public about the
Indian Arts and Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $24,015;
Obligations incurred: 2004: $24,015;
Obligations incurred: 2005: $14,955;
Obligation total: $62,985.
Entity: Indian Arts and Crafts Board;
Contract name and number: Oklahoma Today;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in each addition of Oklahoma Today, in order to reach the
consumer population and educate the public about the Indian Arts and
Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $1,950;
Obligations incurred: 2004: $5,850;
Obligations incurred: 2005: $975;
Obligation total: $8,775.
Entity: Indian Arts and Crafts Board;
Contract name and number: Pueblo Journal;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in the Pueblo Journal, specifically targeting members of
New Mexico's 19 Pueblo Tribes, with the purpose of educating them about
the Indian Arts and Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $632;
Obligations incurred: 2005: N/A;
Obligation total: $632.
Entity: Indian Arts and Crafts Board;
Contract name and number: Ramona Hutko; 2003--SMK00020163;SMK00030234;
2004--SMK00040065,SMK00040335;
Purpose and scope of work: Further develop the agency's public
relations program, through outreach design, educational, and
promotional materials;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $29,417;
Obligations incurred: 2004: $2,965;
Obligations incurred: 2005: 0;
Obligation total: $32,382.
Entity: Indian Arts and Crafts Board;
Contract name and number: Santa Fean;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in the Santa Fean magazine, in order to reach the
consumer population and educate the public about the Indian Arts and
Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $10,360;
Obligations incurred: 2004: $8,404;
Obligations incurred: 2005: $2,872;
Obligation total: $21,636.
Entity: Indian Arts and Crafts Board;
Contract name and number: Southwest Art;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in Southwest Art Magazine's special "Indian Art" issue,
August 2003. The issue was targeted to consumers of Indian arts and
crafts, and a valuable opportunity to educate this segment of the
population about the Indian Arts and Crafts Act;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $787;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $787.
Entity: Indian Arts and Crafts Board;
Contract name and number: Visitor magazine; 2003--SMK00030114; 2004--
SMK00030326; 2005--SMK00050015;
Purpose and scope of work: Provide Indian Arts and Crafts Board
advertisement in the Visitor Guide, a publication devoted to Indian
arts and crafts, and other tourist information, in the Rapid City,
South Dakota, region;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $2,575;
Obligations incurred: 2004: $2,575;
Obligations incurred: 2005: $2,575;
Obligation total: $7,725.
Entity: Minerals Management Services;
Contract name and number: Finger Lakes Productions; 2004--3A-4000-YRE;
Purpose and scope of work: Public education program, Our Oceans World,
produced as an initiative of the U.S. Commission on Ocean Policy to
educate America about our nation's oceans;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $28,115;
Obligations incurred: 2005: 0;
Obligation total: $28,115.
Entity: National Park Service, Grand Canyon National Park;
Contract name and number: R8219040718 CRMP DEIS; 2004--C8219040718;
Purpose and scope of work: Community and media relations and other
tasks involving the public in the Draft Colorado River Management Plan
(CRMP) and Environmental Impact Statement (EIS), including distribution
of a newsletter announcing public meetings, coordinating logistics
throughout the country, researching and arranging for meeting
locations, and establishing city information repositories;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $200,000;
Obligations incurred: 2005: $20,000;
Obligation total: $220,000.
Entity: National Park Service, Harper Ferry Center;
Contract name and number: Multimedia Planning and Production; 2003--
C1130030161; 2004--C1130030161; 2005--C1130030161;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive multimedia programs;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $40,791;
Obligations incurred: 2004: $53,945;
Obligations incurred: 2005: 0;
Obligation total: $94,736.
Entity: National Park Service, Harper Ferry Center;
Contract name and number: Multimedia Planning and Production; 2003--
C1130030158; 2004--C1130030158; 2005--C1130030158;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive multimedia programs. This includes
planning, design, development, and production of multimedia program and
Web sites, and installation and maintenance of audiovisual systems and
hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $59,950;
Obligation total: $59,950.
Entity: National Park Service, Harper Ferry Center;
Contract name and number: Multimedia Planning and Production; 2003--
C1130030159; 2004--C1130030159; 2005--C1130030159;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive multimedia programs. This includes
planning, design, development, and production of multimedia program and
Web sites, and installation and maintenance of audiovisual systems and
hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $29,692;
Obligations incurred: 2005: 0;
Obligation total: $29,692.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Complete Audiovisual Productions and
Audiovisual Production Services; 2003--C113098059 and C1130030169;
2004--C1130030169; 2005--C1130030169;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $28,367;
Obligations incurred: 2004: $280,916;
Obligations incurred: 2005: $417,963;
Obligation total: $727,246.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Complete Audiovisual Productions and
Audiovisual Production Services; 2003--C1130030167; 2004--C1130030167;
2005--C1130030167;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $264,495;
Obligations incurred: 2004: $246,823;
Obligations incurred: 2005: 0;
Obligation total: $511,318.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Complete Audiovisual Productions and
Audiovisual Production Services; 2003--C1130030166; 2004--C1130030166;
2005--C1130030166;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $175,889;
Obligations incurred: 2005: $209,675;
Obligation total: $385,564.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Complete Audiovisual Productions and
Audiovisual Production Services; 2003--; C113098060;; C1130030165;
2004--C1130030165; 2005--C1130030165;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $277,384;
Obligations incurred: 2005: $91,667;
Obligation total: $369,051.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Complete Audiovisual Productions and
Audiovisual Production Services; 2003--C113098063; 2004--C1130030171;
2005--C1130030171;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park, Service and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $253,003;
Obligations incurred: 2004: $10,988;
Obligations incurred: 2005: $60,664;
Obligation total: $324,655.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Complete Audiovisual Productions and
Audiovisual Production Services; 2003--C1130030163; 2004--C1130030163;
2005--C1130030163;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $98,168;
Obligations incurred: 2005: $207,490;
Obligation total: $305,658.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Complete Audiovisual Productions and
Audiovisual Production Services; 2003--C1130030172; 2004--C1130030172;
2005--C1130030172;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $106,993;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $106,993.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Complete Audiovisual Productions and
Audiovisual Production Services; 2003--C1130030170; 2004--C1130030170;
2005--C1130030170;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $1,500;
Obligations incurred: 2005: 0;
Obligation total: $1,500.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010145; 2004--C1190010145; 2005--C1190010145;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $174,642;
Obligations incurred: 2004: $201,615;
Obligations incurred: 2005: $1,989;
Obligation total: $378,246.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010163; 2004--C1190010163; 2005--C1190010163;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $343,340;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $343,340.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010157; 2004--C1190010157; 2005--C1190010157;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $70,364;
Obligations incurred: 2005: $235,525;
Obligation total: $305,889.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010162; 2004--C1190010162; 2005--C1190010162;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $221,688;
Obligations incurred: 2004: $8,433;
Obligations incurred: 2005: $49,960;
Obligation total: $280,081.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010148; 2004--C1190010148; 2005--C1190010148;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $184,628;
Obligations incurred: 2004: $14,262;
Obligations incurred: 2005: $34,900;
Obligation total: $233,790.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010154; 2004--C1190010154; 2005--C1190010154;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $196,519;
Obligations incurred: 2005: 0;
Obligation total: $196,519.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010164; 2004--C1190010164; 2005--C1190010164;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $54,714;
Obligations incurred: 2004: $124,797;
Obligations incurred: 2005: 0;
Obligation total: $179,511.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010147; 2004--C1190010147; 2005--C1190010147;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $175,678;
Obligations incurred: 2005: 0;
Obligation total: $175,678.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010159; 2004--C1190010159; 2005--C1190010159;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $984;
Obligations incurred: 2004: $130,645;
Obligations incurred: 2005: 0;
Obligation total: $131,629.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010161; 2004--C1190010161; 2005--C1190010161;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $75,663;
Obligations incurred: 2004: $23,946;
Obligations incurred: 2005: 0;
Obligation total: $99,609.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010155; 2004--C1190010155; 2005--C1190010155;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $88,544;
Obligations incurred: 2004: $6,200;
Obligations incurred: 2005: 0;
Obligation total: $94,744.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010152; 2004--C1190010152; 2005--C1190010152;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $66,800;
Obligations incurred: 2005: 0;
Obligation total: $66,800.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010156; 2004--C1190010156; 2005--C1190010156;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $56,788;
Obligations incurred: 2005: 0;
Obligation total: $56,788.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010150; 2004--C1190010150; 2005--C1190010150;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $44,046;
Obligations incurred: 2005: 0;
Obligation total: $44,046.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010160; 2004--C1190010160; 2005--C1190010160;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $38,000;
Obligations incurred: 2005: 0;
Obligation total: $38,000.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010153; 2004--C1190010153; 2005--C1190010153;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services including design workshops,
research and preparation of resource packages, development of concept
plans, preparation of resource information, and final exhibit plan
packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $24,500;
Obligations incurred: 2005: 0;
Obligation total: $24,500.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Multimedia Planning and Production; 2003--;
C113098029;; C1130030162; 2004--C1130030162; 2005--C1130030162;
Purpose and scope of work: Planning, design, development, and
production of multimedia programs and Web sites. Also planning,
installation, and maintenance of audiovisual systems and hardware at
National Park Service locations. The purpose of this contract is to
meet the multimedia planning and production needs of the Department of
the Interior, National Park Service, and occasionally other agencies of
the government, by providing ready access to the skills, products, and
services necessary to produce and deliver high-quality interpretive
multimedia programs;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $6,499;
Obligations incurred: 2004: $14,362;
Obligations incurred: 2005: $70,494;
Obligation total: $91,355.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Multimedia Planning and Production; 2003--
C113098030;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $14,835;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $14,835.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Outdoor Planning and Design Services; 2003--
P1170030023; 2004--; P1142040014,; P1106040049,; P1142040013,;
P1106040073; 2005-; P1114050001,; P1106050015;
Purpose and scope of work: Develop, plan, and design outdoor
interpretive media. Outdoor exhibit planning and design services,
including on-site planning, preparation of exhibit proposal, text
writing and final concept design, and production;
Method used in awarding prime contract: Not available for competition;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $62,861;
Obligations incurred: 2004: $167,279;
Obligations incurred: 2005: $189,682;
Obligation total: $419,822.
Entity: National Park Service, Harpers Ferry Center;
Contract name and number: Multimedia Planning and Production; 2003--;
C113098028,; C1130030160; 2004--C1130030160; 2005--C1130030160;
Purpose and scope of work: Meet the multimedia planning and production
needs of the Department of the Interior, National Park Service, and
occasionally other agencies of the government, by providing ready
access to the skills, products, and services necessary to produce and
deliver high-quality interpretive film programs. This includes
research, treatment, scriptwriting, and all phases of production and
postproduction, with installation and maintenance of audiovisual
systems and hardware at National Park Service locations;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $9,144;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: $13,703;
Obligation total: $22,847.
Entity: National Park Service, Intermountain Region;
Contract name and number: Name not available; 2003--Charge Card;
Purpose and scope of work: Provision of media consulting and training,
including media training for superintendents and other senior personnel
involved in the Winter Use Plan for Yellowstone and Grand Teton
National Parks. Services include message and sound bite development,
use of TV clips, videotaped mock interviews with analysis, and
instruction on effective delivery techniques;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $16,000;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $16,000.
Entity: National Park Service, Intermountain Region;
Contract name and number: Name not available; 2003--Charge Card;
Purpose and scope of work: Media consulting and training. Media
training and consultation for superintendents, including message
development, effective presentation, and issue consultation;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $15,500;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $15,500.
Entity: National Park Service, Intermountain Region;
Contract name and number: Name not available; 2003--Charge Card;
Purpose and scope of work: Media consultation and training, including
production of a video news release on Winter Use Plan;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $7,297;
Obligations incurred: 2004: 0;
Obligations incurred: 2005: 0;
Obligation total: $7,297.
Entity: National Park Service, Outer Banks Group-Wright Brothers
National Memorial;
Contract name and number: Name not available; 2003--P519003A011; 2004--
P5190040017;
Purpose and scope of work: Provide media relations support for the
North Carolina First Flight Centennial Celebration, including provision
of media support for events, media tracking, and wrap-up reports;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $67,446;
Obligations incurred: 2004: $115,771;
Obligations incurred: 2005: 0;
Obligation total: $183,217.
Entity: National Park Service, Washington Support Office, Federal Law
Enforcement Training Center;
Contract name and number: Name not available; 2005--P2675050017;
Purpose and scope of work: Law enforcement media relations training,
including instructing four Telnet courses and two on-site courses,
regarding media relations as related to law enforcement;
Method used in awarding prime contract: Competed;
Type of firm/individual: Individual member of the media;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $20,000;
Obligation total: $20,000.
Entity: National Park Services, Harpers Ferry Center;
Contract name and number: Exhibit Planning and Design Services; 2003--
C1190010158; 2004--C1190010158; 2005--C1190010158;
Purpose and scope of work: Develop, plan, and design interpretive
media. Exhibit planning and design services, including design
workshops, research and preparation of resource packages, development
of concept plans, preparation of resource information, and final
exhibit plan packages;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $47,280;
Obligations incurred: 2004: $10,000;
Obligations incurred: 2005: 0;
Obligation total: $57,280.
Entity: Office of Communications;
Contract name and number: National Association of Farm Broadcasters
Services (NFBS); 2004--NBCP04229; 2005--NBCP05449;
Purpose and scope of work: Usage distribution of text and audio news
releases to the NFBS and production of two audio news releases and
text;
Method used in awarding prime contract: Not competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $11,000;
Obligations incurred: 2005: $11,000;
Obligation total: $22,000.
Entity: Public Affairs, Media Services;
Contract name and number: Name not available; 2003--03PG107620;
Purpose and scope of work: Develop interface for a tour of
Reclamation's Hungry Horse Dam in Montana, including writing code,
editing photos, and video, and other types of support media;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $15,000;
Obligations incurred: 2004: $4,000;
Obligations incurred: 2005: $3,000;
Obligation total: $22,000.
Entity: U.S. Fish and Wildlife Service-National Wildlife Refuge System;
Contract name and number: Name not available; 2003--98210-0-J077; 2004--
98210-0-J077;
Purpose and scope of work: Produce a series of vignettes pertaining to
the public and conservation programs of the National Wildlife Refuge
System, produce features, and produce vignettes and full-length
programs for outdoor segment of TV station;
Method used in awarding prime contract: Not available for competition;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $85,750;
Obligations incurred: 2004: $131,800;
Obligations incurred: 2005: N/A;
Obligation total: $217,550.
Entity: U.S. Fish and Wildlife Service-National Wildlife Refuge System;
Contract name and number: Name not available; 2003--GS-23F-0334K; 2004--
GS-23F-0334K;
Purpose and scope of work: Provide communications services, including:
campaign management system, media tracking, focus group research,
public relations activity, and support relating to major events in
coordination with Fish and Wildlife Service communications activities;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $242,737;
Obligations incurred: 2004: $120,026;
Obligations incurred: 2005: 0;
Obligation total: $362,763.
Entity: U.S. Fish and Wildlife Service-AEA;
Contract name and number: Waterfowl Survey Program 50th; 2003--;
GS23F0334K;; GS23F0335K; 2005--GS23F0334K/982103x797;
Purpose and scope of work: Consultation, design, and production
services. Developed overall look and identity for Waterfowl Program
Survey program and 50th anniversary. Reviewed current version of the
communication plan and fine-tuned messages and strategies;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: $29,870;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: $750;
Obligation total: $30,620.
Entity: Total;
Contract name and number: N/A;
Purpose and scope of work: N/A;
Method used in awarding prime contract: N/A;
Type of firm/individual: N/A;
Obligations incurred: 2003: $2,603,381;
Obligations incurred: 2004: $3,272,101;
Obligations incurred: 2005: $1,749,429;
Obligation total: $7,624,911.
Source: GAO analysis of data submitted by departments.
[End of table]
[End of section]
Appendix VIII: Contracts with the Media: Department of the Treasury,
Fiscal Years 2003-2005:
* For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of the Treasury reported 16 contracts with obligations
totaling about $152 million.
* As shown in table 13, the 16 contracts consisted of 6 contracts with
advertising agencies, with obligations of $91,146,674; 3 contracts with
public relations firms, with obligations of $60,443,160; and 7
contracts with media organizations, with obligations of $216,968. There
were no reported contracts with individual members of the media.
* A more detailed description of the department's contracts with media
vendors is provided in table 14.
Table 13: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of the
Treasury:
Type of firm/individual: Advertising agency;
Obligations incurred 2003: Total: $30,008,518;
Obligations incurred 2003: Number of contracts: 3;
Obligations incurred 2004: Total: $44,225,659;
Obligations incurred 2004: Number of contracts: 6;
Obligations incurred 2005: Total: $16,912,497;
Obligations incurred 2005: Number of contracts: 5;
Obligation total: Total: $91,146,674;
Obligation total: Number of contracts: 6.
Type of firm/individual: Public relations firm;
Obligations incurred 2003: Total: $34,385,466;
Obligations incurred 2003: Number of contracts: 2;
Obligations incurred 2004: Total: $11,150,758;
Obligations incurred 2004: Number of contracts: 2;
Obligations incurred 2005: Total: $14,906,936;
Obligations incurred 2005: Number of contracts: 2;
Obligation total: Total: $60,443,160;
Obligation total: Number of contracts: 3.
Type of firm/individual: Media organization;
Obligations incurred 2003: Total: $62,582;
Obligations incurred 2003: Number of contracts: 5;
Obligations incurred 2004: Total: $104,716;
Obligations incurred 2004: Number of contracts: 2;
Obligations incurred 2005: Total: $49,670;
Obligations incurred 2005: Number of contracts: 1;
Obligation total: Total: $216,968;
Obligation total: Number of contracts: 7.
Type of firm/individual: Individual member of the media;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Missing firm data;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Total;
Obligations incurred 2003: Total: $64,456,566;
Obligations incurred 2003: Number of contracts: 10;
Obligations incurred 2004: Total: $55,481,133;
Obligations incurred 2004: Number of contracts: 10;
Obligations incurred 2005: Total: $31,869,103;
Obligations incurred 2005: Number of contracts: 8;
Obligation total: Total: $151,806,802;
Obligation total: Number of contracts: 16.
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
[End of table]
Table 14: Media Contracts Reported by the Department of the Treasury
for Fiscal Years 2003-2005:
Entity: Bureau of Engraving and Printing;
Contract name and number: Public Education and Awareness Program for
Next Generation U.S. Currency; 2003--TEP-02-15; 2004--TEP-02-15; 2005--
TEP-02-15;
Purpose and scope of work: Conduct a domestic and international public
education program to communicate information about the new, redesigned
currency, including consumer research, campaign branding, outreach and
database development, development of educational materials, media
relations, and product placement;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $33,671,936;
Obligations incurred: 2004: $9,743,246;
Obligations incurred: 2005: $10,979,998;
Obligation total: $54,395,180.
Entity: Bureau of the Public Debt;
Contract name and number: Name not available; 2003--TPD01C0030; 2004--
TPD01C0030; 2005--TPD01C0030;
Purpose and scope of work: Produce integrated marketing communications
services to educate the public about the features and benefits of
Treasury securities, and the availability of the products. Provide
services in Web site design and development, public relations,
research, and advertising;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: $1,903,937;
Obligations incurred: 2004: $2,594,077;
Obligations incurred: 2005: $705,608;
Obligation total: $5,203,622.
Entity: Federal Crimes Enforcement Network (FinCEN);
Contract name and number: MSB Outreach Campaign; 2003--TPD-00-C0015;
Purpose and scope of work: Provide education about registration and
suspicious activity reporting with respect to the Bank Secrecy Act
regulations to key third-party organizations and corporate entities,
and their members and employees, as well as conducting media outreach
to the African-American, Arab-American, Asian-American, and
Latino/Hispanic-American communities;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: $713,530;
Obligations incurred: 2004: ;
Obligations incurred: 2005: ;
Obligation total: $713,530.
Entity: Financial Management Service (FMS);
Contract name and number: Go Direct Pilot Campaign;
Purpose and scope of work: Conduct a pilot campaign to find effective
ways to promote direct deposit and increase use of direct deposit,
resulting in a decline in the number of checks FMS disburses to Social
Security and Supplemental Security Income benefit recipients. Conduct
campaign development, partner relations, media relations, materials
development and production, advertising, planning and implementing a
multicultural marketing approach to reach target audience, and
establish measurement procedures to track campaign progress, and
prepare and adhere to budget;
Method used in awarding prime contract: Competed;
Type of firm/individual: Public relations firm;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $1,407,512;
Obligations incurred: 2005: $3,926,938;
Obligation total: $5,334,450.
Entity: Internal Revenue Service;
Contract name and number: Multi-Year Communications Contract; 2003--
TIRNO-02-D-00009; 2004--TIRNO-02-D-00009; 2005--TIRNO-02-D-00009;
Purpose and scope of work: Strategic planning, concept development, and
execution of the IRS's communications, marketing, and taxpayer
information program, including corporate communications concepts,
strategic planning, account management, market research,
multilingual/multicultural communications, internal communications,
creative development, interactive marketing, public relations, direct
marketing, media research and buying, and measurement and evaluation;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: $16,757,079;
Obligations incurred: 2004: $22,846,127;
Obligations incurred: 2005: $1,857,000;
Obligation total: $41,460,206.
Entity: Internal Revenue Service/Office of Human Capital;
Contract name and number: Recruitment/Advertising and Marketing Support
Services; 2004--GS-23F-0076J,TIRNO-04-Z-00011; 2005--GS-23F-0076J,TIRNO-
04-Z-00011;
Purpose and scope of work: Aid the IRS in the development of a
strategic approach to recruitment for all the major IRS occupations.
Work includes research and analysis, employment marketing, vacancy
advertising, IRS careers Web-site, on-line marketing Collateral
Catalogue, other Internet activities, recruitment marketing campaign
support, national print media campaign, advertising, television
commercials, and photo shoots;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $261,516;
Obligations incurred: 2005: $748,440;
Obligation total: $1,009,956.
Entity: United States Mint;
Contract name and number: Name not available; 2004--TM-K-258; 2005--TM-
K-258;
Purpose and scope of work: Develop new national advertising program
focused on promoting the U.S. Mint's core products. This includes
providing, developing, and executing the national advertising program
of television commercials, radio and print advertising, media planning
and media buys, program management services, ad testing and pre-and
postcampaign analysis;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $7,166,792;
Obligations incurred: 2005: $6,602,843;
Obligation total: $13,769,635.
Entity: United States Mint;
Contract name and number: Name not available; 2003--TM-K-211;
Purpose and scope of work: Develop new national advertising program
focused on promoting the U.S. Mint's core products. This includes
providing, developing, and executing the national advertising program
of television commercials, radio and print advertising, media planning
and media buys, program management services, ad testing and pre-and
postcampaign analysis;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: $11,347,502;
Obligations incurred: 2004: $1,666,261;
Obligations incurred: 2005: N/A;
Obligation total: $13,013,763.
Entity: United States Mint, Office of Sales and Marketing;
Contract name and number: FY 04/05 Advertising; 2004--TM-K-258; 2005--
TM-K-258;
Purpose and scope of work: Provide print and broadcast advertising for
U.S. Mint numismatic products sold to the public by engaging in
creative development, production, marketing research, and media
purchasing;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred: 2003: 0;
Obligations incurred: 2004: $9,690,886;
Obligations incurred: 2005: $6,998,606;
Obligation total: $16,689,492.
Entity: United States Mint, Office of Sales and Marketing;
Contract name and number: Name not available; 2004--TMK-255;
Purpose and scope of work: Provide video support for 50 States Quarter
Program, Commemorative Coin campaigns, and media event. This includes
production and distribution of video and radio news releases under the
name of the Untied States Mint;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $86,216;
Obligations incurred: 2005: $49,670;
Obligation total: $135,886.
Entity: United States Mint, Office of Sales and Marketing;
Contract name and number: Name not available; 2004--TM-HQ-5853;
Purpose and scope of work: Provide video support for 50 States Quarter
Program, Commemorative Coin campaigns, and media event. This includes
production and distribution of video and radio news releases under the
name of the Untied States Mint;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: N/A;
Obligations incurred: 2004: $18,500;
Obligations incurred: 2005: N/A;
Obligation total: $18,500.
Entity: United States Mint, Office of Sales and Marketing;
Contract name and number: Name not available; 2003--TM-HQ-5499;
Purpose and scope of work: Provide video support for 50 States Quarter
Program, Commemorative Coin campaigns, and media event. This includes
production and distribution of video and radio news releases under the
name of the Untied States Mint;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $17,500;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $17,500.
Entity: United States Mint, Office of Sales and Marketing;
Contract name and number: Name not available; 2003--TM-HQ-5617;
Purpose and scope of work: Provide video support for 50 States Quarter
Program, Commemorative Coin campaigns, and media event. This includes
production and distribution of video and radio news releases under the
name of the Untied States Mint;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $15,460;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $15,460.
Entity: United States Mint, Office of Sales and Marketing;
Contract name and number: Name not available; 2003--TM-HQ-5218;
Purpose and scope of work: Provide video support for 50 States Quarter
Program, Commemorative Coin campaigns, and media event. This includes
production and distribution of video and radio news releases under the
name of the Untied States Mint;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $14,922;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $14,922.
Entity: United States Mint, Office of Sales and Marketing;
Contract name and number: Name not available; 2003--TM-HQ-5323;
Purpose and scope of work: Provide video support for 50 States Quarter
Program, Commemorative Coin campaigns and media event. This includes
production and distribution of video and radio news releases under the
name of the Untied States Mint;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $7,500;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $7,500.
Entity: United States Mint, Office of Sales and Marketing;
Contract name and number: Name not available; 2003--TM-HQ-5217;
Purpose and scope of work: Provide video support for 50 States Quarter
Program, Commemorative Coin campaigns, and media event. This includes
production and distribution of video and radio news releases under the
name of the Untied States Mint;
Method used in awarding prime contract: Competed;
Type of firm/individual: Media organization;
Obligations incurred: 2003: $7,200;
Obligations incurred: 2004: N/A;
Obligations incurred: 2005: N/A;
Obligation total: $7,200.
Entity: Total;
Contract name and number: N/A;
Purpose and scope of work: N/A;
Method used in awarding prime contract: N/A;
Type of firm/individual: N/A;
Obligations incurred: 2003: $64,456,566;
Obligations incurred: 2004: $55,481,133;
Obligations incurred: 2005: $31,869,103;
Obligation total: $151,806,802.
Source: GAO analysis of data submitted by departments.
[End of table]
[End of section]
Appendix IX: Contracts with the Media: Department of Veterans Affairs,
Fiscal Years 2003-2005:
* For fiscal years 2003 through 2005 (through March 31, 2005), the
Department of Veterans Affairs reported one contract with obligations
totaling about $6 million.
* As shown in table 15, the one contract was with an advertising
agency, with obligations of $5,603,000.
* A more detailed description of the department's single media contract
is provided in table 16.
Table 15: Number of Contracts and Incurred Obligations, by Type of
Firm/individual, for Fiscal Years 2003-2005 for the Department of
Veterans Affairs:
Type of firm/individual: Advertising agency;
Obligations incurred 2003: Total: $2,800,000;
Obligations incurred 2003: Number of contracts: 1;
Obligations incurred 2004: Total: $2,130,000;
Obligations incurred 2004: Number of contracts: 1;
Obligations incurred 2005: Total: $673,000;
Obligations incurred 2005: Number of contracts: 1;
Obligation total: Total: $5,603,000;
Obligation total: Number of contracts: 1.
Type of firm/individual: Public relations firm;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Media organization;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Individual member of the media;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Missing firm data;
Obligations incurred 2003: Total: $0;
Obligations incurred 2003: Number of contracts: 0;
Obligations incurred 2004: Total: $0;
Obligations incurred 2004: Number of contracts: 0;
Obligations incurred 2005: Total: $0;
Obligations incurred 2005: Number of contracts: 0;
Obligation total: Total: $0;
Obligation total: Number of contracts: 0.
Type of firm/individual: Total;
Obligations incurred 2003: Total: $2,800,000;
Obligations incurred 2003: Number of contracts: 1;
Obligations incurred 2004: Total: $2,130,000;
Obligations incurred 2004: Number of contracts: 1;
Obligations incurred 2005: Total: $673,000;
Obligations incurred 2005: Number of contracts: 1;
Obligation total: Total: $5,603,000;
Obligation total: Number of contracts: 1.
Source: GAO analysis of data submitted by departments.
Note: Figures for 2005 are for the first two quarters only.
[End of table]
Table 16: Media Contracts Reported by the Department of Veterans
Affairs for Fiscal Years 2003-2005:
Entity: Department of Veterans Affairs;
Contract name and number: Health Care Staff Recruitment; 2003--GS-23F-
0136KBPA101-049A3-029; 2004--GS-23F-0136KBPA101-049A3-029; 2005--GS-23F-
0136KBPA101-049A3-029 and 101-049A3-087;
Purpose and scope of work: Provide recruitment marketing and
advertising services, including the establishment and maintenance of an
integrated, coherent recruitment marketing campaign. This includes
creating and developing themes, concepts, strategies, and promotional
items, design material, Web sites on the Internet and Intranet, and the
development of necessary electronic underlying databases and electronic
applications;
Method used in awarding prime contract: Competed;
Type of firm/individual: Advertising agency;
Obligations incurred 2003: $2,800,000;
Obligations incurred 2004: $2,130,000;
Obligations incurred 2005: $673,000;
Obligation total: $5,603,000.
Entity: Total;
Contract name and number: N/A;
Purpose and scope of work: N/A;
Method used in awarding prime contract: N/A;
Type of firm/individual: N/A;
Obligations incurred 2003: $2,800,000;
Obligations incurred 2004: $2,130,000;
Obligations incurred 2005: $673,000;
Obligation total: $5,603,000.
Source: GAO analysis of data submitted by departments.
[End of table]
[End of section]
Appendix X: Comments from the Department of Interior:
THE DEPUTY SECRETARY OF THE INTERIOR:
WASHINGTON:
DEC 31 2005:
Mr. Paul L. Jones:
Director, Homeland Security & Justice Team:
U.S. Government Accountability Office:
441 G Street, NW:
Washington, DC 20548:
Dear Mr. Jones:
Thank you for providing the Department of the Interior the opportunity
to review and comment on the draft U.S. Government Accountability
Office reports entitled, "Media Contracts: Activities and Financial
Obligations for Seven Federal Departments" (GAO-06-305).
The Department has actively encouraged GAO to provide clarification to
contracts it has included in this report as to not unintentionally
confuse or mislead the public as to the contracts' true nature. For
example, many of the reported contracts are for media training or for
production of audiovisuals or exhibits for National Park Service
visitor centers. Without adequate clarification, the general public
could perceive that all monies listed have been expended for "public
relations and advertising" or "media" contracts without indicating that
much of what is being reported for the Department of the Interior
appears to relate to providing materials for the millions of visitors
to national parks and other public lands.
The Department questions whether the production of visitor center
materials falls within the scope of this review. Similarly, teaching
Federal employees how to deal with members of the news media is done
routinely in most agencies, and the practice does not appear to fit the
definition of "disseminating messages" to the public, as GAO describes
in the beginning of its report.
We also recommend that GAO clarify the purposes of contracts related to
training or the production of materials required for visitor services
on Interior lands and make a determination as to whether or not they
should be included in this report. If GAO determines that these
contracts should be included, then GAO should clearly state this in the
introduction of its report and footnote it in Table 12.
Table 12:
Regarding the number of the contracts submitted from BOR and NPS, we
question whether GAO has made clear in its report that many of the
reported Interior contracts were designed to provide programs for
visitors to Interior lands. The materials provided during this review
strongly suggested that GAO was looking for information about true
public relations campaigns, advertising, or contracts with members of
the news media, especially those who might be presenting Government
information without acknowledging its source. If there are contracts
with firms who are providing services that are used to produce
audiovisuals or interpretive products for visitor centers, it seems
that this is something different.
We also question the inclusion of most of the costs reported by BOR and
the NPS Federal Law Enforcement Training Center for "training."
Training Federal employees on how to respond to media inquiries or
conduct a television interview is a routine activity for virtually all
Federal agencies. If, however, the "training" also included message
development (see the first item for BOR, 2003-03PG810647) in Table 12,
then we agree that it falls within the scope of this review.
The National Park Service is providing the following comments.
The National Park Service (NPS) manages 388 units (Parks, Monuments,
Seashores, Memorials, Battlefields, etc) established and set aside by
Congress to celebrate the natural and culture heritage of America. In
2005, more than 276 million people visited one or more of these units.
One of the primary goals of the NPS is to enhance the visitor
experience and provide for public health and safety. This is
accomplished in part by providing educational materials, visitor center
films, wayside exhibits and other multimedia and static displays. These
media efforts are designed for use in the specific park site and are
not available for display outside of the park site, nor are they
available for broadcast on television or cable networks. The programs
and materials are produced by the Harpers Ferry Design Center in
Harpers Ferry, West Virginia. Some are produced in-house, but
increasingly we are relying on private contractors and media services
companies.
Typical programs/materials developed through these companies include:
Visitor Center Films (script treatments, video footage, narration,
editing);
Multimedia Presentations (combination of slide projection, videotape,
computer interaction and/or static interpretive displays); and:
Exhibits (Free standing static displays, wayside exhibits at road
overlooks, and interpretive panels).
The GAO draft report on media contracts focuses on contracts with three
categories of media production companies:
Public Relation Firms (primarily engaged in designing campaigns to
promote the interest and image of their clients, including lobbying and
political or public relations consulting);
Advertising agencies (primarily engaged in creating advertising
campaigns and placing such advertisements in the media); and:
Media organizations (creating content or acquire right to distribute
through various outlets, such as radio, TV, newspaper(s), etc.).
The draft GAO report includes 33 National Park Service contracts for
media services totaling over $ 6.3 million covering fiscal years 2003-
2005. These contracts are for the development and production of
educational efforts such as visitor center films, multimedia
presentations, and exhibits as described above. The following is a list
of media efforts included in the draft GAO report:
Visitor Center Films:
Badlands National Park:
Boston National Historical Park:
Cabrillo National Monument:
El Malpais National Monument:
Fort Frederica National Monument:
Fort Necessity National Battlefield:
Fort Stanwix National Monument:
Gateway National Recreation Area:
John Muir National Historic Site:
Kings Mountain National Park:
Moore Creek National Battlefield:
Selma to Montgomery National Historic Trail:
Stones River National Battlefield:
Multi-Media Presentations:
Badlands National Park:
Buffalo National River:
Cowpens National Battlefield:
Hamilton Grange National Memorial:
Homestead National Monument:
Independence National Historical Park:
Marsh-Billings-Rockefeller
National Historical Park:
Mojave National Preserve:
Mount Rainier National Park:
Rocky Mountain National Park:
Shenandoah National Park:
Sleeping Bear Dunes National Lakeshore:
Stones River National Battlefield:
Yellowstone National Park:
Exhibits:
Abraham Lincoln Birthplace:
Badlands National Park:
Bandelier National Monument:
Biscayne National Park:
Catoctin Mountain Park:
Chickamauga and Chattanooga National Military Park:
Colonial National Historical Park:
Cumberland Island National Seashore:
Fort Moultrie National Monument:
Fort Sumter National Monument:
Gateway National Recreation Area:
Gettysburg National Military Park:
Grand Portage National Monument:
Grand Teton National Park:
Indiana Dunes National Seashore:
Klondike Gold Rush National Historical Park:
Lake Mead National Recreation Area:
Lassen Volcanic National Park:
Lava Beds National Monument:
Manzanar National Historic Site:
Missouri National Recreational River:
Monocacy National Battlefield:
Moores Creek National Battlefield:
New River Gorge National River:
Nez Perce National Historical Park:
Prince William Forest Park:
Timpanogos Cave National Monument:
Timucuan Ecological and Historic Preserve:
It is our view that these media efforts should not be included in the
GAO report as they do not fall within the GAO's own definitions of
public relations firms, advertising agencies and media organizations.
We ask that you please modify the report and exclude the projects
listed under the Harpers Ferry Center:
Signed by:
P. Lynn Scarlett:
[End of section]
Appendix XI: GAO Contact and Staff Acknowledgments:
Acknowledgments:
The following persons made key contributions to this report: Glenn
Davis, Jared Hermalin, R. E. Canjar, Jerry Sandau, Stuart Kaufman, Stan
Kostyla, Amanda Miller, Amy Bernstein, Tracy Harris, Sue Conlon, and
Anthony Pordes.
FOOTNOTES
[1] These terms are defined in a glossary on pages 3-4.
[2] Obligations refer to the dollar amounts of orders placed, contracts
awarded, services received, and similar transactions during a given
period that will require payments during the same or future periods.
[3] These terms are defined in a glossary on page 4.
[4] The Federal Procurement Data System is the central repository of
statistical information on federal contracting. The General Services
Administration is responsible for operating the system. At the time we
selected departments for review, fiscal year 2003 was the latest year
for which complete contracting information was available.
[5] In reviewing the contract obligation data for each of the three
years, a blank will sometimes be indicated. This means that either
there were no financial obligations incurred for that year, or the
respondent did not know or did not report the obligations for that
year.
[6] GAO, Reliability of Federal Procurement Data, GAO-04-295R
(Washington, D.C.: Dec. 30, 2003); GAO, Improvements Needed to the
Federal Procurement Data System-Next Generation, GAO-05-960R
(Washington, D.C.: Sept. 27, 2005). The General Services Administration
is working to correct problems in FPDS by developing a more rigorous
process of agency certification of the accuracy and completeness of
FPDS data.
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